Ride Into This $5.7 Billion Dollar Niche That Has Millions Of Humans Dressing Up Their Horses

Filed in Niche Market Ideas by on April 17, 2017 30 Comments

Equestrian of the Apocalypse,War

Are you willing to ride?

If you are, then you'll be taking part in this huge $5.7 billion dollar niche that has millions of people buying accessories for their horses.

The equestrianism niche is huge and is expected to grow even more as more and more people are getting involved in this sport.

We'll be dissecting this multi-billion dollar niche apart and show you where and how the money can be made, what solutions are readily available and where you can find your audience.

You'll discover what the most popular content is, who the most influential people are, the most popular social media hubs, blogs and forums.

All of the reports that we create are thoroughly researched and designed to give you a head start in making a profit from the niche.

We try and choose niches that have a wide range of different business models available but the vast majority would make perfect blog / authority sites monetized by affiliate marketing.

And remember, there are many ways to tackle this niche so you don't need to worry about it being "too crowded".

Remember you need to dig into a unique angle and/or sub-niche.

Luckily for you, in this report we're going to jump into the Equestrianism niche and show you where and how the money can be made.


To discover 200+ profitable niche markets click the image below now...


Market Size & Worth

  • The North American market for equestrian tack, saddles, specialized apparel, grooming and healthcare products, horse clothing, equestrian-related media and other horse supplies is estimated by the American Horse Council at $7.6 billion for 2004
  • the total industry sales for the markets we target were $5.7 billion.
  • The economic value of the equestrian sector stands at £4.3 billion of consumer spending across a wide range of goods and services each year.
  • This has increased from £3.8 billion in 2011.



  • 27,000,000 people over the age of 12 ride a horse at least once a year
  • 14,580,000 people over the age of 12 ride a horse on a regular basis
  • 2,200,000 people own horses in the United States
  • 88,000,000 people attend horse-related events
  • The average annual income of an individual who subscribes to an English style equestrian magazine is $105,000
  • The average home value is $594,000
  • 22% own a second home
  • 43% travel on an airplane more than 16 times a year
  • 78% are members of a frequent flyer program
  • 97% own one or more credit cards
  • 55% of their automobiles were purchased last year
  • They own three vehicles; 53% own a pick-up truck
  • 94% own a pet besides a horse or pony
  • The average age is 39
  • 85% are women
  • 63% are married
  • 80% of equestrians have a minimum of a four-year college degree



Niche Demand 


KeywordAvg Monthly Searches
Equestrian Olympics3,000
Equestrian Olympics3,000
Equestrianism 1,500
Equestrian Sport1,200


The table above shows the monthly searches on Google for this niche.

Combined they add up to over 1,231,000 searches a month and that's not including the thousands of long tail keywords that we haven't covered.

This is a huge niche with a lot of demand.


Common Searches




Equestrianism definition
Equestrianism pronunciation
Equestrianism is not a sport
Equestrianism crossword clue
Equestrianism synonym
Equestrianism in French








So you think equestrianism is easy
Equestrianism its quite a unique sport
Equestrianism horse riding
History of equestrianism
Rolex and equestrianism




Equestrianism is a sport
Equestrianism history




Equestrianism is a sport
Equestrianism is easy
Equestrianism highlights
Equestrianism six rules to success






As you can see people are searching for everything from equestrianism to equestrianism history in the niche.

This shows just how passionate audiences are about the niche.


Niche Growth & Monthly Searches



The equestrianism niche is rising in popularity.

Although it is not as popular as it once was, this niche is predicted to rise more in the coming years.

The fact it is stable means that it is evergreen and will be big business for many years.

Niches like this are great for many reasons including the fact that all the research on the niches has already been done and it’s available for you, there are endless products on sale, the customers are easy to find, and there are endless sources to find traffic.


Sub-Niches To Explore

  • Equestrianism definition
  • Types of equestrian sports
  • Equestrian olympics
  • Equestrian dressage
  • Equestrian pronunciation
  • Equestrian meaning


May Also Be Interested:

  • Rodeo
  • Cowboy polo
  • Cowboy mounted shooting
  • Trail
  • O-Mok-See



Most Popular Content

Use the ideas here to create similar content for your site.


Most Popular ContentShares
Equestrianism brings gender equality to the Olympics | Coffee House1,200
Equestrian quits Olympics to save her horse: 'In order to protect him, I gave up'40,000
Equestrian star abruptly leaves Rio Olympics—to save her horse42,000
Rio 2016: Dutch Olympic equestrianstar Adelinde Cornelissen pulls out of dressage after horse Parzival is taken ill192,700
TV Schedule forEquestrian at the 2016 Olympics55,800
Equestrian quits Olympics to save her horse: 'In order to protect him, I gave up'43,700


As you can see people are excited and motivated to share content such as articles in this niche.


Domain Name Ideas


Domain Name


Influential People In The Niche


NameTwitter HandleFollowers
#EquineHour @equinehour21,500
Horse & Hound @horseandhound109,300
Fox-Pitt Eventing @foxpitteventing58,000
Chronicle o/t Horse @chronofhorse37,000


These are the 4 most influential people in the market niche on equestrianism.

Network with them, Highlight or feature them in your content. Interview them. Use them to do research.

These people are NOT your enemy, but instead potential partners who can send you traffic and work with you.


Affiliate Products:

In this niche people are buying mostly books.


Products on Amazon:

Amazon has over 1,666 products listed, ranging from just a few dollars.



Best Selling Products On Amazon:


Product Avg/PriceReviewsRating
Love Horses Bracelet- Equestrianism Horseback Rider Riding Racing$7.99323.7
Porlock Vale Riding School 1946-1961: The Home of British Equestrianism$22.9915.0
Common Sense Horsemanship: A Safe And Simple Approach To Riding Horses$2.99214.9
Race Girl ( The Go Girls Chronicles Book 3 )$4.99124.1
Cobs Can! Workbook: Progressive Training Exercises for Rideability, Suppleness and Collection$21.9915.0


There will always be newer and better products which mean’s buying the latest products that will generate sales as well as repeat sales for you.



There are the products related to the topic on CB. Incorporate these items from Clickbank to maximize profits.


Product Average SaleGravityCommission
Online Horse/ Pony Courses - Government Approved Equine & Equestrian
Introduction To Horseback Riding.$16.520.3350.0%
The Magic Of Manifestation - Greatest Earner Ever! (view mobile)$19.700.8460.0%


Other Affiliate Programs & Offers

These are independently run affiliate programs.


No Meat Athlete50%
Vega Affiliate Program8%
Food n Sport




Product AuthorAvg/PriceRatingReviews
Cobs Can! Workbook: Progressive Training Exercises for Rideability, Suppleness and CollectionOmar Rabia$21.995.01
Common Sense Horsemanship: A Safe And Simple Approach To Riding HorsesShelly Ingram$2.994.921
Race Girl ( The Go Girls Chronicles Book 3 )Leigh Hutton$4.994.112
Flying ChangesCaroline Akrill$4.453.412
Gender and Equestrian Sport: Riding Around the WorldMiriam Adelman & Jorge Knijnik$122.554.01
Show Time: A Sequel to Stake Night Susan Archer$0.995.01


Google play books


Book Title AuthorPrice
Crossing the Line ( The Rosewoods, #10 )
Katrina Abbott$3.60
Home for Christmas: Super SpecialJessica Burkhart$6.00
JealousyJessica Burkhart$6.00
ComebackJessica Burkhart$6.00


Google play apps


Equestrian Sport WallpapersFREE
Equestrian Sport Live WPFREE
US EquestrianFREE
Equestrian Sport Jigsaw PuzzleFREE


Itunes Apps


AppCategoryStar RatingReview
Adventure Horse Run Simulator Hunting and RidingGames
Horse Riding Tracker for Equestrian Sports or Individual Ride Sports


Blogs, Forums And Social Media:

Use these forums, blogs and social media groups to get content ideas, network, drive traffic and inspiration.

Google blog search shows almost 3,930,000  pages and posts indexed about equestrianism, so there’s no shortage of content ideas and bloggers to network with.


Top Equestrianism Blogs:


BlogSocial MediaEmail List
Writing of ridingYesYes
Equestrian coach blogYesYes
The horse rider blogYesYes
Equestrian stylistYesYes


Use these blogs for content ideas, networking opportunities, guest posting, traffic and more.


Equestrianism Forums:


ForumMembers Posts
Chron of horse77,6016,195,460
Horse hero7899,002
Horse forum2,980294,912


These are some of the top forums catering to equestrianism niche.

The membership numbers clearly show how simple it can be for you to discover and help solve issues for your audience and traffic to your site can start pouring in.


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Social Media


Facebook has tens of thousands of people interested in stress management niche. It’s a great place to network, advertise, get traffic, and meet others in the niche and more.


Facebook Popular Pages


Page# of Likes
Dubai Polo & Equestrian Club16,672
Cross-country equestrianism2,350
Equestrian Jobs3,189


Facebook Most Popular Groups


Arsan Non-Profit Equestrianism For Therapeutic Riding1,741
Equestrianism Scotland2,486
Mature Equestrianism363


Most Popular YouTube Channels


Channel NameVideo #Number of Subscribers
Grace Barnett10223,392
US Equestrian6,64030,629
Equestrian Life40017,886


Popular Reddit Groups




Scoop It Groups


Equestrian Events3,600
Equestrian Supplies1,000
Equestrian Olympics 201214,600


Pinterest Pinners


Equestrian Stylist2,067
Horze Equestrian Equestrian1,140
Greenhawk Equestrian Sport3,232
Style My Ride3,000




Podcast namePresenterStar RatingReviews
Equestrian Tunes, Vol.1Pinkamena666283
Episodes- Equestrian Legends Radio ShowHorse Radio Network2
Horse Show Jumping: Show Jumping TV for Wired EquestriansHorse Girl TV83




6 Issues/monthly
Young Rider$14.99 6 Issues/ bi- monthly
Practical Horseman$9.97
6 Issues/monthly


Websites Sold On Flippa.com

Seeing websites that have already sold in the niche shows a profitable and in demand niche.

It's also a great idea to get a look at what successful site owners have done and emulate them.


URLSold For


Why Are People In This Niche

  • People enjoy the fun of riding horses outdoors and interact with nature
  • It develops ones sense of body awareness.
  • Riding regularly helps riders become more fit and more athletic.
  • It can develop and improve our sense of balance.
  • It gives the opportunity to go to other places you wouldn’t go otherwise.
  • Horse riding lets us meet people you would never have met.
  • Equestrianism relieves stress and relaxes us.
  • Others are inspired to improve in this sport to become more competitive.
  • Some improve to go to the next level in this sport


Most Common Topics And Questions

These questions / topics are problems that need solving. Solve them in your content and through your product recommendations and you'll have a happy audience ready to spend money.

Amazon, Clickbank and other networks have products which cater to these problems.

  1. Riding Training & Competing
  2. Horse Healthy Survey
  3. Saddle Fitting
  4. Brushing boots for flatwork – What’s new?
  5. Has anyone used a flexineb?
  6. What conditions cause excessive drinking in horses?
  7. Saddles – Thoughts Needed!
  8. Rear facing horse travel
  9. Human training…what do you do to stay fit for riding?
  10. Equestrian Activity Tracker



Who's Advertising In The Niche

Advertising is a strong sign of a profitable niche. People don’t spend money on ads if they can’t profit from it.


These are the major advertisers on Google.com:




Blog Topic Ideas

These are some proven blog topic ideas that would work well in this niche:

  1. How Can I Explain Equestrianism
  2. 20 Myths About Equestrianism
  3. 10 Quick Tips About Equestrianism
  4. What Will Equestrianism Be Like In 100 Years?
  5. 15 Best Blogs To Follow About Equestrianism
  6. The Ultimate Cheat Sheet On Equestrianism
  7. Why We Love Equestrianism (And You Should, Too!)
  8. 10 Signs You Should Invest Equestrianism
  9.  4 Reasons To Try Equestrianism

For more ideas check out the following resources:

  • http://ideas.contentforest.com/
  • http://www.hubspot.com/blog-topic-generator


Reasons To Get Involved In The Niche

  • Equestrianism is a stable market and is highly profitable.
  • It's worth $7.6 billion dollars a year and is growing annually so now is the perfect time to get involved.
  • Over 1,231,000 people are searching for just the most obvious keywords every month – showing huge online demand.
  • The target audience male and female tend to have disposable income to spend – you can benefit from that spending.
  • Between the social media hubs and forums there's around 94,697 members meaning a huge pool of engaged traffic to tap into.
  • There's an endless array of content ideas in the niche including popular ones like 7 Easy Equestrianism Tips! And The Worst Advice We’ve Ever Heard About Equestrianism – create similar content but better and it's almost guaranteed to go viral.
  • People are passionate about this topic and ready to spend money, you can see they already buy mostly books about the niche– it may as well be spent with you.
  • There are endless problems like "Has anyone used a flexineb?" and every problem as a product available which solves it – sell these as an affiliate
  • There's plenty of good domain names available including equestrianism.biz and equestrian.biz – pick one and get started.
  • paralympic is advertising in this niche showing it must be profitable, people don't spend money on ads if they can't profit from them – get involved.


How To 'Hack' Your Way Into The Niche

You can have an up-to-date and relevant authority site on equestrianism.

This niche has got it all – an obsessive audience with money to spend lots of products on sale, tons of social media sites, loads of blogs and forums with an easy to reach target audience.

You drive traffic from blog commenting, guest posting, forum marketing, interacting on social media with influencers.

You get your content ideas from seeing what's popular on other equestrianism blogs and related blogs and simply write something bigger and better, bolder and stronger.  Make the other ones pale in comparison.

Your profits can grow in no time thanks to the passionate audience in this exciting niche market.

By networking with others in the niche, sharing their content and linking to them, your website will grow. Just watch as they return the favor.

And don't forget to build your email list so you can continue to build your relationship with your audience, drive traffic back to your newest content, and promote to your audience


What You'll Need To Get Started:

A reliable web-host from the likes of WP-Engine

A brandable domain from NameCheap

A premium theme from Studiopress

Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)

An auto-responder to build your email list and contact your customers – Aweber is just $1

The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.


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Comments (30)

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  1. Miki Vicioso says:

    That is a really good niche indeed. Good job! I might do some intensive re-search to see what we can do with it.

  2. If only I wasn't afraid of horses...

    • NicheHacks says:

      Not the biggest fan of them myself Aikoi. Wouldn't want to ride one tbh. I rode an elephant before that was fun.

  3. Shalu Sharma says:

    Sounds like a good niche to break into. Never heard of this thing before but certainly worth it. Great find. The offer is good, seems to have everything you need to set up a website.

  4. Jochgem says:

    Ha ha fantastic! Thanks Stuart!

  5. In short word Keep the Good Work Going.

  6. Patrick says:

    Hi Stuart,
    Nothing to add on this. I always look forward to your niche hack reports and they never disappoint. Only my hesitation to start a niche website is holding me down since I feel that with your blog I have everything I would ever need to start a successful niche site.

  7. Hi Stuart,

    Neat dude! Prospering niche for sure, and you have talent in IDing these now quiet, high potential niches.

    Thanks for sharing 🙂

  8. Jamez Emetu says:

    hi, Stuart,
    this is an awesome find and wow! any body would be flat out insane not to utilize this high quality done for you research. nice work

  9. Sam says:

    Great niche, I think. Based on what you've provided anyway.

    I have to be a little skeptical of how many other people will be starting this niche with your pre-packaged content (e-books, blog headers/footers, etc.) and what duplicate content will be floating around out there.

    Are the packages you sell and up-sell unique to each buyer? Or are selling one version of the sam content to as many visitors that will convert from you blog post?

    Thanks for all of the great information. You are providing a great resource helping others break into the online niche world.


    • NicheHacks says:

      Hi Sam, the pre-packed content is not mines. Just something I found online that might be useful. It's not going to be unique to each buyer though I'm 100% sure of that.

      Honestly I doubt many people will take action based on the information here. At least not real action. 99% of people never do IME.

      The niche is wide open for the smart people who do.

  10. Sam says:

    Wow. These comments make it through?

  11. NicheHacks says:

    Thanks for being part of the community.

  12. Precious says:

    I definitely will be looking into this. Thanks Stuart.

  13. Jack says:

    Hi, Did you have any more in detail "hack" for this equestrian niche, such as your yoga "hack" which was very detailed?

  14. scott says:


    So if Equestrian is $40 billion a year niche IN JUST AMERICA ALONE. how much is it world wide? and how do you know your figures are correct?

    Lastly are ALL your numbers just from the American market? I thought it was worldwide.


    • NicheHacks says:

      Hey Scott, it was a while ago I wrote that article so I don't remember if they are all American or Worldwide figures, sorry.

      I don't know 100% they are correct but from the research I did at the time those were the figures I found. Feel free to research further and report back for us if you find anything more recent.

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