One question gives all beginning business owners sleepless nights: how do I land my first customers? Well, if you talk to experienced marketers, they’ll list SEO as one of the most successful tactics.
If you don’t have previous experience with SEO, this marketing tactic may sound unfamiliar and challenging. But the devil is not so black as he is painted. Here are ten easy SEO tactics that you can incorporate without experience and land your first 100 customers:
1.Define your objectives
Before you start planning, you need to have a clear idea of your goal. Otherwise, you’ll get lost among gazillions of opportunities and end up writing blogposts late in the night.
Ask yourself what you’d like to achieve: 100 sales? Brand awareness? Or maybe you’d like to encourage users to visit your brick-and-mortar shop?
Do you want to generate 100 sales in general or sell a specific product if you focus on sales? Once you define your SEO objectives, you’ll be able to craft your strategy adequately.
P.S. With SEO, your website should be visually exciting and create a better user experience for your customers. Make sure to build and design your website intuitively from top to bottom. I recommend using Elementor to reach your marketing and design goals.
2. Track your competitors
There’s no better thing that you can start with than analyzing your competitors. In the end, they’re already effectively generating sales. So, select a couple of your most successful competitors and analyze their websites.
Here are some things that you should pay attention to:
What keywords do they use in page titles?
What kind of content performs best for them?
Do they run a blog? How often do they post?
What are some of their best ranking pages?
To monitor the best strategist of your rivals, you can use WebCEO to analyze their best-performing keywords, rankings, blog posts and evaluate their online reputation. Try to gather all data in a spreadsheet. You’ll quickly spot tendencies and opportunities that you can incorporate into your SEO strategy.
3. Select primary and secondary keywords
For successful websites, it is essential to build around solid keyword research and how you allocate them across your pages. Primary keywords are the terms that best describe your products and niche – for example, organic cosmetics, marketing automation tools, dog treats.
These terms usually have high search volumes, and it’s relatively hard to rank high for them. So, to support your SEO efforts, you need secondary keywords. They are more specific and attract smaller search volumes, for example, cruelty-free shea balm, automated social media reports, dog macarons (yeah, the french cookie-inspired treats).
By including your primary and secondary keywords in your content, you’ll improve your search rankings and reach a wider audience.
4. Launch Your Email List
One of the best ways to find paying customers is to promote your products via an email list. Fortunately, there are different ways and tools like MailChimp to build an email list from scratch. For instance, you can use Quora or Twitter to reach out to people personally and add them to your list.
Once you create your list, the first e-mails should add much value to your subscribers and then persuade them to purchase your product in the last one or two emails. Here are a few tips to get success:
Build curiosity and excitement. The first e-mails should be educational, personalized, and make people excited to read the rest of your emails in the series.
Reveal pain points and give solutions to them. Once you tell about your audience’s fundamental problems, try to fix them by describing your products. Then, let them know how they can help them.
Be brief and educational. Once you start telling about your products, try to reinforce confidence in them and end your emails with a solid call to action to purchase.
Include testimonials and case studies. Showing social proof is an excellent way to persuade people to reach the desired result and buy your products.
This essential guide will help you run a profitable email launch sequence. I mean, you will add value via your educational content, build brand awareness, and generate sales.
5. Start blogging
Once you know your objectives, keywords, and what works well for your competitors, it is high time to start creating blog content. It’s a long-term strategy that allows you to drive traffic and generate sales. It takes much work and time to see the desired results, but it’s worth it for your business.
Make sure to organize your articles around your secondary keywords and the critical problems of your niche. Your keywords should fit into the educational character of your posts and provide actual value to your readers.
Write detailed blog posts that help solve their problems in the marketplace and share them on social channels. You can even add a clear call to action at the end to make people take action.
If you already have engaging content, you can repurpose it from your site to fit your company's style.
6. Run paid advertisements
Paid advertising is one of the most effective ways to get the first customers. Using this approach, try to have a high-converting landing page to generate prospects. This page should include a unique value proposition in a headline, critical benefit statement, images or video showing your products, social sharing elements, testimonials, CTA, and clear contact information.
Fortunately, there is a wide range of channels to start with paid ads. For example,
Google AdWords allows you to target people in the decision stage of the buyer’s journey. So, you can show your products as you understand their problem and offer the solution to fix it. For example, if you offer content marketing services, you can bid for keywords like “content marketing for law firms” or “content marketing for FinTech companies.”
Facebook Advertising can help you be specific with your ads. I mean, you can target by location, age, demographics, interests, and behaviors to reach out to new customers.
Instagram Advertising is a great platform to present your visual ad in others’ feeds to generate traffic. To increase reach, you can create animated videos to showcase your products.
You might also use your brand’s YouTube video channel as a direct source of demand for out-stream video ad placements on publishers’ sites and applications. Moreover, this allows promoting your YouTube channel itself.
7. Guest posting
Guest posting is another great way of using other people’s audiences to build your one. It is a win-win tactic for both sides to generate traffic, provide quality content, and earn quality links. However, before guest blogging, here are some key points to keep in mind:
Measure the right metrics: you need to define which metrics are essential for your business. For example, you are guest posting for more traffic or signups to reach your marketing goals.
Choose the right website related to your niche. Then, reach out to the editors to ask if you can write a guest article. Try to send out personalized emails to help them understand your writing style and whether you are a good fit for their website.
Be patient. If you are writing for high-quality websites, it can take much time for publication and getting traction.
Get the most out of guest blogging and start building solid relationships with editors and website owners that can help you in the future. For example, you can ask them to promote your content to their email lists.
8. Use BetaList
Making your business rank high on Google isn’t a tedious job if you take advantage of others’ well-established positions. It’s essential to feature your products or posts on the communities to generate a lot of upvotes in front of a technology audience. Betalist is an excellent option to be featured out there and generate early signups for your website.
BetaList is a space where startups can showcase their products before a targeted group of users and lead them to the source for more signups. You can easily submit your startup and then work on the engagement under your post to take advantage not only of BetaList’s high rankings but also other sources of promotion such as inclusion in their newsletter or getting more inbound links.
9. Connect via LinkedIn
Linkedin is an excellent alternative for networking opportunities with other professionals and people in your business you want to target. According to this research, Vertic received a 17% conversion rate on LinkedIn for lead generation campaigns. Therefore, it can be a great channel to find prospects, generate leads, and build long-term connections.
Here are some tips to follow:
Create a list of first-degree contacts in your niche on the platform. Once you find qualified leads, make sure to introduce them via your existing networks or use InMail to message them.
Join LinkedIn groups for your target market, participate in discussions, and get exposure.
Publish posts or updates relevant to your groups and build credibility on LinkedIn Pulse.
Use targeted advertising on this network.
10. Sponsor events or groups
If you know that your target audience attends certain events or groups, it can be a good option to sponsor them if you have some budget. You will kill two birds with a stone: increase your brand awareness and find new clients.
Try to pick events and sponsor wisely if you want to return on investment to your business. It is essential to be relevant to your target market and always be on message. For example, Shaked Law Firm pays special attention to sponsoring. They try to get the most out of targeted events and local communities by providing value for potential leads.
Here are valuable tips for sponsoring:
Use tools like Mention to find people talking about a particular event or conference in your niche.
Send them a direct message about a great solution to help them, along with a link to your landing page.
Choose the right sponsorship opportunities for the event and get involved with the organizers.
Make sure to engage and use these opportunities to get new clients.
To get started, try to pick one of the ten listed above. Whatever you choose, make sure to evaluate it and review the outcome honestly. Some of the tips can seem obvious, while others can take a lot of hard work. Try to split your time between active measure and analysis to achieve the best results.