Among all of the marketing methods that you may have come across for your business, nothing works quite like the combination of traditional and digital marketing methods. It serves as the most effective medium for maximum outreach, and it also paves the way for converting your leads into surefire sales much quicker.
Through the use of marketing tools and resources that are available in today’s marketing landscape, you can easily combine traditional and online marketing strategies to design an all-around campaign that engages with a wider customer base.
Let’s have a look at how you fuse the two marketing methods together and use them for your business.
What is Digital Marketing?
Digital marketing involves the use of technology and devices in your marketing campaigns. These devices include smartphones, laptops, internet, cloud services, etc. Some examples of digital marketing are search engine optimization (SEO), social media marketing, email marketing, content marketing, and various others.
Companies use online platforms to build up a strong image for their brand, and they do this through several means, such as targeted ads, organic social media marketing, posts, YouTube videos, and many other methods.
There are numerous advantages that businesses can experience by making use of digital marketing, including a global outreach without costing an arm and a leg. Moreover, it also allows companies the opportunity to penetrate new markets and generate new leads. Hence, they are cost effective and it is also easier to measure their success.
Plus, digital marketing methods often show quick results and they also provide you with clear and measurable statistics, so that you know where and how your money is spent, as well as who your customers are. You can also tailor the target of your marketing campaigns whenever you need to, and you have complete control over every aspect.
What is Traditional Marketing?
Traditional marketing refers to all of the advertisements and promotional material that you see around you, on signboards, flyers, brochures, radios, and even on the television. Basically, it refers to any marketing strategy that involves offline methods. This can also include sales calls, visits by salespeople, newspaper ads, and much more.
Traditional marketing methods also have a massive outreach, but the only difference is that you can only estimate how many people have seen or heard your ad. The only way that you can measure the success of your marketing campaign through your sales figures. However, traditional marketing is still considered more credible and effective by consumers, and it helps you reach a wider target audience consisting of various age groups.
One of the strongest mediums of marketing is through word of mouth, and it is brought about by traditional marketing. Moreover, it also helps build engagement and interactions with consumers.
The Benefits of Combining Digital and Traditional Marketing
Being a business owner, you have to make the tough choice of which marketing method you should channel your money towards, and you have to spend your budget wisely. This is why you can’t try everything that you hear about. Normally, new companies and startups focus on digital marketing while more established companies tend to gravitate towards traditional marketing.
Moreover, companies that find the “sweet spot” – the perfect combination between traditional and digital marketing – can truly benefit from this. Here are some of the other benefits that your business can experience from it.
The first step towards designing a marketing strategy is to determine your audience and think about what they need. Consider an older and well-established brand that has been using traditional marketing for the past few decades. If they want to reach out to customers aged between 18 and 35, they would have to employ digital marketing strategies too.
However, this doesn’t mean that they can do away with their existing traditional marketing campaign. Otherwise, they may lose out on their existing customers or even lose credibility. Some brands have suffered from this, including Pepsi when they shifted towards digital marketing in 2012. Therefore, have a multichannel approach works best in this regard.
Better Customer Relationships
As we know already, traditional marketing offers better outreach and also helps build credibility, but digital marketing has proven to be more effective in building customer relationships. Most companies integrate digital marketing into their existing marketing strategies and also keep the traditional elements intact.
This helps your long-term customers enjoy the same experience that they are familiar with, and the new digital marketing channels help them offer their customers a streamlined and user-friendly experience as well. It serves all types of customers, whether they are looking for something tangible or intangible.
Engage Customers Actively and Passively
Traditional marketing is considered to be more of a passive medium, whereas digital marketing is active as it enables customers to engage and interact with the brand directly. You can use a hybrid of both methods to build brand awareness and credibility, just like most recognized brands do. They design a unified content strategy for all mediums, and this helps them get through to the customers through different channels.
Moreover, you can also engage your customers to engage with your campaign by generating their own content that is centered around your products. This can blend in perfectly with your digital marketing medium and help you make your campaign a rousing success.
There are endless ways in which you can combine traditional and digital marketing to develop a personalized marketing strategy. It all starts with recognizing the importance and benefits of merging both methods, and applying it to reach out to a wider audience.