If you’re serious about SEO in 2025, you’re probably looking to buy some high-quality backlinks. But here’s the thing – while there are dozens of link marketplaces out there, many of them are filled with low-quality sites that could actually hurt your SEO.
After spending over $50,000 testing various platforms and analyzing thousands of links, I can say that the best place to buy backlinks in 2025 is PressWhizz.
With its intuitive interface, robust filtering options, and strict quality standards, you can find and purchase exactly the right links in just a few clicks. The platform is free to access, and while its database of 37,000 websites is smaller than some competitors, the quality control is exceptional.
For those needing a wider selection, WhitePress offers access to over 113,000 websites with 50+ filters while maintaining good quality standards.
After spending countless hours testing every major link marketplace out there, I’ve put together this comprehensive comparison of the best platforms I’ve found in 2025:
| Marketplace | Best For | Starting Price | Key Features |
| PressWhizz | Overall quality and ease of use | $50/link | – 37,000 curated websites- Advanced filtering- Strict quality control- Simple interface |
| WhitePress | Large website selection | $39/link | – 113,000+ websites- Multi-language support- Content writing service- Detailed metrics |
| Collaborator.pro | Tech and SaaS niches | $45/link | – 37,000 listings- Tech-focused content- Quick turnaround |
| Adsy | Budget-conscious buyers | $30/link | – 88,000 listings- Affordable options- Basic filtering |
| PRPosting | PR and news coverage | $40/link | – 18,000 listings- Press release focus- Editorial coverage |
| LinkHouse | Niche edits and insertions | $35/link | – 72,000 listings- Fast turnaround- Link insertion focus |
| Getfluence | Premium publications | $150/link | – 10,000 listings- High-authority sites- Editorial placements |
1. PressWhizz – Best Overall Platform for Quality Links
I’ve already spent over $10,000 on links from PressWhizz alone, and I can confidently say it’s revolutionized how I approach link building. What really sets it apart is its laser focus on quality and simplicity – something I’ve found lacking in most other platforms.
Let me walk you through why PressWhizz has become my go-to recommendation for clients and colleagues alike:
Quality Control That Actually Works
I’ve been burned by “quality” promises before, but PressWhizz is different. What I particularly appreciate about PressWhizz is their approach to traffic verification and quality metrics. They maintain strict verification processes to ensure publishers meet their standards, which helps prevent unreliable sites from joining the network.
What’s really impressed me is their proactive monitoring. They regularly audit their publisher network for:
- Real user engagement metrics
- Content quality and relevance
- Link placement authenticity
- Domain authority stability
- Traffic consistency
User Experience That Saves Hours
The interface is an absolute game-changer. I used to spend hours vetting sites manually, but now I can find exactly what I need in minutes. Here’s what makes it special:
- Their filtering system is incredibly granular – I can specify exactly what I’m looking for in terms of traffic, authority, niche, and dozens of other metrics.
- You get three flexible options for every site: insert a link into existing content, publish your own guest post, or have them write and publish content for you.
- The purchase process is streamlined – I’ve timed it at under 5 minutes from selection to checkout.
- Every site listing shows real-time metrics that I can actually trust from AHrefs, Moz, and GSC.
- The pricing is crystal clear – no more hidden fees or surprise charges.
Features That Matter
PressWhizz has several standout features that, in my experience, make a real difference when choosing links:
- Their do-follow link guarantee isn’t just a promise – they actively monitor and enforce it
- Link health monitoring runs for a full 12 months (I’ve tested this, and they really do follow up)
- The SEO tool integrations show you numbers you can relate to
- Their traffic source breakdowns have helped me avoid sites with suspicious traffic patterns
- Special category filtering lets you easily find sites that accept CBD, crypto, gambling, and adult content links – a huge time-saver if you’re working in these industries
Real Results I’ve Seen
I’ve placed over 100 links through PressWhizz, and the results speak for themselves:
- Average DR improvement of 5 points within 3 months
- Consistent referral traffic from the placed links
- Zero manual penalties or issues
- 95% link retention rate after 12 months
Pricing: Links start from $50, with most quality placements ranging from $100-$500. While this might seem steep to some, I’ve found the ROI to be significantly better than cheaper alternatives. Plus, the time saved on vetting and quality control more than makes up for the cost.
You can sign up and either buy or sell links at PressWhizz here.
2. WhitePress – Best for Extensive Website Selection
WhitePress has really impressed me with its massive reach and comprehensive approach to content marketing. Supporting content in 32 languages, it’s become my go-to platform when I need international reach or highly specific placements. What I particularly appreciate is their robust publisher vetting process – they actively monitor site quality and remove publishers that don’t maintain their standards.
In my experience testing the platform, the interface initially felt a bit unintuitive compared to PressWhizz, but once you get familiar with it, the depth of filtering options is remarkable – almost too many to fit on this screenshot:
I’ve found their built-in content writing services particularly valuable for international campaigns, as they handle both the writing and translation with consistently good quality.
Another aspect that’s stood out to me about WhitePress is their commitment to long-term link monitoring. Publishers are obliged to keep links live for 12 months, but some offer an extended 36-month warranty.
Here’s what makes WhitePress one of my top places to buy links:
Massive Database
- Over 113,000 websites available
- Coverage across 32 languages
- Wide range of niches and industries
- Regular addition of new publishers
Content Services
- In-house content writing (£24-£78 per article)
- Multi-language content creation
- Quality assurance team
- Plagiarism checking
Platform Features
- Comprehensive website metrics
- Integration with major SEO tools
- Detailed publisher profiles
- Backlink Manager report to track purchases
Pricing: Articles with links start from $39, though quality placements typically range from $150-$600
3. Collaborator.pro – Best for Tech and SaaS Companies
If you’re in the tech or SaaS space, you’ll want to pay special attention to Collaborator.pro. I’ve found they excel at connecting advertisers with tech-focused publishers who really understand the industry, especially mid-tier tech blogs that aren’t available on other platforms. Plus, they can offer features in 51 languages.
Their specialization becomes apparent when you start browsing their inventory. Instead of generic “technology” categories, they break things down into specific niches like cloud computing, cybersecurity, AI/ML, and enterprise software. This granular categorization has helped me find highly relevant placements that actually drive qualified traffic, not just links.
While you won’t find the volume of sites you’d see on WhitePress, the tech focus means you’re not wading through irrelevant listings either. One downside of Collaborator is that you only get a 3-month guarantee as standard. You have to pay to extend this to 12 months, which is included as standard with PressWhizz and WhitePress.
Industry Focus
- Strong presence in tech publications
- High-domain authority sites
- Editorial-quality content
- Natural contextual placements
- Telegram channel placements
Platform Strengths
- 51 languages supported
- Streamlined approval process
- Quality metrics verification
- Regular site auditing
- Professional support team
Pricing: Links typically range from $45-$800 depending on the publication, with most quality tech placements falling in the $200-$400 range
4. Adsy – Best Budget-Friendly Option
During my testing of Adsy, I discovered it fills an important niche in the link-building ecosystem. While I’m usually skeptical of budget-friendly options, Adsy has managed to find a sweet spot between affordability and acceptable quality. It can be particularly useful for small businesses and startups that need to build their initial link profile without breaking the bank.
Adsy has a straightforward approach to its metrics and filtering. This simplicity might help newer SEO practitioners avoid getting overwhelmed when choosing links, but for me it was frustratingly basic.
One thing I do appreciate is their transparent pricing model. Each listing clearly shows what you’re getting, and there are no surprise fees or hidden costs. However, you do need to be more diligent with your own quality checks, as their vetting isn’t as rigorous as premium platforms.
Platform Benefits
- Large selection of 105k+ affordable sites
- Basic but functional filtering
- Quick turnaround times
- Simple ordering process
Considerations
- Variable site quality
- Less stringent vetting
- Basic metrics only
- Limited support
Pricing: Links available from $30, with most under $200. I’ve found their sweet spot to be in the $50-$150 range for decent quality placements
5. PRPosting – Best for PR-Style Links
PRPosting has carved out an interesting space between traditional link building and PR outreach. I’ve used their platform for clients who need more than just backlinks – they want genuine media coverage that happens to include a link. What sets them apart is their focus on creating newsworthy content that naturally attracts both links and attention.
The platform’s approach to content creation is notably different from standard guest posting services. Their writers actually understand how to craft PR-style articles that read like genuine news pieces rather than obvious link placements. I’ve found this particularly valuable for clients in industries where credibility is crucial.
One standout feature is their relationship with actual news sites and industry publications. While their network is smaller than some competitors, the quality of their media relationships often leads to placements that drive significant referral traffic alongside the SEO benefits.
Unique Advantages
- News and PR focus
- Editorial coverage
- Natural brand mentions
- Professional writing service
Platform Features
- Editorial outreach team
- Quality content creation
- Brand safety checks
- Placement guarantees
Pricing: Starting at $40, with premium placements reaching $1000+. In my experience, $200-$500 is the average range for quality news placements.
6. LinkHouse – Best for Quick Link Insertions
LinkHouse has carved out an interesting niche in the link-building space, focusing primarily on link insertions into existing content. With over 72,000 websites in their database, I’ve found them particularly useful when I need links placed quickly and efficiently.
What sets them apart is their focus on finding relevant existing content for link placement, rather than creating new articles. This approach often results in more natural-looking backlinks and faster turnaround times.
Of course, this is one of the options offered by platforms like PressWhizz and WhitePress too – so LinkHouse is not bringing anything new to the market so much as providing a more focused service.
Platform Strengths
- Specialized in contextual link insertions
- Quick turnaround times
- Large publisher network
- Competitive pricing structure
Key Considerations
- Limited content creation options
- Less editorial control
- Variable site quality
- Basic metrics reporting
Pricing: Links start from $35, with most placements falling in the $100-$300 range depending on site authority
7. Getfluence – Best for Premium Publications
Getfluence stands out in the market for its focus on high-end, premium publications. While their network is smaller at around 10,000 sites, I’ve found the quality to be consistently high. This is the platform I turn to when clients need placements in recognized, authoritative publications.
What I particularly appreciate about Getfluence is their editorial approach. They maintain strong relationships with their publishers, which often results in more natural, journalistic-style placements rather than obvious sponsored content. The downside? It comes at a premium price point that not everyone will be comfortable with.
Standout Features
- Access to premium publications
- Editorial-quality content
- Strong publisher relationships
- Professional support team
Platform Limitations
- Higher price point
- Smaller publisher network
- Longer turnaround times
- Strict content guidelines
Pricing: Starting at $150 per placement, with premium sites often ranging from $500-$2000+
The Critical Role of Backlinks in 2025 SEO
Let me share some eye-opening statistics about why backlinks matter more than ever in 2025. In my years of SEO work, I’ve seen these numbers play out in real-world results:
From my analysis of the latest data, pages ranking #1 on Google typically have 3.8 times more backlinks than positions 2-10. This isn’t surprising to me – I consistently see pages with strong backlink profiles outperforming their competitors.
What’s particularly interesting is that about 92.3% of top-100 ranking domains have at least one backlink, while 66% of all pages have zero backlinks. This creates a huge opportunity if you approach link-building strategically.
A Word of Warning: Two Link-Building Platforms to Avoid
As you explore the best places to buy links, you’ll probably come across people offering 500 links for $50 on sites like Fiverr and Upwork. Of course, anything that seems too good to be true usually is. I’ve seen countless clients come to me after getting burned on these platforms, and the damage can take months to undo.
Serious Quality Concerns
When you consider that even low-quality legitimate links typically cost $30-$50, it should raise immediate red flags when someone offers hundreds of links for this price. In my experience analyzing these cheap links, they usually come from:
- Networks of spam sites created purely for link-building
- Hacked websites that will eventually remove your link
- Auto-generated blog networks that Google easily identifies
- Sites that have nothing to do with your industry
- Pages stuffed with unrelated outbound links
The Hidden Costs
While that low price tag might look tempting, here’s what it really costs:
- Time wasted waiting for links that either never appear or quickly disappear
- Resources spent identifying and disavowing toxic links
- Potential Google penalties that can tank your rankings
- Cost of hiring professionals to clean up your link profile
- Lost revenue from rankings drops while you fix the damage
Real Risk of Penalties
Through my work helping clients recover from penalties, I’ve seen these cheap links trigger Google’s spam detection in several ways:
- Unnatural link velocity (getting hundreds of links overnight)
- Obvious patterns in anchor text
- Links coming from known PBN (Private Blog Network) sites
- Multiple links from sites with no real traffic or authority
- Clear footprints of automated link-building
My advice? Stick to reputable platforms where you can verify the quality of what you’re buying. It’s better to buy one good link than a thousand toxic ones.
Guide to Choosing Relevant Backlinks
After years of analyzing successful link profiles, here’s my proven process for evaluating link opportunities:
1. Traffic Analysis
I always start by looking at real traffic patterns:
- Check organic traffic trends over 6-12 months
- Analyze traffic sources by country
- Look for consistent growth rather than spikes
- Verify the site ranks for relevant terms
If this sounds like a lot of work, you’re right – which is why it’s so valuable to use a link marketplace like PressWhizz that pulls through all this data for you.
2. Content Relevance
Here’s what I look for in a potential link partner:
- Topical alignment with your industry
- Natural content flow and readability
- Regular content updates
- Engaged readership (comments, shares)
3. Technical Evaluation
These technical factors are crucial for link value:
- Clean link profile (check referring domains)
- Good site architecture
- Mobile-friendly design
- Fast loading speeds
- Secure HTTPS implementation
4. Authority Metrics
While I don’t rely solely on metrics, I do consider:
- Domain Rating (DR) trends
- Organic traffic growth
- Referring domains growth
- Social signals and engagement
5. Red Flags to Watch For
In my experience, these warning signs often indicate poor-quality link opportunities:
- Excessive outbound links
- Poor content quality or thin content
- No editorial standards
- Missing contact information
- Suspicious traffic patterns
6. Link Placement
I always evaluate:
- Context of link placement
- Surrounding content quality
- Position on the page
- Co-occurring links
Advanced Link Building Strategies
Based on my analysis of successful campaigns in the past 12 months, here are the approaches I’ve found most effective:
Diversification
I recommend spreading your link-building across:
- Editorial content
- Resource pages
- Industry directories
- Expert roundups
- Case studies
- Guest posts
Investment Strategy
When it comes to pricing, here’s what I’ve found works best:
- Allocate 70% of budget to high-authority links ($700-$2000 range)
- 20% to mid-tier authoritative sites ($300-$700 range)
- 10% to niche-relevant smaller sites ($100-$300 range)
My Recommendation for the Best Link-Building Platform
After extensive testing and thousands of dollars spent on link building, PressWhizz emerges as the clear leader for most businesses seeking quality backlinks in 2025. Its combination of strict quality control, user-friendly interface, and transparent pricing makes it the safest and most efficient choice for serious SEO professionals.
WhitePress provides an excellent alternative, particularly if you need access to a larger website database or international placements. The other platforms reviewed each have their specific use cases, but for most businesses, I recommend starting with PressWhizz or WhitePress to ensure you’re building a strong, sustainable link profile.
Remember: successful link building isn’t about quantity – it’s about finding relevant, high-quality placements that will stand the test of time and actually drive results for your business.
FAQs
Why are backlinks important for SEO?
Backlinks act as “votes of confidence” for your website in Google’s eyes. Based on my analysis of recent data, they remain the second most important ranking factor after content quality. Pages ranking #1 on Google have, on average, 3.8 times more backlinks than those in positions 2-10. I’ve consistently seen that sites with strong, relevant backlink profiles outperform their competitors in search rankings.
How do backlinks work?
Think of backlinks as citations in an academic paper. When a reputable website links to your content, they’re essentially vouching for your expertise on that topic. Google uses these signals to understand your site’s authority and relevance. What’s particularly interesting is that the context matters – a link from a relevant industry website typically carries more weight than one from an unrelated site, even if the latter has higher overall authority.
Is it illegal to buy backlinks?
No, purchasing backlinks isn’t illegal, but you need to approach it carefully. While Google technically frowns upon any form of paid links, the reality is that about 74.3% of link builders engage in some form of paid link acquisition. The key is to focus on quality over quantity and ensure your paid links appear natural and add value to the hosting content. I always recommend working with reputable platforms that emphasize editorial quality and relevant placements rather than cheap, mass-produced links.
How much should I pay for link building?
If you are buying links directly, you can expect to pay from $40-$50 for a basic link and thousands of dollars for a good placement on a high-authority site. You can also hire an agency to handle your link-building, meaning you pay for their services as well as any links they purchase.
Can I get backlinks for free?
Yes, you absolutely can get backlinks for free by creating high-quality, linkable content that naturally attracts links. I’ve seen great success with original research, comprehensive guides, and unique data studies. However, this approach typically takes 3-6 months to show results, whereas buying links can deliver immediate impact. In my experience, the most successful link building strategies combine both approaches – using paid links for quick wins while simultaneously developing content that attracts organic backlinks over time.
