8 Powerful Hacks To Find Profitable Sub-Niches In Any Market

Filed in Affiliate Marketing, Case Studies, Niche Research by on January 10, 2017

Finding profitable niches is hard, right?

All the good ones are already saturated and have too much competition.

So there's no way you could possibly compete, right?

Well I'm here today to tell you that you are wrong.

Yep, sorry about that.

As here's the thing...

It's true that most of the profitable niches already have a lot of people marketing in them.

Which is NOT a bad thing as it shows it's a healthy market, with lots of products and customers.

And means there's money to be made.

And usually enough money for everyone to get a piece of the pie.

All it means is...

If you want to compete you simply have to find your own smaller sub-niche.

Where there's still LOTS of demand but much less competition.

As even smaller sub-niches within larger markets have a lot of demand.

And finding sub-niches is easy.

As you'll learn with these 8 profitable niche research hacks...

 

 

(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]

 

Firstly, What Exactly Is a Sub-Niche?

Before we dive right in let me briefly explain what a sub-niche is so we're both on the same page.

A sub niche is simply a smaller segment of the market.

So for example weight loss is a big, general, market rather than a niche.

Weight loss for women is more niche but still quite broad.

Weight loss for women who've recently given birth is a sub-niche.

It's specific and focused and caters to a very particular sub-section of the wider weight loss market.

More examples:

  • Pet Care > Dog Care > French BullDog Care > Breeding French Bulldogs
  • Making Money > Online Marketing > Traffic > SEO > SEO for ecommerce sites

You'll always have much more chance of success if you drill down into a sub-niche of a popular wider market.

If you just try to appeal to everyone and anyone in the wider market where there's already a LOT of competition, usually from established brands too, you'll struggle to get success.

So always strive to go more niche using these 8 easy tricks...

 

Here's 8 Hacks To Find Profitable Sub-Niches:

Let's get straight down to the 8 hacks...

 

1. Simple Google Searches Reveal Gold You Might Have Missed

Let's continue using the “weight loss for women” example.

Go to Google.com

Enter your “weight loss for women” and Google suggest instantly suggests some sub niches for you.

 

google suggest

 

  • Weight loss for women over 50
  • Weight loss for women over 40

Then hit enter and go to your search results.

Scroll right to the bottom of the page and you'll see “searches related to..” section...

 

google related searches

 

7 potential sub niches using a basic Google search.

  • weight loss for women in their 20's
  • weight loss supplements for women
  • weight loss pills for women
  • fast weight loss for women
  • meal plans for weight loss for women

You can take it one step further and use UberSuggest which scrapes the Google Suggest feature based on your keyword and gives you EVERYTHING people have searched for.

Potentially hundreds of sub niches will be revealed.

See how easy it is?

If you need further demonstration on finding keywords, you can use what James has revealed here in this post of finding 100 keywords in 26 minutes.

Let's move on to the next point...

 

Nader's thoughts: Change up your wording and get creative with what you say. Sometimes people aren't searching exactly for weight loss for women, but instead are looking for healthy foods to lose weight. Also Google isn't the only search engine, you can apply this method to Bing.com as well. 

 

2. Wikipedia Is A Treasure Trove Of Niche Ideas You're Missing

Wikipedia is a great resource to discover profitable smaller niches within big markets.

Go to Wikipedia.org

Enter your niche into the search bar and hit enter.

Wiki will return what it thinks are relevant results.

 

wiki search

 

I used this trick to find out more about beekeeping for my Niche Hack report.

Look at the different niches Wiki reveals to us on the search result page.

  • Urban beekeeping
  • Heath beekeeping
  • Feeder beekeeping
  • Checkerboarding (beekeeping technique)
  • Beekeeping in Ireland
  • Beekeeping in the US
  • Beekeeping in the UK
  • Honey bee keeping
  • Bees for development

 

Wiki's table of contents for beekeeping revealing more niches

 

Again you can take it one step further by clicking on some of these results for more information.

Click on the main 'beekeeping' result and the first sentence tell us...

“Beekeeping or apiculture'

So now we know beekeeping is also known as apiculture giving is a whole new term to search with.

Look at the table of contents and there's more niches revealed....

  • Wild honey harvesting
  • History of beekeeping
  • Fixed Comb Hives
  • Movable frame hives
  • Top-bar hives
  • Protective clothing
  • Bee smokers
  • Natural beekeeping

That's at least 17 from one search on Wikipedia.

Think about all the others that will pop up from checking out the pages on all the various sub-niches we've just found.

Point 3 reveals a gold mine of buyer niches...

 

(P.S. If you'd like to download a free list of 1,781 profitable niches then click here or the image below)

1781 niches image

 

3. Use Amazon To Mine Buyer Niches That You're Overlooking

Amazon is another easy place to find them.

Enter your niche or product of choice into the Amazon search bar.

Much like Google does Amazon suggests products to you.

 

Using Amazon's search feature can bring up sub-niches

 

Using “lawnmowers” as an example, look what they suggest to us...

  • Qualcast lawnmowers
  • Electric lawnmowers
  • Petrol lawnmowers
  • Self propelled lawnmowers
  • Lawnmowers with roller
  • Lawnmowers battery

Then hit enter and they'll tell you even more...

Look at the 'show results' section on the left hand side of the page.

 

The show results feature lists sub-features

 

It lists sub-categories:

  • Rotary Lawn Mowers
  • Walk behind Lawn Mowers
  • Lawn Mowers & Tractors
  • Hover Lawn Mowers
  • Robotic Lawn Mowers

Click on any of these sub-categories and more are revealed.

 

Look what else you can do with Amazon...

 

4. Get A Sneaky Peak Using Amazon Book Look Inside Feature

Head over to the books section of Amazon.

Enter your niche into the search box.

A range of books on the topic will be revealed

Click on the book cover to 'look inside' the book.

 

look inside

 

Go to the contents page of the book.

Check out the different chapters in the book – all sub-niches.

I searched for internet marketing and the first result was a book called 'Digital Minds'

The contents chapter revealed the following...

  • Content marketing
  • PPC
  • Landing page optimization
  • Display advertising
  • SEO
  • Social Media
  • Video Marketing

And various more.

All great topics to be explored.

 

Nader's thoughts: This could be applied to Udemy, and wherever else courses and content lists are shown. You'll be able to find the most popular courses easily and from there, you can take a closer look into it's chapters / table of content.

Point 5 shows how to find crappy products but turn them into gold...

 

5. Use Crappy PLR To Find High Quality Niches

PLR content (public label rights) has a bad reputation for being junk and rightly so.

Most of it is badly written and not fit for sale.

However it's not all bad and even bad PLR has it's uses for finding sub-topics.

Go to any PLR store, I use PLRStore.com as an example.

Down the right hand side of the page they have scores of different categories.

 

PLR

 

A lot of these are fairly targeted niches themselves but you can find even deeper sub-niches by clicking on them.

The first on the list is 'Acne'.

Click on it.

Articles pop up on a variety of different acne subjects. Many of these are sub-niches.

  • Adult acne
  • Acne prevention
  • Dealing with acne scars
  • Acne skin care tips
  • Natural acne remedies

Rinse and repeat (excuse the pun) with the other categories.

Then go do point 6 here...

 

6. Explore Your Favourite Blogs & Then Steal Their Ideas

This is a great way to find sub-topics using blogs.

Go to any blog in your niche.

You can find them using Google by simply searching "YOUR NICHE + blog" if you don't know any in the niche you're interested in.

 

Find blogs on niches you're interested in on Google

 

Or even search "Top NICHE blogs" and you'll find lists of the best blogs on the topic, usually, as you can see below...

 

There are lots of blog lists on the internet

 

Then look at which categories the blog is split up into.

Many will have them either along the top or down the side of the page for you to click on.

These different categories are often sub-niches.

For example, here's NicheHacks and it's categories:

 

nichehacks

 

Point 7 reveals an easy way to get more popular sub-niches...

 

7. Profit From Forum Sub-sections You Visit

Nearly all niches have forums and they can be an easy way to find smaller niches within a niche.

Go to any major forum on the topic you're interested in and simply look at the different sections the forum has.

I typed in 'guitar forum' into google and found Ultimate Guiter.

 

FORUM SUB

 

Look at all the different sub-sections the forum has...

  • Songwriting & lyrics
  • Recordings
  • Tabs
  • Guitar techniques
  • Acoustic guitar
  • Electric guitar
  • Bass guitar
  • Guitar accessories and gear
  • Customizing and building

All potential smaller niches you can explore.

And point #8 is one of my favorite ways to find profitable niches that pay up to 75% commission...

 

8. Find Profitable Digital Product Niches On Clickbank Easily

The Clickbank market place is packed full of digital products on almost every niche imaginable.

It's another great resource for finding sub-topics.

Go to Clickbank.com

Then click "affiliate marketplace"

 

Clickbanks affiliate marketplace

 

Down the left hand side is some broad categories and markets.

Pick the one that most appeals to you or where your niche belongs.

 

Clickbanks wide ranging categories

 

And then click on the white arrow to reveal more sub-categories.

Then choose the most relevant category.

I choose health and fitness > women's health.

 

Digging into Clickbanks niches

 

Now scrolling through looking at the products I can see:

  • Cellulite
  • Yeast infections
  • Natural breast enlargement
  • Fibroids
  • Ovarian cysts

And that's just on page 1.

 

Women's sub-niches

 

If you keep going through the 8 pages of results you'll find dozens more.

Lots of profitable sub-niches in the women's health market as you can see.

And let's quickly wrap things up...

 

(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]

 

Conclusion

Using these 8 ways by themselves or in a combination with each other can easily reveal hundreds of profitable sub-niches to you.

Most of them you'd have otherwise never have known about especially if you aren't knowledgeable in the niche you've chosen.

Or simply pick one of the sub-niches revealed in this post and take action on it.

By carving out your own sub-niche you can differentiate yourself from the masses who choose to create online projects around vague, broad, and obvious markets that are already tough to compete in.

Drilling down and being as specific as possible allows you to become the authority in your field and the go to site on your subject over the sites filled with vague information aimed at everyone and anyone.

So use these 8 hacks to good effect and watch as you dominate your competitors.

Take it a step further and try our report on finding your perfect niche in 7 easy steps.

Tell me which of these 8 hacks you enjoyed the most below in the comments...

 

 

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

NicheHacks
To date, Stuart has revealed well over 1,500 hot niches.

He's living his dream of being location independent, and having traveled the world, thanks to internet marketing.

The aim with Niche Hacks is to help you live your dream thanks to online marketing, whatever that may be.
NicheHacks on FacebookNicheHacks on GoogleNicheHacks on Twitter

Tags: ,

Comments (21)

Trackback URL | Comments RSS Feed

  1. Si says:

    Excellent list of resources here Stuart. Another one is Feedly.com. This is a great resource for finding blogs/sites in certain niche markets. My niche is fitness, I simply type fitness (or variants in my niche) into the feedly search and voila! The amount of readers the blogs receive and articles posted per week is also displayed.

    Cheers
    Si

    • NicheHacks says:

      Thanks Si I'm happy it's useful to you. I stumbled across Feedly recently actually and added the blog to it. Sure it's sent me some traffic which is nice.

  2. ProdGem says:

    An excellent simplified resource I must say. However, as usual, after several weeks of searching, I'm yet to find a niche. I'm kinda getting frustrated cuz I need to start one this week

    • NicheHacks says:

      What exactly is stopping you from finding a niche?

      It's not a difficult thing to do. You can pick a hobby or interest you have (as long as it's profitable) or simply choose an in demand topic. Find a problem and offer a solution that's really all there is to it.

      Did you see this guide yet?

      http://nichehacks.com/ultimate-guide-finding-niche-market/

      • ProdGem says:

        Hi Stuart! Thanks for the quick reply. The problem is that I have tried all possibble strategies I have found in this website all to no avail. I dont know where the problem is. I'm trying my best. EVeryday, I go through amazon, keyword planner and even these one you advised in this guide all to no avail.

        • NicheHacks says:

          I don't understand how you can have tried all the strategies in this website and looked at all the thousands of niches revealed on this website and still can't find a niche.

          Do you mean you simply cannot find one you like?

          Or are you looking for some perfect, untapped, niche that doesn't actually exist?

          A niche is simply a topic.

          Pick a topic you are interested in that other people are interested in too and spend money on. Find a problem or problems in that niche. Figure out what the solution is. You have a winner!

          • Max Greenflame says:

            Hi, Stuart, I have the same problem here. I'm a philosopher looking for a profitable niche to start blogging. Philosophy itself is not a good one. I can teach people different life hacks, personal development, self-improvement, relationships, spiritual health, lifestyle. However, I found no decent affiliate products to promote, no decent blogs to guest post on, no decent communities to get involved and engage in social media. Also, Keyword Planner shows cheap keywords within these areas of interest. On top of that, I can't define my potential readers or customers by browsing their profiles. In online marketing niche, for example, I know that when there's someone with a blog, they definitely are into traffic generation training so I can approach to establish relationships, provide value, be helpful and win a meaningful business connection. But I'm not going to marketing again, it's not my passion. In my potential niches I will only stop and stare at people, they don't tell about their issues in their bios or public posts. So it's a pain and I'm just lost.

          • NicheHacks says:

            Max, there has to be endless blogs and products etc featured around self improvement, life hacks, relationships, health etc....those are all huge evergreen topics.

            If something falls into the health, wealth, self improvement or romance markets then it's evergreen and profitable.

  3. Vamsi says:

    Excellent and very useful information... thank you.

  4. abd says:

    thanks , for this great free info

  5. Carolyn says:

    It's easy enough to find a niche - how do we know if it is a profitable one, ie. not full of people seeking free information but has people who are ready and willing to spend money?

  6. Becky says:

    Hi - what about weight loss for busy mums?

    Cheers

    B

    • NicheHacks says:

      Hey Becky, yeah it could be a good niche. I imagine there's quite the demand for it. You'd have to look into it further.

  7. Taiwo Dare says:

    Hey Stuart,

    Thanks for this great post.

    The challenge I'm having now is, after choosing a sub-niche and done keyword research using Google keyword planner tool etc ... and found a profitable keyword, I usually find it hard to create a product around the keyword or say, find a good clickbank product to the keyword. Any idea?

    • NicheHacks says:

      Don't build your business around a single keyword. That's very limiting. Create your site around your whole sub-niche and set it up in a way that you can promote many things - affiliate products, your own info-products, tools etc.

      Sure you can targey the keywords you've found in your content etc but that's not your whole business.

  8. Jem says:

    Great article... Very useful thank you so much

  9. subbu says:

    I came across few keyword research sites listed below.. where you can find profitable google, youtube, amazon, live search keywords and target them to rank your website or webpage.

    All these keywords are very low competition and high search volume. and these keywords you can not find in Google Adwords tool.

    1) http://keywordsdb.com/
    2) http://keywordtool.io/
    3) http://ubersuggest.org/

    If you know any more interesting tools, please list here....

    Thanks,

  10. Zizouw says:

    Well very helpful advice, I really enjoy reading your articles, there is always something to learn thx for your hard work 🙂