Forget Shaving And Discover This Hairy 21 Billion Dollar Niche Market

"Our character tells the world you're a real man, your beard is merely the exclamation point" - Anonymous

We can agree on one thing, a hairy face can make a world of a difference on a man's appearance.

In fact, some men pay thousands just to get a bit of hair on their chins.

If you haven't figured out what we're 'hacking' today, it's the Beard Care niche market.

It's a 21 billion dollar niche market that has millions of men spending on products, books, services, and all kinds of things to get that 'healthy beard look'.

As a marketer, you'll be have this opportunity to position yourself as an authority in this niche, possibly host other experts, interview knowledgeable beard know-it-all's and take a piece of the gigantic pie of profit.

This niche is very profitable, full of information to sell, share and influencers to connect with so you can 'steal' your traffic from. (Check out these other profitable niche markets)

As usual, we'll reveal how much money is being spent, reasons why it's profitable, what products are being sold the most so you can get an idea of what you can do for your potential audience.

You'll discover what the most popular content is, identify the most influential people, the most popular social media spots, blogs and forums.

All of the reports that we create are thoroughly researched and designed to give you a head start in making a profit from the niche.

We try and choose niches that have a wide range of different business models available but the vast majority would make perfect blog / authority sites monetized by affiliate marketing.

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Market Size:

• In 2016, the global male grooming market is estimated to be worth about USD 21.4 billion.

• During 2014 and 2015 global male grooming market was $19.3billion and $20.3billion respectively.

• Number of beard transplants performed has risen from being just 1.5 per cent of all hair restoration procedures undertaken internationally in 2012 to 3.7 per cent in 2014.

• Men surveyed by The New York Times said they spent up to £14,500 on beard transplants to achieve a fully groomed look.

• Other men reportedly spent £2,600 and £6,600 on transplants at surgeries across the US.

 Demographics:

• 17 percent of all men have facial hair today.

• 35 percent of young men ages 18 to 24 have beards.

• Research from Mintel shows 38% of men in US had a facial or body treatment.

• 38% of men who had a facial or body treatment goes down as men gets older.

• One in five men aged between 16 and 24 regularly update their looks, with 18% saying they spend a lot of time on their appearance, according to Mintel.

• Of the 1,000 British men surveyed by Debenhams, those aged between 20-29 spent on average £35 per month on grooming products.

Source: Experian , Emarketer, Marketmagazine, Dailymail

Niche Demand 

The table above shows the monthly searches on Google for this niche.

Combined they add up to a over 187,620 searches a month and that's not including the thousands of long tail keywords that we haven't covered.

This is a huge niche with a lot of demand.

Common Searches

As you can see people are searching for everything from Beard Care tips to Beard Care Products in the niche.

This shows just how passionate this audience are about the niche.

Niche Growth & Monthly Searches

Look at the trend in interest in the Beard Care. It has recently hit a peak but it is predicted to grow for years to come.

This niche has been gaining more popularity and is potentially big business and timeless. This trend will continue for years to come so get involved as all the market research has been done for you.

Sub-Niches To Explore

• Beard Care Kit

• Beard Styles

• Beard Conditioner

• Bear Trimmer

• Beard Celebrities

• Facial Hair

May also be interested:

• Skin Care

• Shaving Creams

• Shaving Razors

• Hair Shampoo

• Men’s Haircuts

Most Popular Content

Use the ideas here to create similar content for your site.

As you can see people excited and motivated to share content such as “29 Beard And Undercut Combinations That Will Awaken You Sexually” and “Diego Costa shows off new beard as Chelsea prepare for Champions League clash with Porto” in this niche.

Domain Name Ideas

Influential People In The Niche

These are the 4 most influential people in the market niche on Beard Care/Beard Grooming.

Network with them. Highlight or feature them in your content. Interview them. Use them to do research.

These people are NOT your enemy, but instead potential partners who can send you traffic and work with you.

Affiliate Products:

In this niche people are buying Beard Balms and Beard Brushes.

Products on Amazon:

Amazon has over 7,020 products listed, ranging from just $1 to $200 dollars.

Best Selling Products On Amazon:

There will always be newer and better products which means buying the latest and items that will generate sales as well as repeat sales for you.

Products Available On Other Platforms

Clickbank:

There are over 15 products related to the topic on CB. Incorporate these items from Clickbank to maximize profits.

Most Clickbank products offer 50-75% commission meaning generous payouts.

Other Affiliate Programs & Offers

These are independently run affiliate programs.

Kindle

Google Play Books

Google Play Apps

Blogs, Forums And Social Media 

Use these forums, blogs and social media groups to get content ideas, network, drive traffic and inspiration.

Google blog search shows almost 45,000,000 pages, so there's no shortage of content ideas and bloggers to network with.

Top Beard Care / Beard Grooming Blogs:

Use these blogs for content ideas, networking opportunities, guest posting, traffic and more.

Top Beard Care / Beard Grooming Forums:

These are some of the top forums catering to Beard Care/Beard Grooming.

The membership numbers clearly show how simple it can be for you to discover and help solve issues for your audience and traffic to your site can start pouring in. (Check out these other profitable niche markets)

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Social Media

Facebook has tens of 1000’s of people interested in Beard Care / Beard Grooming. It's a great place to network, advertise, get traffic, meet others in the Beard Care / Beard Grooming and more.

Facebook Most Popular Pages

Facebook Most Popular Groups

Most Popular YouTube Channels

Popular Reddit Groups

Pinterest Pinners

Websites Sold On Flippa.com

Seeing websites that have already sold in the niche show a profitable and in demand niche.

It's also a great idea to get a look at what successful site owners have done and emulate them.

Why Are People In This Niche

• Men grow a beard because they hate shaving and they like the way beards look.

• Beards are nature's blanket as beard Keeps face warmer during winter.

• Woman are more attracted to beards. During a scientific study conducted by the Official Journal of the Human Behavior and Evolution Society female participants in studies that have analyzed male facial hair have rated heavy stubble as the most attractive look.

• Recent researches have shown that 95 per cent of UV rays from the sun are blocked by beards.

• Protection against the sun, lowers chances of skin cancer and helps in keeping your skin youthful.

• It makes a man more masculine and gives appearance of being healthier

• A beard is guaranteed to give a man a blemish free skin by preventing razor rash, acne and ingrown hairs

• In some religions beards are considered as a religious obligation

• Beards give a distinctive look that’s the reason men like to grow them.

• Completes the face. Looks good. Commands attention, too

Most Common Topics And Questions

These questions / topics are problems that need solving. Solve them in your content and through your product recommendations and you'll have a happy audience ready to spend money.

Amazon, Clickbank and other networks have products which cater to these problems.

1. What can I do to make my beard grow thicker?
2. Will shaving make my beard grow back thicker?
3. What is the name of the beard style that covers only a small area below the lower lip?
4. Is Beard Care a real thing?
5. What is Beard Oil/Balm/Wax?
6. Can Beard Oil stop my skin from being itchy?
7. What color will my beard be?
8. What color will my beard be?
9. How will a beard change my romantic encounters?
10. How will people perceive me with my beard?
11. What is a beard mentor?

Who's Advertising In The Niche

Advertising is a strong sign of a profitable niche. People don't spend money on ads if they can't profit from it.

These are the 1 major advertiser on Google.com:

Blog Topic Ideas

These are some proven blog topic ideas that would work well in this niche:

1. 8 Ways to Optimize Your Beard
2. Beard Care: What Is It Really?
3. The Truth Behind Some Beard Care Products
4. Natural Beard Care the Organic Way
5. Beard Care Tips That Should Not Be Ignored
6. Secret Behind thick Beard
7. Which Beard style suits my face?
8. 10 myths about Beard Care
9. Beard My friend or Foe
10. Top 20 celebrities with beard
11. Do Beard really make men more attractive?
12. Top 10 reasons to go on date with beard men
13. Top 20 reasons to have beard

For more ideas check out the following resources:

• http://ideas.contentforest.com/

• http://www.hubspot.com/blog-topic-generator

Reasons To Get Involved In This Niche

• Beard Care is a growing market and is highly profitable.

• It's worthy and rising market so now is the perfect time to get involved.

• Over 187,620 people are searching for just the most obvious keywords every month – showing huge online demand.

• The target audience, adult male of different ages tend to have disposable income to spend – you can benefit from that spending.

• Between the social media hubs and forums there's around 1M members meaning a huge pool of engaged traffic to tap into.

• There's an endless array of content ideas in the niche including popular ones like “29 Beard And Undercut Combinations That Will Awaken You Sexually” and “Diego Costa shows off new beard as Chelsea prepare for Champions League clash with Porto” – create similar content but better and it's almost guaranteed to go viral.

• People are passionate about this topic and ready to spend money, you can see they already buy “Honest Amish Beard Balm Leave-in Conditioner - All Natural -Vegan Friendly Organic Oils and Butters” and “Beard Pack” – it may as well be spent with you.

• There's endless problems from “What can I do to make my beard grow thicker?” to “Can Beard Oil stop my skin from being itchy?”and every problem as a product available which solves it – sell these as an affiliate

• There's plenty of good domain names available including “redbeardcare.com” and “beard-care.net “– pick one and get started.

• burlymanbeard is advertising in this niche showing it must be profitable, people don't spend money on ads if they can't profit from them – get involved.

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How To 'Hack' Your Way Into The Niche

You can have an up-to-date and relevant authority site on Beard Care.

This niche has got it all – an obsessive audience with money to spend lots of products on sale, tons of social media sites, loads of blogs and forums with an easy to reach target audience.

You drive traffic from blog commenting, guest posting, forum marketing, interacting on social media with influencers.

You get your content ideas from seeing what's popular on other Beard Care/Bear Grooming blogs and related blogs and simply write something bigger and better, bolder and stronger. Make the other ones pale in comparison.

Your profits can grow in no time thanks to the passionate audience in this exciting niche market.

By networking with others in the niche, sharing their content and linking to them, your website will grow.  Just watch as they return the favor.

And don't forget to build your email list so you can continue to build your relationship with your audience, drive traffic back to your newest content, and promote to your audience

What You'll Need To Get Started:

• A reliable web-host from the likes of WP-Engine (or Bluehost if you're on a budget)

• A brandable domain from NameCheap

• A premium theme from Studiopress

• Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)

• An auto-responder to build your email list and contact your customers – Aweber is just $1

• The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.

• A set of 12+ free tools that'll blow up your email list and exponentially grow your site from SumoMe.

What You Can Use This Report For

There are no limits as to what you can use this niche report for, you'll find it useful whether you're looking to research new blog ideas, small product review sites, eCommerce, info-products or other business models.

HOWEVER most of the reports I create, including this one, make great topics for authority sites and blogs as I give you niches where there's a lot of money being spent AND huge demand, big online communities (forums, blogs, social media groups), lots of influential people to network with and a ton of good affiliate products to promote and more.

These niches make for great authority sites / blogs as they have multiple traffic sources, different ways to monetize, endless content ideas, easy to find traffic, scope for growth and more.

How you choose to use them is up to you but make sure you DO use them as simply researching will get you nowhere...taking action will!

If You've Missed Our Previous Niche Reports:

• Discover This 16.5 Billion Dollar Market That Has Over 25 Million Emotional Americans Mad

• Pull The Trigger On This $13 Billion Dollar Niche That 75 Million People Are Obsessed About

• Discover This 60 Billion Dollar Health Niche That 35% Of The Female Population Are Affected By

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