Forget Shaving And Discover This Hairy 21 Billion Dollar Niche Market

Filed in Niche Market Ideas by on January 31, 2016

"Our character tells the world you're a real man, your beard is merely the exclamation point" - Anonymous

We can agree on one thing, a hairy face can make a world of a difference on a man's appearance.

In fact, some men pay thousands just to get a bit of hair on their chins.

If you haven't figured out what we're 'hacking' today, it's the Beard Care niche market.

It's a 21 billion dollar niche market that has millions of men spending on products, books, services, and all kinds of things to get that 'healthy beard look'.

As a marketer, you'll be have this opportunity to position yourself as an authority in this niche, possibly host other experts, interview knowledgeable beard know-it-all's and take a piece of the gigantic pie of profit.

This niche is very profitable, full of information to sell, share and influencers to connect with so you can 'steal' your traffic from. (Check out these other profitable niche markets)

As usual, we'll reveal how much money is being spent, reasons why it's profitable, what products are being sold the most so you can get an idea of what you can do for your potential audience.

You'll discover what the most popular content is, identify the most influential people, the most popular social media spots, blogs and forums.

All of the reports that we create are thoroughly researched and designed to give you a head start in making a profit from the niche.

We try and choose niches that have a wide range of different business models available but the vast majority would make perfect blog / authority sites monetized by affiliate marketing.

 

 

Market Size:

  • In 2016, the global male grooming market is estimated to be worth about USD 21.4 billion.
  • During 2014 and 2015 global male grooming market was $19.3billion and $20.3billion respectively.
  • Number of beard transplants performed has risen from being just 1.5 per cent of all hair restoration procedures undertaken internationally in 2012 to 3.7 per cent in 2014.
  • Men surveyed by The New York Times said they spent up to £14,500 on beard transplants to achieve a fully groomed look.
  • Other men reportedly spent £2,600 and £6,600 on transplants at surgeries across the US.

 

 Demographics:

  • 17 percent of all men have facial hair today.
  • 35 percent of young men ages 18 to 24 have beards.
  • Research from Mintel shows 38% of men in US had a facial or body treatment.
  • 38% of men who had a facial or body treatment goes down as men gets older.
  • One in five men aged between 16 and 24 regularly update their looks, with 18% saying they spend a lot of time on their appearance, according to Mintel.
  • Of the 1,000 British men surveyed by Debenhams, those aged between 20-29 spent on average £35 per month on grooming products.

 

Source: Experian , Emarketer, Marketmagazine, Dailymail

 

Niche Demand 

 

KeywordAvg Monthly Searches
Beard Care21,400
Beard Grooming12,790
Beard Trim61,990
Beards Products20,630
Beard Tips10,010
Beard Uk7,690
Best Trimmer32,000
Beard Kits3,010
Trimmer Review6,930
Beard Shaving11,170

 

The table above shows the monthly searches on Google for this niche.

Combined they add up to a over 187,620 searches a month and that's not including the thousands of long tail keywords that we haven't covered.

This is a huge niche with a lot of demand.

 

(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]

 

Common Searches

 

Google.com
Beard Care
Beard Care Kit
Beard Care Products
Beard Care Tips
Beard Care Walmart

 

Amazon.com
Beard Trimmer
Beard Oil
Beard Balm
Beard Comb
Beard Brush

 

Yahoo.com
Beard Care Products
Badas Beard Care
Best Beard Care Products
Beard Care Kit
Beard Care Tips

 

Bing
Tips For Beard
YouTube Beard Care
Trial Badas Beard Care

 

YouTube
Beard Care
Beard Care Tips
Beard Care For Black Men
Beard Care Products
Beard Cartoon

 

As you can see people are searching for everything from Beard Care tips to Beard Care Products in the niche.

This shows just how passionate this audience are about the niche.

 

Niche Growth & Monthly Searches

 

 

Look at the trend in interest in the Beard Care. It has recently hit a peak but it is predicted to grow for years to come.

This niche has been gaining more popularity and is potentially big business and timeless. This trend will continue for years to come so get involved as all the market research has been done for you.

 

Sub-Niches To Explore

  • Beard Care Kit
  • Beard Styles
  • Beard Conditioner
  • Bear Trimmer
  • Beard Celebrities
  • Facial Hair

 

 

May also be interested:

  • Skin Care
  • Shaving Creams
  • Shaving Razors
  • Hair Shampoo
  • Men’s Haircuts

 

Most Popular Content

 

Use the ideas here to create similar content for your site.

 

Most Popular Content Shares
29 Beard And Undercut Combinations That Will Awaken You Sexually41.1K
Baby-Faced Men Opt for Beard Transplants34.6K
Someone Keeps Accidentally Texting A Guy With An Awesome Beard And His Replies Are Hilarious10.6K
Men With Baby Faces Are Opting For Beard Transplants | The LAD Bible9.9K
Diego Costa shows off new beard as Chelsea prepare for Champions League clash with Porto7.1K

 

As you can see people excited and motivated to share content such as “29 Beard And Undercut Combinations That Will Awaken You Sexually” and “Diego Costa shows off new beard as Chelsea prepare for Champions League clash with Porto” in this niche.

 

Domain Name Ideas

 

Domain Name
redbeardcare.com
beardseniorcare.com
beardseniorgrooming.com
thebeardcare.com
beardeldercare.com
redbeardcare.net
beardseniorcare.net
redbeardcare.org
beardseniorcare.org
beard-care.net

 

Influential People In The Niche

 

NameTwitter HandleFollowers
Cirque du SoBae@brownandbella6,722
Kenny Mayne@Kenny_Mayne343K
DJ B-LORD@djblord38.2K
Ape to Gentleman@apetogentleman25.1K

 

These are the 4 most influential people in the market niche on Beard Care/Beard Grooming.

Network with them. Highlight or feature them in your content. Interview them. Use them to do research.

These people are NOT your enemy, but instead potential partners who can send you traffic and work with you.

 

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

 

Affiliate Products:

 

In this niche people are buying Beard Balms and Beard Brushes.

 

Products on Amazon:

 

Amazon has over 7,020 products listed, ranging from just $1 to $200 dollars.

 

 

Best Selling Products On Amazon:

 

ProductAvg/PriceReviewsRating
Honest Amish Beard Balm Leave-in Conditioner - All Natural -Vegan Friendly Organic Oils and Butters$10.572,2334.4
Billy Jealousy Beard Envy Kit$20.562334.0
Mountaineer Brand 100% Natural Complete Beard Care Kit -Beard Wash, Beard Oil, Beard Balm, Beard Brush$35.002494.4
Beard Pack$29.992434.4
#1 RATED Leven Rose Beard Oil and Leave-In Conditioner - Best Beard Oil Fragrance Free - 100% Pure Organic Natural$13.972,8564.5
EQLEF® Green sandalwood no static handmade comb,Pocket comb (beard)$9.793854.4
Kent Hand Made Beard and Moustache Comb (81T)$4.996354.5
Honest Amish Original Beard Wax - All Natural and Organic$10.776214.5
Professor Fuzzworthy's Beard Care Balm & Gloss Conditioner with Organic Leatherwood Beeswax and Essential Plant.$10.954904.5
Brush Strokes Firm Military Style Boar Bristle Brush$5.605614.0
Grave Before Shave Beard Balm$13.752414.5

 

There will always be newer and better products which means buying the latest and items that will generate sales as well as repeat sales for you.

 

Products Available On Other Platforms

 

Clickbank:

 

There are over 15 products related to the topic on CB. Incorporate these items from Clickbank to maximize profits.

 

ProductPriceCommissionGravity
The Handsome Factor: Men's Appearance Transformation Guide (view mobile)$31.8275.00%3.52
Grooming Secrets For MenN/A60.00%0.0
Become James Bond$21.2450.00%0.0

 

Most Clickbank products offer 50-75% commission meaning generous payouts.

 

Other Affiliate Programs & Offers

 

These are independently run affiliate programs.

 

RetailerCommissionCookie
Amishbeardcare15.00%Unknown
bossbeard25.00%Unknown
zeusbeard2%Unknown

 

Kindle

 

TitleAuthorPriceRatingReviews
The Ultimate Beard Care ManualJack Daytona and Zach Turner$3.953.06

 

Google Play Books

 

Book TitleAuthorPrice
Top skin care tipsdnvgoods$1.05
Natural Beauty SecretsKoolappz$1.41
Natural Anti-Aging SecretsKoolappz$8.28
Natural Herbal Remediesdnvgoods$3.14

 

Google Play Apps

 

App TitlePrice
Beardify - Grow a Beard$1.05
Beard Culture$2.02
BeardsFree

 

Blogs, Forums And Social Media 

Use these forums, blogs and social media groups to get content ideas, network, drive traffic and inspiration.

Google blog search shows almost 45,000,000 pages, so there's no shortage of content ideas and bloggers to network with.

 

Top Beard Care / Beard Grooming Blogs:

 

ForumMembersPosts
jefffsbeardboard21743725754
beardcommunityUnknownUnknown
sickbeard1275940566
thebritishbeardclub542Unknown

 

Use these blogs for content ideas, networking opportunities, guest posting, traffic and more.

 

Top Beard Care / Beard Grooming Forums:

 

BlogSocial MediaEmail List
growabeardnowYesYes
zeusbeardblogYesNo
mrincredibeardYesNo
monsterbeardcareYesYes

 

These are some of the top forums catering to Beard Care/Beard Grooming.

The membership numbers clearly show how simple it can be for you to discover and help solve issues for your audience and traffic to your site can start pouring in. (Check out these other profitable niche markets)

 

Social Media

Facebook has tens of 1000’s of people interested in Beard Care / Beard Grooming. It's a great place to network, advertise, get traffic, meet others in the Beard Care / Beard Grooming and more.

 

Facebook Most Popular Pages

 

Page# of Likes
Badass Beard Care139,215
Beard Care Club1,392
Beard Care Products2,719
Scoop Deluxe Beard Care2,579

 

Facebook Most Popular Groups

 

GroupMembers
The Beard Care Trading Post3,587
Beard Club1,163
Carolina Beardgang™9,467

 

Most Popular YouTube Channels

 

ChannelVideo #Subscribers
Super Beard Bros544113,974
Flamesword414147,600
The Beard Baron3899,511
Beardbrand14966,315

 

Popular Reddit Groups

 

GroupMembers
Beards104,593
BeardChat667
beardadvice890

 

Pinterest Pinners

 

PinnerFollowers
The Beard17.7K
Bearded Gentlemen Music1K
Bros With Beards Clothing Co6.2K

 

Websites Sold On Flippa.com

Seeing websites that have already sold in the niche show a profitable and in demand niche.

It's also a great idea to get a look at what successful site owners have done and emulate them.

 

SiteSold For
beardculture.com$1,250
groomyourbeard.com$2,500
magnificentbeards.com$500

 

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

 

Why Are People In This Niche

  • Men grow a beard because they hate shaving and they like the way beards look.
  • Beards are nature's blanket as beard Keeps face warmer during winter.
  • Woman are more attracted to beards. During a scientific study conducted by the Official Journal of the Human Behavior and Evolution Society female participants in studies that have analyzed male facial hair have rated heavy stubble as the most attractive look.
  • Recent researches have shown that 95 per cent of UV rays from the sun are blocked by beards.
  • Protection against the sun, lowers chances of skin cancer and helps in keeping your skin youthful.
  • It makes a man more masculine and gives appearance of being healthier
  • A beard is guaranteed to give a man a blemish free skin by preventing razor rash, acne and ingrown hairs
  • In some religions beards are considered as a religious obligation
  • Beards give a distinctive look that’s the reason men like to grow them.
  • Completes the face. Looks good. Commands attention, too

 

Most Common Topics And Questions

These questions / topics are problems that need solving. Solve them in your content and through your product recommendations and you'll have a happy audience ready to spend money.

Amazon, Clickbank and other networks have products which cater to these problems.

  1. What can I do to make my beard grow thicker?
  2. Will shaving make my beard grow back thicker?
  3. What is the name of the beard style that covers only a small area below the lower lip?
  4. Is Beard Care a real thing?
  5. What is Beard Oil/Balm/Wax?
  6. Can Beard Oil stop my skin from being itchy?
  7. What color will my beard be?
  8. What color will my beard be?
  9. How will a beard change my romantic encounters?
  10. How will people perceive me with my beard?
  11. What is a beard mentor?

 

Who's Advertising In The Niche

Advertising is a strong sign of a profitable niche. People don't spend money on ads if they can't profit from it.

These are the 1 major advertiser on Google.com:

 

CompanySelling
burlymanbeardBeard Care Products

 

Blog Topic Ideas

These are some proven blog topic ideas that would work well in this niche:

  1. 8 Ways to Optimize Your Beard
  2. Beard Care: What Is It Really?
  3. The Truth Behind Some Beard Care Products
  4. Natural Beard Care the Organic Way
  5. Beard Care Tips That Should Not Be Ignored
  6. Secret Behind thick Beard
  7. Which Beard style suits my face?
  8. 10 myths about Beard Care
  9. Beard My friend or Foe
  10. Top 20 celebrities with beard
  11. Do Beard really make men more attractive?
  12. Top 10 reasons to go on date with beard men
  13. Top 20 reasons to have beard

For more ideas check out the following resources:

  • http://ideas.contentforest.com/
  • http://www.hubspot.com/blog-topic-generator

 

Reasons To Get Involved In This Niche

  • Beard Care is a growing market and is highly profitable.
  • It's worthy and rising market so now is the perfect time to get involved.
  • Over 187,620 people are searching for just the most obvious keywords every month – showing huge online demand.
  • The target audience, adult male of different ages tend to have disposable income to spend – you can benefit from that spending.
  • Between the social media hubs and forums there's around 1M members meaning a huge pool of engaged traffic to tap into.
  • There's an endless array of content ideas in the niche including popular ones like “29 Beard And Undercut Combinations That Will Awaken You Sexually” and “Diego Costa shows off new beard as Chelsea prepare for Champions League clash with Porto” – create similar content but better and it's almost guaranteed to go viral.
  • People are passionate about this topic and ready to spend money, you can see they already buy “Honest Amish Beard Balm Leave-in Conditioner - All Natural -Vegan Friendly Organic Oils and Butters” and “Beard Pack” – it may as well be spent with you.
  • There's endless problems from “What can I do to make my beard grow thicker?” to “Can Beard Oil stop my skin from being itchy?”and every problem as a product available which solves it – sell these as an affiliate
  • There's plenty of good domain names available including “redbeardcare.com” and “beard-care.net “– pick one and get started.
  • burlymanbeard is advertising in this niche showing it must be profitable, people don't spend money on ads if they can't profit from them – get involved.

 

(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]

 

How To 'Hack' Your Way Into The Niche

You can have an up-to-date and relevant authority site on Beard Care.

This niche has got it all – an obsessive audience with money to spend lots of products on sale, tons of social media sites, loads of blogs and forums with an easy to reach target audience.

You drive traffic from blog commenting, guest posting, forum marketing, interacting on social media with influencers.

You get your content ideas from seeing what's popular on other Beard Care/Bear Grooming blogs and related blogs and simply write something bigger and better, bolder and stronger. Make the other ones pale in comparison.

Your profits can grow in no time thanks to the passionate audience in this exciting niche market.

By networking with others in the niche, sharing their content and linking to them, your website will grow.  Just watch as they return the favor.

And don't forget to build your email list so you can continue to build your relationship with your audience, drive traffic back to your newest content, and promote to your audience

 

What You'll Need To Get Started:

  • A reliable web-host from the likes of WP-Engine (or Bluehost if you're on a budget)
  • Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)
  • An auto-responder to build your email list and contact your customers – Aweber is just $1
  • The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.
  • A set of 12+ free tools that'll blow up your email list and exponentially grow your site from SumoMe.

 

What You Can Use This Report For

There are no limits as to what you can use this niche report for, you'll find it useful whether you're looking to research new blog ideas, small product review sites, eCommerce, info-products or other business models.

HOWEVER most of the reports I create, including this one, make great topics for authority sites and blogs as I give you niches where there's a lot of money being spent AND huge demand, big online communities (forums, blogs, social media groups), lots of influential people to network with and a ton of good affiliate products to promote and more.

These niches make for great authority sites / blogs as they have multiple traffic sources, different ways to monetize, endless content ideas, easy to find traffic, scope for growth and more.

How you choose to use them is up to you but make sure you DO use them as simply researching will get you nowhere...taking action will!

 

If You've Missed Our Previous Niche Reports:

 

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Nader Qudimat
Forged by the iron and cold steel, Nader takes his knowledge and hulk smashes it into his bodybuilding blog, FitFrek.

He is Stuart's right hand man as a VA, and is dedicated to make a empire online and he's doing so while studying for his MBA.
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Comments (9)

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  1. Mayank says:

    Niche reports are always nice. Maybe I should open a new section in my websites naming niche reports and create my own niche reports

  2. Unyime says:

    Hi there.. First i want to appreciate the great work done by nichehack crew and to say that you guys are wonderful. i remember how i stumbled on this site but im glad i did.
    Im a Nigerian and i have been grooming my beard since when i left high school and its been quite a while now. During this time, it never occured to me that i can blog about it but after reading this article, i think its worth a try because i love my beard.
    Thanks for the powerful insight.
    I love nichehacks!

  3. Thanks for this information....seems i am going to tap into thsi niche.

  4. blair says:

    Hi there..May i ask which plugins do you use to control the social share action in every post?
    BTW this is an useful post...thanks a lot