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8 Powerful Hacks To Find Profitable Sub-Niches In Any Market

Are you struggling to find a profitable niche to make money online? Don’t worry, Nichehacks is here to help! In this article, we reveal the secret to finding sub-niches within larger markets that will give you a better chance of success. Whether you’re a beginner or an experienced marketer, our 8 powerful hacks will show you how to find profitable subniches in any market. Get ready to discover how to narrow down your focus and tap into the endless traffic sources and customers willing to spend in profitable sub-niches.

Finding a profitable sub-niche can be difficult. With so many different options out there, it can be hard to find a niche that you really think will make you money. All the best profitable niches are oversaturated and have too much competition. There’s no way you could make money online, right?

Nichehacks is here to tell you that you
can make money online. Most of the profitable niches already have a lot of people and businesses marketing them, but seeing signs of competition is NOT a bad thing. It shows that this niche is within a healthy market and that there is demand for that specific topic. With lots of demand, products will sell (usually through affiliate marketing.) Endless traffic sources and lots of customers willing to spend means you have the chance to make money online.

It simply means that there is money to be made online, and usually enough money for everyone to get a piece of the pie. Including you! But how do you compete in an oversaturated market?

Narrow down to a smaller sub-niche. There, you will still find demand, but less competition. Smaller sub-niches within larger markets still have ample demand. Finding sub-niches is easy. We’ll outline how to in 8 Powerful Hacks to Find Profitable Sub-Niches In Any Market.

What Exactly is a Sub Niche?

Before we dive into hacks that will help you to find profitable sub-niches in any market, it is important to understand what a sub-niche is, exactly. A sub-niche is simply a smaller segment of the market. For example, weight loss is a big, general market, rather than a niche. Weight loss for women is more niche, but it is still quite broad. Weight loss for women who have recently given birth is a sub-niche. It’s specific, focused, and caters to a very particular subsection of the wider weight loss market. More examples include:

  • Dating > Dating for Men > Dating for Men Over 50 > Dating for Men Over 50 Who Want to Date Younger Women
  • Pet Care > Dog Care > French Bulldog Care > Breeding French Bulldogs
  • Urban Farming > Growing Your Own Food > Beekeeping > Beekeeping in the City
  • Making Money > Online Marketing > Traffic > SEO > SEO for eCommerce Sites

You will always have much more of a chance of success if you narrow it down into a sub-niche of a popular wider market. If you try to appeal to everyone and anyone in the wider market when there is already a LOT of competition, usually from established and larger brands, you will struggle to find success. Always strive to go more niche using these 8 easy tricks…

01: Simple Google Searches Reveal Sub-Niches You May Have Missed

For this example, we will continue with “weight loss for women.” To begin, visit Google and enter “weight loss for women.” Google will instantly suggest some sub-niches for you, as seen below.

  • Weight loss for women over 40
  • Weight loss for women over 50
  • Weight loss for women over 60

Then hit enter and go to your search results. Scroll right to the bottom of the page, and you’ll see a section that says “Related searches.”

8 possible sub niches using a basic Google search:

  • Weight loss for women over 40
  • Weight loss for women over 50
  • Weight loss for women over 60
  • Fastest way to lose weight for women
  • Extreme weight loss methods
  • How to lose weight in 7 days
  • Best weight loss for women
  • Weight loss tips

You can take this one step further and use UberSuggest, which scrapes the Google Suggest feature based on your keyword and gives you everything people have searched for. Potentially hundreds of sub niches can be revealed using this tool. If you need further demonstration on finding keywords, you can refer to this post on Finding 100 Keywords in 26 Minutes.

Additional Tips: Change up your wording and get creative with what you say. Sometimes people aren’t searching exactly for “weight loss for women,” but instead are looking for healthy foods to lose weight. Also, Google isn’t the only search engine, you can apply this method to Bing as well.

02: Wikipedia as a Tool to Find Sub-Niche Ideas You’ve Been Missing

Wikipedia is a great resource for discovering profitable niches and sub niches within large markets that you may not have otherwise thought of. To start, visit Wikipedia and enter your niche into the search bar. Wikipedia will return what it thinks are relevant results.

Let’s use our beekeeping example. Look at the different niches Wikipedia revealed while searching simply for “beekeeping.”

  • Urban beekeeping
  • Beekeeping in Ireland
  • Beekeeping in India
  • Feeder Beekeeping
  • Checkerboarding (Beekeeping Technique)
  • Beekeeping in the US
  • Beekeeping in the UK
  • Honey Beekeeping

Another helpful tool on Wikipedia is their Table of Contents feature. This can reveal more sub niches that you may not have otherwise considered. Again, you can take it one step further by clicking on some of the results for more information. For example, click on the main “Beekeeping” result, and the first sentence will tell us that beekeeping is also known as “Apiculture,” which can be used as a whole new search term to find sub niches that will make you profit on your niche website.

The following are sub niches that were revealed through the Table of Contents feature:

  • Hive designs
  • Horizontal Hives
  • Vertical Stackable Hives
  • Protective Clothing
  • Bee Smokers
  • Hive Tools
  • Natural Beekeeping
  • Urban and Backyard Beekeeping
  • Indoor Beekeeping

Think about all the other sub niches you can find on Wikipedia just by looking at the pages of the various sub niches we’ve just found.

03: Use Amazon to Mine Buyer Niches that You May Be Overlooking

If you’re looking for sub niches, Amazon is a great place to get ideas and find potential profitable sub niches. To find them, you will want to enter your niche or product of choice into the Amazon search bar. Similarly to Google, Amazon will suggest products to you.

Let’s use lawn mowers as an example, and utilize Amazon’s search feature to suggest sub niches. Looking just at the suggestions, we find:

  • Gas Powered Lawn Mowers
  • Self Propelled Lawn Mowers
  • Electric Lawn Mowers
  • Lawn Mower Batteries

If we actually hit the search button, we will have even more information. Look at the “Department” section on the left-hand side of the page. This will show you sub features.

The Department section lists the following subcategories:

  • Riding Lawn Mowers
  • Robotic Lawn Mowers
  • Tow-Behind Lawn Mowers
  • Walk-Behind Lawn Mowers

If you click on any of these sub categories, more will be revealed and you can narrow down to your niche.

04: Get a Sneak Peek Using Amazon Book Look Inside Feature

Amazon has another feature that can be very useful when researching sub niches. The book section is a great place to get ideas for narrowing down your niche to a sub niche in an oversaturated market. To begin, head over to the book section and enter your niche into the search box. A range of books on your niche topic will be revealed. Then, you can use the “Look Inside” feature to see the table of contents, which can reveal different sub-niches on your specific topic. For this example, we searched for internet marketing and found a book called “Digital Minds.” The contents chapter revealed the following sub niches:

  • Content Marketing
  • PPC
  • Landing Page Optimization
  • Display Advertising
  • SEO
  • Social Media
  • Video Marketing

05: Use Bad PLR to Find High-Quality Sub Niches

Private Label Rights (PLR) content has a reputation for being junk, and rightly so. Most of it is badly written and not fit for sale. However, it’s not all bad, and even bad PLR has its uses for finding profitable sub-niches. Go to any PLR store, I used PLRProducts, as an example. Under “Personal Niches,” I chose “Health & Beauty.” Now, I can see article and eBook topics that pertain to my niche. A lot of these are sub-niches.

The following sub-niches were revealed by looking through the topic:

  • Hatha Yoga
  • Mediterranean Diet
  • Green Smoothies
  • Raw Foods
  • Nutrition in Pregnancy
  • Childhood Nutrition
  • Intermittent Fasting
  • Anti-Aging
  • Ketogenic Diet
  • Long Distance Running

The list goes on and on. You can repeat this process throughout the categories and find specialized topics (sub niches) that are specific to your overall niche.

06: Explore Your Favorite Blogs & Then Steal Their Ideas

Another great way to find sub-niches is through the use of blogs. To do this, search for blogs within your overarching niche. You can find them using Google by simply searching “[Your Niche] + Blog.”

Or, you can even search “Top [Niche] Blogs” and you’ll find a list of the best blogs on the topic, usually, as you can see below.

There are hundreds of thousands of blogs on the internet. Look at which categories the blog is split up into, many of these categories will be sub-niches that you can utilize to make profit on your niche site.

07: Profit from Forum Sub Sections That You Visit

Nearly all niches have forums, and they can be an easy way to find smaller niches within a niche. Go to any major forum on the topic that you’re interested in, and simply look at the different sections that the forum has. For an example, I searched “Guitar Forum” into Google, and found “Ultimate Guitar.” The forum has plenty of subcategories, which can be options for potential sub-niches. 

Look at all the subsections that we found just by looking at the forum:

  • Electric Guitar
  • Bass Guitar
  • Ukulele
  • Guitar Gear & Accessories
  • Drums
  • Lyrics & Poetry
  • Recording

08: Find Profitable Digital Product Niches on ClickBank Easily

The Clickbank Marketplace is packed with digital products in almost every niche imaginable. This is an amazing resource for finding sub niches. To do this, go to Clickbank, click “affiliate marketplace,” and pick the one that appeals most to your target audience or where your niche belongs. Clickbank offers wide-ranging categories, choose the category that is the most relevant to you, and from there you can narrow into subcategories which can be used as your sub niche.


Utilizing these 8 strategies either individually or in tandem can effortlessly unveil a multitude of lucrative sub-niches for you. Many of these may remain undiscovered, especially if you lack expertise in your chosen niche. Alternatively, you can select one of the sub-niches unveiled in this post and proactively engage with it.

By defining your own sub-niche, you position yourself apart from the crowd that tends to build online ventures around vague, broad, and saturated markets. Delving deep and being exceptionally specific empowers you to establish authority in your domain, becoming the go-to resource in comparison to sites offering generic information for a wide audience.

Implement these 8 hacks with precision, and observe how you outshine your competitors. Take it a step further by exploring our report on identifying your perfect niche in 7 straightforward steps. Share your favorite among these 8 hacks in the comments below, and let’s continue the conversation.