Prepared for Anything? Then let's explore this multi-billion dollar niche.
As always I evaluate a hot niche market and 'hack' it wide open so you can make money from it.
This niche will help you stock up on customers. It is increasing in interest and is changing as well.
Many people are now implementing the “survivalist” mentality in their lives. The state of the world is uncertain, sparking a new wave of survivalists or “preppers.”
Newsweek describes them as, “’preppers’ are what you might call survivalism's Third Wave: regular people with jobs and homes whom are increasingly fearful about the future—their paranoia compounded by 24-hour cable news.”
Newsweek also reports, “While there's no scientific data to track survivalism's recent growth, some preppers have speculated it's reached a level not matched in decades.” (Source)
According to Yahoo Finance, this is a multi-billion dollar industry with 3.7 million Americans are classified as “preppers.”
The range of affiliate products is vast and varied, from books, food, specialty clothing to shelters, weapons, and communication systems and power generation.
The list for products to sell is limitless and product price range is just as varied.
According to Yahoo Finance, “Given their numbers and their willingness to spend money, catering to doomsday preppers has become a multibillion dollar business.”
The niche we will “hack” is secure in the fact that the participants are beyond serious about it. It is more than a trend, it is a lifestyle for for many, and a peace of mind for many more.
If you haven't guessed it yet the niche in question is Survivalist / Preppers.
A niche for everyday people who are preparing for anything from natural disasters, revolutions, or a potential “Doomsday.”
It's a niche millions of people spend a stockpile of money on regularly because they are passionate about it and feel the need to secure and protect their futures.
Look at all those high volume keywords, this niche is hot and in demand.
This is for one average month! It’s time for you to prepare for the masses of customers.
News, television, movies, and social media alongside are creating an unlimited supply of potential clients and customers and unlimited product choices.
You, yourself, will be amazed.
WHAT PEOPLE ARE SEARCHING FOR
Here's what people are searching for on Google...
Use these to create content, target them as keywords in your SEO campaigns or create categories on your site around them.
(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)
Look at the trend in popularity of survivalism, its last peak was in 2013 is heading there again. This niche is on the rise and is potentially big business and timeless.
MOST POPULAR CONTENT
Below is some of the most popular content in the niche. Use this as inspiration for your own content. Ideally create something on a similar topic BUT bigger and better.
Some of it is very easily improved on, i.e....
Make the '13 Everyday Items' post into a 20 items post and the '36 projects' post into a 40 or more items.
This is guaranteed viral content that you can easily get shares to if you get it in front of the right audience.
1. Cool Homesteading DIY Projects For Preppers – 20, 348 Shares
2. Is it time to join the Preppers? How to survive the climate-change apocalyps – 11,529 Shares
3. LifeStraw: Embracing The Suck - Survival Life – 11,014 Shares
4. 13 Everyday Items For Survival - Survival Life – 9,253 Shares
5. 36 Paracord Projects For Preppers – 9,001 Shares
As you can see people are ready and want to share tips and articles in this niche.
INFLUENTIAL PEOPLE IN THE NICHE
1. https://twitter.com/ survivorjane
2. https://twitter.com/ survivalistblog
3. https://twitter.com/ mamakautz
These are the 3 most influential people in the niche on social media.
Network with them. Feature them in your content. Interview them. Use them to do research.
People are buying technology, gear, books, videos and food, generators, weapons, DIY kits. Amazon has over a quarter million products listed, ranging from just a few dollars to several thousands of dollars.
The high range is for the extreme prepper who purchases the generators, communication systems and such.
10 Best Selling Amazon Products:
Product | Avg/ Price | # Reviews | Star Rating
1. Paracord Planet Type III 7 Strand 550 Paracord - Made in the USA | $12.50 | 1029 reviews | 4.7 stars
2 Paracord Planet 10', 25', 50', 100' Hanks & 250', 1000' Spools of Parachute 550 Cord | $35.00 | 490 reviews | 4.6 stars
3 Emergency Mylar Thermal Blankets | $45.00 | 1944 | 4.6
4 Datrex Emergency Survival Water Pouch (Pack of 64), | $20.00 | 293 |4.3
5 Mountain House Classic Bucket | $80.00 | 360 | 4.7
6 ER Emergency Ration 2400+ Calorie, 5-Year Emergency Food Bar | $21.01 | 70 | 4.4
7 Prepper's Long-Term Survival Guide | $13.00 | 86 | 4.6
8 Military Combat Shirt in Solid and Camouflage Colors | $35.20-$999.99 | 608 | 4.0
9 American Red Cross FRX3 Hand Crank NOAA AM/FM Weather Alert Radio | $38.99 | 493 | 4.1
10 Deluxe - Mayday Emergency Survival Backpack Kit | $54.00-$99.45 | 109 | 4.3
You can promote all of this and more (i.e. digital products and how to guides)
There are over 1,100 products available on Clickbank meaning an unlimited range of products to sell.
Top 10 Selling On CB
Link | Avg/ Price | Commission Rate
1 Backyard Liberty - $8m For Affiliates Already. New Vsl Killing It | $37.53 | 75.0%
2 Sold Out After Crisis- Top Survivalist Product | $52.44 | 73.0%
3 New! - Patriots Plan - Earn 75% Commission + Upsells And Recurring! | $65.04 | 75.0%
4 Ammo Independence: The Firearms Survival Guide | $31.29 | 75.0%
5 Family Bunker Plans - Top New Survival Product Paying 75%. | $42.28 | 75.0%
6 Emp, Electromagnetic Pulse Survival Guide | $53.03 | 73.0%
7 Gmo Free Gardening In Minimal Space - Even If You Don't Have A Yard | $4.08 | 75.0%
8 Survive In Place - Urban Survival Secrets You Won't Find In Manuals, Books, Or Blogs | $21.24 | 50.0%
9 Survival Combat Fitness: Prepper Hand-to-hand Fighting | $16.61 | 50.0%
10 Expert Prepper's Ultimate Survival Guide | $11.03 | 63.0%
These people are willing to spend money to feel in control and prepared, there are always newer and better products and ideas, which means buying more stuff, which generates tons of repeat sales for you.
This niche is pretty much recession proof due to its nature.
When things get tough in the economy, more and more may look to gaining some personal preparedness items.
TOP SOCIAL MEDIA GROUPS, BLOGS AND FORUMS
Most Popular Blogs
Here are some of the most popular blogs in the niche. Use these to get an idea of what your site should look like, the content people enjoy, the products to promote and to network with.
Most Popular Forums
Here are some of the top forums dedicated to Survivalism and Preppers, with thousands of active posters, signifying how simple it can be for you to discover and help solve all the problems of your audience and drive traffic to your site.
1. http://www.prepperforums.net/ - 8,470 members
2. http://americanpreppersnetwork.net/ - 243 posts per day average
3. http://doomsdayprepperforums.com/ – 50,000 unique visitors
4. http://www.preparedsociety.com/forum/ - 15,415 members
Social Media Groups
Facebook has hundreds of 1000’s of people interested in survivalism and “prepping.”, take a look at one single page that has over 700,000 likes, those are unique viewers that are interested and follow Survivalism, making it EASY to find your target audience online and promote to them.
Top FB Groups:
MOST COMMON TOPIC AND PROBLEMS:
2. Conspiracy Theories
4. DIY Projects (shelters, vaults, tools, etc)
These are common themes and topics people ask questions around which means there are problems people need solved.
Offer solutions through your content and product reccomendations to add value to your audience and make sales.
Solving their problems is how you will make money and they have problems in all the above area.
Look for common questions on forums and Q&A sites to see what you can answer.
REASONS TO GET INVOLVED IN THE NICHE
It's a returning emerging market where people have money to spend and love their purpose of spending large amounts.
There are extremists and also forward thinkers that just want some control of the future.
There's 3.7 million of these people in the US alone and they spend billions of dollars every year on this obsessive hobby.
In this niche, get ready, get prepared for your future!
HUGE demand, lots of products on sale at ranges of prices, an extremely easy to reach target audience, tons of activity online....means you can be one to survive and flourish.
This is about as close to a “perfect” niche as you can get, it has all the elements you're looking for – passion, lots of money being spent, easy to find target audience, lots of products available online, unlimited content ideas, tons of influencers and so on.
HOW YOU CAN HACK YOUR WAY INTO THIS NICHE
You can have an up-to-date and relevant authority site on Survivalism or Preppers.
This niche has got it all – an obsessive audience with money to spend lots of products on sale, tons of social media sites, loads of blogs and forums with an easy to reach target audience.
It's a money-maker!
You drive traffic from blog commenting, guest posting, forum marketing, interacting on social media.
You get your content ideas from seeing what's popular on other Suvivalism blogs and related blogs and simply write something bigger and better, bolder and stronger.
Or outsource the content to those passionate about the niche or hobby bloggers.
You network with others in the niche, sharing their content and linking to them, and watch as they return the favor.
What You'll Need To Get Started:
- A brandable domain from NameCheap
- A premium theme from Studiopress
- Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)
- An auto-responder to build your email list and contact your customers – Aweber is just $1
- The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.
- A set of 12+ free tools that'll blow up your email list and exponentially grow your site from SumoMe.
If You've Missed Our Previous Niche Reports:
- Forget Shaving And Discover This Hairy 21 Billion Dollar Niche Market
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