Publishing a blog post and sitting around waiting for people to find it is not an effective method to build your blog audience.
You need to actively promote your posts and engage new readers if you want the exposure your blog deserves.
Just one of these 31 steps resulted in a 342% increase in traffic to NicheHacks overnight (more information below).
What do you think all 31 ways can do for your blog?
Here are 31 way to promote blog posts and get more blog traffic....
What You'll Learn:
- How just 1 of these ways results in a 342% increase in traffic.
- 31 ways you can easily get more traffic to your blog without too much extra work.
- How to create guaranteed viral content which naturally picks up shares.
- The "secret" methods to get influential people to link to your content and share it increasing your authority in the process.
- "Hacks" to automate your social sharing saving you time to focus on more important things.
Let Your Content Promote Your Blog For You
1. Make Your Content Epic So People NEED To Share
Your content has to be REALLY good if people are to link to, read and comment on it. Make every single piece you post count.
Epic content doesn't come in a one size fits all package. It takes different forms.
However it tends to be bigger and better than other content on the topic, 1000+ words, have a lot of actionable content the reader can go and try for themselves and reference other authorities or epic blog content in the niche.
Think 'ultimate guides', '101 lists', 'video tutorials', 'in-depth posts'.
The sort of stuff regularly posted on Backlinko, Quick Sprout, Matthew Woodward, Smart Passive Income & Viper Chill for example.
- 34 Ways To Boost Your Blogs Email Subscribers
- 1109 Profitable Niches 'Hacked'
- The Ultimate Guide To Blogging
2. Link To Influential Blogs So They Link Back.
Linking out to influential blogs and key players in your niche is a great way to get on their radar and get them sharing or linking to your content.
Link to show where people can find more information, a similar topic or find an opposing view.
Be sure to let people know on social media that you've linked to them. This works best on Twitter, in my experience, as they can easily hit re-tweet and share with their audiences.
My Ultimate Guide To Blogging: How To Start A Blog That's Epic was shared over 100 times across social media by other bloggers I'd featured using this method.
3. Reference and Quote Experts So They Share Your Content
To back up your stats and statements reference experts and quote them then let them know you've done so via twitter and watch them re-tweet.
People love being referenced as an expert and want to share that with their audiences.
4. Make Your Content Easy To Share
Include social share buttons at various points throughout the post not just at the bottom where people might not make it to (even when reading a great post people get distracted)
Use the Digg Digg social share plugin to add a moving sharebar at the side of posts. Include share buttons at the top and bottom of the post.
Add social locked sections to posts (see the example below - it's just an image it won't unlock anything).
These have increased my posts social shares by up to 50%.
Give people bonuses or additional content if they share, it can be anything from a PDF copy of the post, additional worksheets, bonus content or free downloads.
Have a 'Buffer App' button on your site so people can publish your content at the best possible times of the day.
Share With Your Own Audience For Floods Of Instant Traffic
5. Email Your Subscriber List For Instant Traffic
Sending a broadcast email to your list as soon as you publish a new post is the best way to get a fury of traffic to it.
Traffic from emails I send to my list are my #1 source of traffic by a long way.
If you're not building a subscriber list you should be so get started with a $1 Aweber trial on this link.
Also don't forget to add a follow up message to the end of your autoresponder series promoting the post so it continues to receive traffic over time instead of being lost in the archives.
6. Share To Your Social Networks & Get Your Followers Reading
Use the time saving SNAP plugin for WordPress to automatically post your content to all your social media accounts.
It can post to more than any other including all the main hubs like Facebook, Twitter, G+, Pinterest, Tumblr, Linked In and more.
SNAP can be set to continually publish your content every 'X' days so that fresh people see it.
If you're continually adding more followers and fans this is essential.
7. Publish To Other Social Hubs That Have Internal Traffic
I manage 'hubs' on sites like Tumblr, Rebel Mouse, Flipboard and Scoop It where I publish not only my own content but other great content in the niche.
To add content to these sites is a one click and forget method and they all have internal audiences which can drive traffic back to my site.
Every one of these sites has buttons you can add to your browser that with one click any piece of content you're enjoying can be added to your page.
It doesn't take long to do but brings in new visitors so is worth the 2 minutes or so it takes.
Syndicate, Share & Suggest To Get Blog Traffic Without Effort
8. Syndicate To Other Blogs & 'Steal' Their Audience
Source out blogs in your niche which accept syndicated content.
It takes a bit of work to build up a list of sites who both accept syndicated content and like what you write about but once done you'll have a list of sites that will re-publish your post and allow you to tap into their audience.
It's one of the best ways I know to 'steal' traffic from your competitors without doing anything illegal.
Simply reach out to them on social media or via email and ask if they haven't already mentioned it on their blog. It tends to be much easier to find people willing outwith the IM niche.
9. Publish To Relevant Sub-Reddits To Get Wider Exposure
Reddit has 'sub-reddits' in thousands of different niches that allow you to share good quality content including your own.
It's a great way to get wider exposure with little work for your new blog posts.
Just enter your niche or keyword of choice into the search bar and see if there's a relevant sub-Reddit then check the rules on sharing content, most allow it but some do not.
It's best to get involved with the community first BEFORE you post your own content as Reddit users are very strict about this.
10. Engage New Readers Via Blog Engage
BlogEngage allows you to submit your blog posts to BlogEngages RSS feed and get access to several thousand potential new blog readers.
They have different levels of exposure you can get access to so choose the one that suits you best.
Another easy way to get more eyes on your new posts.
11. Post To Popular Facebook Pages & Groups To 'Hack' Into Existing Audiences
There are FB pages and groups with huge amounts of fans which allow you to share your content or have simply been abandoned by the owners and are a free for all.
Log into Facebook and type your keyword or niche into the search bar then choose to search for groups, pick any with over 1,000+ followers and see whether users can share content or not (some are locked).
Share your new blog posts with these groups and you're 'hacking' your way into existing audiences.
12. Get LinkedIn For New People To Discover Your Content
Sharing content to related Linked In groups can help new people discover your content that otherwise wouldn't.
Go to Linked In Groups and search for your keyword. You'll be surprised at the amount of niche groups available for discussions and content sharing.
Check the rules before posting and try not to spam or endless self promote.
13. Pin To Shared Boards On Pinterest For The Viral Affect
Images tend to go viral much easier than written content does so be sure to post any images, infographics or even videos to shared Pinterest boards.
You can post your blog posts too and watch your content get shared.
14. Let People In On The Scoop With Scoop.It
Scoop.It allows people to share content they find online in a magazine style format.
The great thing about Scoop It is that you can suggest content to other peoples groups and if the content is good you can be sure they will share it.
This is a fantastic way to get high quality links and droves of traffic to new posts.
On Scoop.it go to the search bar at the top of the page and type in a keyword related to your blog.
Hit search and wait for the results to pop up.
A list of 'scoops' (blog posts / stories) will come up. It will say "Scooped by USERNAME onto PAGE NAME".
Click on the page name and in the right hand corner it will tell you how many views the page has - look for pages with over 1,000.
Sadly there isn't a way to sort by 'most popular' pages as far as I know so it's manually searching through pages.
At the top of the page is a green 'suggest' button. Click on it and it will allow you to suggest the URL of one of your blog posts for the page owner to consider featuring on his page.
If they like it they will feature your page and you'll get a flood of traffic and a nice link from the page.
Make sure you 'follow' any pages in your niche so you can more easily submit content to them.
Once you are following you can install the Scoop.it button to your browser and hit 'Scoop' on any web post (your own included) and instantly choose to suggest to any Scoop pages you follow.
Easy way to get great links and traffic if you're putting out good quality content.
15. Tap Into 80 Million Users With Flipboard.com
Flipboard is a mobile app turned web based platform that has over 80 million users.
It turns your content into stunning magazine style formats and taps into their 80 million users with just a couple of clicks.
Sign up for an account and with one click you can submit your blog posts and Flipboard will turn them into magazine style layouts without any extra work from you.
Build up a digital magazine that shares the best content across your niche. Big name blogs like Copyblogger are already in on the act.
16. Promote Your Content On Sulia.com For Blog Busting Traffic
Sulia allows people to share content they like with people with similar interests.
Someone shared my post “How To Start A Blog That's Epic' on the site and it instantly became one of my top 5 traffic sources overnight.
Sign up for an account and state your interests (i.e. blogging for example).
Then choose the pencil logo in the top right of the screen and write a headline and a post snippet, share a link saying they can find more by clicking the link.
Choose to share with other people interested in blogging and anyone else with that interest will be alerted to your content/
17. Run Circles Around Your Competitors With G+
Being active on Google Plus and sharing your newest blog post with relevant 'circles' or groups can not only drive traffic but generate discussion and engage new readers.
I have ignored G+ for far too long and that's a huge mistake, see these 8 ways to drive traffic from Google Plus.
18. Target Tumblr's 90 Million Users
Tumblr.com has over 90 million users mostly in photo and picture rich niches like cooking, fashion, style, food and more.
You can easily build up your own tumblr blog using the SNAP plugin just by syndicating your existing content.
You can also suggest your content to other peoples blogs and if they like it they will share driving their readers to your new posts.
Tumblr ranks well, has a huge internal audience and content goes viral FAST so there's multiple benefits to using it.
To see exactly how this all works watch this video from LazyAssStoner.
19. Be A Valued Member In Niche Forums & Reap The Benefits
Being an active and useful member of niche related forums is a fantastic way to find targeted traffic for your site.
Whenever you add a new post update your forum signature to point to the new post with a clear call to action and spend 30 mins answering questions and being a valued member.
It will encourage people to click on your link to find out how else you can help them.
Some forums will even allow you to share your content in the forum through a post giving a summary of what's they can find in the post with a link directly to it IF you're a valued member.
Other's have 'download' or 'freebie' sections where you can share your blog posts in PDF formats.
Places like the Warrior Forum. Blackhatworld, Digital Point in the IM sphere have market places where you can give away reports for free in exchange for an email opt in or even charge for - it's easy to turn a high quality post into a report or guide.
20. Add Your Blog Content To Aggregation Sites
Sites like Digg.com, AllTop.com and Technorati.com are content aggregation sites that you can add your posts to for effortless traffic.
Simply sign up and 'submit your link' and watch as people discover them without any effort on your part.
21. Share With Other Syndication Sites To Build A Buzz
Depending on your niche these sites will be different but in the online marketing area you can syndicate your content to the following sites and build a buzz around your new blog posts...
Inbound.com – online marketing news.
Kingged.com – internet marketing content and products.
BizSugar.com – small and online business news.
AffPosts.com – affiliate marketing news.
For 500+ sources in all niches check out this resource.
Repurpose Your Content To Reach New Markets
22. Package Posts Into PDF Files And Share On Document Sites
Sites like Slideshare, DocStoc and Scribd allow you to share PDF files and documents.
These sites have huge internal audiences seeking out new content. Turn your blog posts into PDF files and add to these sites to reach new markets.
Want to learn more advanced blog promotion strategies that have the potential to turn your blog posts into $1,000 pay cheques?
23. Make Slideshows That Send Shoots of Traffic To New Posts
Turning your posts into simple slides then sharing on Slideshare can bring in server busting traffic overnight.
See Ana from TrafficGenerationCafe's post on how to do this properly.
24. Create Visual Infographics That Bring New Visitors
Turning posts into infographics and sharing on sites like Visual.ly, DailyInfographic.com, Coolinfographics.com and Vizualarchive.com can bring in new visitors who react well to visual content.
Creating an infographic and offering it to other bloggers in your niche with a custom written paragraph also works for getting traffic and links.
25. Create Videos That Tease People
Get in front of the camera and give people a teaser of your post asking them to jump over to your site to see the rest of it.
If you're afraid to be filmed then you can find surprisingly good video makers on Fiverr.com who will make you a 30-60 second video for just $5 or even make animations and whiteboard videos.
Upload to Youtube, Vimeo and Daily Motion which all have huge internal audiences.
Networking & Outreach To Get Shared By Authorities In Your Niche
26. Networking With Authorities To 'Hack' Your Way To Success
One of the best way to get blog traffic to your post and become known to the authorities in the niche is to network with them.
Scope out the big name bloggers, product creators and social media hub owners and get known to them.
Share their stuff, link to them, do stuff for them without asking for anything in return and they may repay the favor over time IF you're creating content worth sharing.
NicheHacks has had links, social shares and blog comments from big name bloggers like Ana Hoffman (TrafficGenerationCafe.com), Matthew Woodward (Matthewwoodward.co.uk), Brian Dean (Backlinko.com), Kristi Hines (Kikolani.com), Ramsay Taplin (BlogTyrant.com) to name but a few from doing just this - and they all help promote the blog and drive more traffic.
It's a great way to 'hack' your way to success and get your blog posts shared.
27. Tweet Influential People & Watch Them Retweet For Floods Of Traffic
If you've created content that you think an influential player in the niche will like or more importantly their readers will like then tweet them and tell them.
If you've mentioned them in your posts then let them know.
Chances are they will hit re-tweet if it's high quality content. Bloggers are interested in sharing great content with their audiences.
I've found Twitter outreach is great for getting instant blog traffic due to the re-tweets but email outreach works better for attaining links.
I hit the manual outreach hard for my Ultimate Guide To Blogging resource.
The tweets I sent were a mix of telling individuals I had featured them and 'group tweets'.
The group tweets took 2 forms, mentioning a mix of lesser known bloggers in with big authority bloggers and all authority bloggers.
Mixing the lesser known bloggers with big names is a great method for getting re-tweets from the lesser known guys as it's an ego boost being mentioned with authorities in the niche and they want their audience to see that.
Putting all the big name bloggers together also works well as they want their audience to know they are seen as authorities up their with the best of them.
My social media outreach campaign saw over 100 shares across social media by prominent bloggers allowing me to tap into their audiences and get blog traffic from them.
28. Email Anyone You've Referenced To Get More Links & Shares
Messages on social media can be easily be lost in the clutter but people read most of their emails.
Send out a quick email telling people you've mentioned them. Many will go on to share or link back to you.
Even if they don't link or share you've made a connection with them and they've seen your blog.
29. Blog Comment & Leave Relevant Links To Drive Traffic.
After you've added a new blog post you should be checking your RSS feed for updates from blogs you follow in your niche and where relevant leave a link back to your post.
Not only does it put it on the radar of the blogger but their audience will see it too.
If you get in early with a comment you can get thousands of targeted visitors.
Just make sure it makes sense to leave a link and isn't forced and don't spam with "Hey check this post out...LINK HERE" nonsense. Leave a decent and valuable reply first and then suggest they or their audience might like some additional reading by checking out a post of yours.
30. Use G Alerts To Stay Updated Of Similar Content
Using Google Alerts to find new content based on your keywords is a good way to reach out to people who post similar content and get links, social shares and tap into their audiences.
31. Contact People Who Have Linked To & Shared Similar Popular Content
Before creating content be sure that it's going to be something that people want to read, share and link to.
You can do that by finding the best content in your niche (i.e. the content with the most social shares and links) and improving on it.
Then reach out and suggest to people who have already linked to similar content that they might be interested in it.
So how do you find the most popular content?
Finding the most popular content isn't always the easiest task in all niches especially if you're new to the niche and don't know who puts out the best content.
There are a few ways you can find it...
Check Successful Blogs For Popular Posts
If you already know some of the popular blogs check them for 'most popular posts' or 'ultimate guides' which can usually be listed in the sidebar and see how many people have shared the posts on social media, if it's over 100 this is a good sign (if it's an authority blog it will likely be MUCH more)
An Old Fashioned Google Search
No need to complicate things you can simply go to Google.com and search for keywords related to the content you've created.
In theory these should be posts that have received a lot of love in the form of social shares and links.
Find Highly Linked Content on Open Site Explorer
Alternatively use Open Site Explorer to find out which pages have the most links .
Go to http://www.opensiteexplorer.org/ and enter a URL of a popular blog in your niche which creates great content.
Click on the 'top pages' tab.
Look for pages with 100+ linking root domains, this is a sign of a quality post that you could look to improve on.
Thanks to Brian Dean of Backlinko.com for this method.
Discover Popular & Trending Content Via AllTop.com
Or use AllTop.com to discover the most popular and trending content.
Pick a category that best suits your niche then a sub-category if required.
You'll be displayed a list of the most popular blogs with their last 5 posts. Check for posts with lots of social activity.
Once You've Found Great Content Create Something Better
Once you know what the best content is set out to better it.
If you find a post that lists '101 Resources To Find Niches' you should set out to create a 150 resources post. If 8 experts were asked “What's The Best Keyword Research Tool?” you should ask 10 or more.
Reaching Out To Authorities For Social Shares & Links
Once the content is created and posted start contacting people who linked to the original content or similar content and suggest they and their audiences might be interested in it.
Here's the email I used for The Ultimate Guide To Blogging to outreach to people who had linked to similar content.
I tweeted people too to let them know I had featured them in case the email was missed or ended up in spam or promo folders so I was increasing my chances of them seeing it.
This email and social media outreach resulted in over 100 social shares from top bloggers, more than 10 permanent links from prominent blogs, and a 342% increase in traffic over night.
It takes time to reach out manually but it's one of the best ways to get influential bloggers promoting YOUR blog posts.
You can't expect them to share it with their audience if they don't know about it and you can't always assume they will have noticed or received a trackback.
However if you reach out and they genuinely do like your blog post then they will feel compelled to share with their audience which is a great way to promote blog posts and get blog traffic.
Knowing how to promote your blog posts is essential if you want to get more blog traffic and build your audience.
You can't simply publish and hope for the best and only sharing with your email list and social media profiles is NOT enough as they are limited in numbers.
You have to reach out to authorities in your niche, syndicate your content, share with others and put in some work to get links, shares and new readers.
When you spend more time promoting you get rewarded with a more engaged community who in turn tell others about your site causing a snowball effect.
Following the 31 steps above is a good start but if you're looking for more advanced methods that can make you up to $1,000 per blog post click here.
OTHER POPULAR NICHE HACKS CONTENT:
Which methods do you use to promote your blog posts? Which of the above have you found to be the most effective?
Tell the Niche Hacks tribe in the comments section below...