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Email Marketing Tips – Everything You Need to Know [2024]

Email marketing is essential when it comes to your marketing strategy. For every $1 spent on email marketing, the average return is $36, which goes to show how effective email marketing can be. Staying up on the latest trends and strategies can help improve your campaign’s success. In our complete guide, we’ll cover the top email marketing tips to help you stay ahead in 2024.

Email Marketing Tips

1. Select an Email Marketing Platform

Selecting a platform to use for your email marketing efforts is the first step in creating quality email campaigns. Below, we’ve listed a few of the most reputable and seamless email marketing platforms. If you’re looking for a full guide to email marketing platforms, check out our Complete Guide to Email Marketing.

2. Build a High-Quality Email List

The first step in your email marketing efforts should be building a high-quality list of email subscribers. Building a list of users who want to interact with your content is key, and there are a few different tricks you can use to increase your email signups.

List Building Strategies:

Lead Magnets: Providing lead magnets in the form of valuable resources to your visitors is a great way to build your email list quickly. Offering eBooks, giveaways, white papers, discounts, or any other relevant resources to your visitors in exchange for an email sign-up creates trust with your user base and can improve your chances of getting email sign ups.

Signup Forms: Placing signup forms on your website can be another great way to bring in email sign ups. Consider placing a form on your homepage, blog posts, or as a pop up to encourage sign ups. Be sure to use a strong call-to-action that explains why someone would benefit by subscribing to your email list.

Social Media: Use social media to highlight the benefits and exclusive content your followers will receive signing up for your email list.

3. Create Email Content

With a list of email subscribers, you’ll want to begin crafting content to send out to your list. Begin by writing strong subject lines, preheader text, body content, and calls-to-action.

Subject Line:

Your subject line is the first thing a viewer will interact with, so it’s imperative that you make sure it is attention-catching and incentivizes a user to open your email. According to OptinMonster, 47% of email recipients say that they open an email based on the subject line, and 69% of people mark an email as spam based on the subject. Be sure not to neglect your preheading text either, it gives a reader more context as to what your email is actually going to cover.

Body Content:

Keep your email content engaging and to the point. Use a conversational tone, and focus on providing value to your readers. Break up the text with images, bullet points, and subheadings to make it easier to digest.

Call-to-Action (CTA):

Every email should include a clear call-to-action that tells your readers what you want them to do next. Whether it’s visiting your website, making a purchase, clicking a link, or downloading a resource, be sure that your CTA stands out clearly.

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4. Personalize & Segment

If you’re looking to improve your email marketing efforts, segmenting your email lists may be a useful tool. According to HubSpot’s 2023 State of Marketing Report, segmented emails drive 30% more opens and 50% more clickthroughs than unsegmented emails.

5. Automate Your Email Marketing

Automating your emails can save you time, and ensure that you are sending out emails at the best possible times. Set up automated emailing for welcome emails, cart abandonment, post-purchase follow-ups, and more.

6. Analyze & Optimize Your Email Campaigns

Key Metrics:

Tracking metrics like open rates, click-through rates, conversion rates, and unsubscribes can help you get a better understanding of what’s working, and what isn’t. These metrics provide valuable insights into how each campaign performs and where you can improve.

A/B Testing:

A/B testing is sending two variations of an email to segments of your list in order to see which variation performs better. Consider testing different subject lines, content, layouts, and CTAs to get a better understanding of what works, what doesn’t, and where you can improve.

Continuous Improvement:

Use the data that you collect from your campaigns to understand your audience and A/B test to continuously refine and improve your email marketing efforts. Always experiment with new ideas and techniques.

7. Compliance & Best Practices

You’ll want to make sure that your email marketing complies with regulations like CAN-SPAM and GDPR. Be sure that you have consent from subscribers, provide an easy way to unsubscribe, and are transparent about how you are using their data.

Best Practices:

Consistent Sending Schedule: Stick to a regular schedule so your audience stays engaged, and can expect when to hear from you.

Mobile Optimization: Make sure that your emails look attractive on mobile devices. Large portions of emails are opened on smartphones or tablets, so you’ll want to ensure that they are readable on smaller devices.

Testing: Test your emails across different devices and email clients to make sure they are displaying correctly.

Frequently Asked Questions (FAQs)

What is the Best Time to Send Marketing Emails?

The best time to send emails can vary based on your audience. Use A/B testing and AI tools to determine the optimal send times for your campaigns.

How Can I Improve Email Open Rates?

Improve your email open rates by crafting compelling subject lines, personalizing your emails, and ensuring your emails provide value to your subscribers.

What is Email Segmentation?

Email segmentation is the practice of dividing your email list into smaller groups based on specific criteria such as demographics, behavior, or preferences. This allows you to send more targeted and relevant emails.