Pull The Trigger On This $13 Billion Dollar Niche That 75 Million People Are Obsessed About

Filed in Niche Market Ideas by on January 26, 2016

Today we're going to 'hack' into a very lucrative niche....

It's a 13 billion dollar market that's so huge and full of potential, as well as lots of emotions that you can take advantage of as a marketer, you just might be leaving a ton of cash on the table by ignoring it.

Gun safety is the niche we're going to uncover and whether it's in the news or something you've witnessed, gun violence is everywhere so there's no doubt you're aware of the demand..

Around 300 people in America alone are shot on a daily basis for many reasons including murders, assaults, suicides and police interventions.

Gun owners aren't decreasing in numbers either.

With more than 75 million people who own guns, there's no doubt that there needs to be more authorities in the gun safety niche.

This is a niche that is filled with problems, solutions, and all kinds of content that can be created for a super long time.

You as a marketer should get involved as it's a very profitable niche with full of information to sell, share and influencers to connect with so you can 'steal' your traffic from.

We'll reveal how much money is being spent, why it's profitable, what products are being sold the most so you can get an idea of what you can do for your potential audience.

You'll discover what the most popular content is, who the most influential people are, the most popular social media hubs, blogs and forums.

All of the reports that we create are thoroughly researched and designed to give you a head start in making a profit from the niche.

We try and choose niches that have a wide range of different business models available but the vast majority would make perfect blog / authority sites monetized by affiliate marketing.


To discover 200+ profitable niche markets click the image below now...


Market Size:

  • Market Size is $13 billion
  • Total Average Yearly Firearm production is 3,444,375
  • Employment – 37,728
  • Annual Growth 3.4%
  • Percent of U.S. households that own a gun is 32%
  • 75 Million adults own a gun


The Guns and Ammunition Manufacturing industry has had ups and downs over the past five years. In the wake of several high-profile shootings, industry sales surged ahead of potential new gun control legislation feared by some consumers.

Source: Ibisworld , Statisticbrain   



  • About 61% of nonfatal firearm violence was reported to the police in 2007-11.
  • 37% of male and 31% of female who owned firearm
  • Core consumers aged 50-64 about 45% followed by 30-49 about 40%
  • 42% people have high school graduation or less educational qualification
  • $50,000 yearly income for 40% of people


Source: Statisticbrain


Niche Demand 


KeywordAvg Monthly Searches
Gun Safety6,400
Gun Safes201,480
Gun Cabinets9,020
Hunters Safety Course 14,800
gun safety rules2,400
everytown for gun safety3,600
Gun Course4,230
Rules Of Gun5,110


The table above shows the monthly searches on Google for this niche.

Combined they add up to an over 247,040 searches a month and that's not including the thousands of long tail keywords that we haven't covered.

This is a huge niche with a lot of demand.


Common Searches


gun safety rules
4 gun safety rules
gun safety course
gun safety switch
gun safety video


Gun safety glasses
Gun safety locks
Gun safety kit
Gun safety box
Gun safety dvd


Gun safety course
Gun safety rules
Gun safety video
Gun safety test


Gun Safety Exam Questions
Rifle Safes
Gun Safety Prove
Gun Safe
Gun safety course catalog
Gun safety rules


Gun Safety Fail
Gun safety gone wrong
Gun safety commercial
Gun safety for kids
Gun safety course


What should you know about child gun safety?
Gun Safety Tips
What to Consider When Going to Gun and Rifle Ranges in Chicago
Is a gun safety class required in Illinois?


Gun safe
Gun Safety
Firearm safety


As you can see people are searching for everything from the Gun safety journey in the niche.

This shows just how passionate these audiences are about the niche.


Niche Growth & Monthly Searches



Check out that trend in interest...The gun safety niche is surely not going anywhere anytime soon.

It is constantly peaking in interest and is predicted to remain relevant for years to come.

This niche is rising in popularity and is potentially big business and timeless. And the best part is that all niche research has been done for you.


Sub-Niches To Explore

  • Gun safety tools
  • Gun safety courses
  • Gun safety tips
  • Gun safety for kids
  • Firearm safety


May also be interested:

  • Ccw
  • Biometric Gun
  • Hunter safety
  • Home safety
  • Safety Rules


Most Popular Content

Use the ideas here to create similar content for your site.


Most Popular ContentShares
Republicans & NRA Panic As Obama Set To Use Executive Powers To Pass GunSafety Reforms77900
Mr. President, instead of gun safety, let's talk about human safety40200
Funny pictures of kids playing with tampons, condoms, and bras are really aboutgun safety.38400
This is the NRA’s worst nightmare: The new gun safety study that gun nuts don’t want you to hear about25600
Louisiana passes elementary school gun safety education bill with ease23600


As you can see people excited and motivated to share content such as guns safety reforms and gun safety in this


Domain Name Ideas


Domain Name



Influential People In The Niche


NameTwitter HandleFollowers
Cory Booker@CoryBooker1,581,875
joe mande@JoeMande1,002,277
Judd Apatow@JuddApatow1,319,499
Protest Easy Guns@ProtestEasyGuns5,259
Bill Press@bpshow18,682


These are the 5 most influential people in the Gun safety niche market.

Network with them. Highlight or feature them in your content. Interview them. Use them to do research.

These people are NOT your enemy, but instead potential partners who can send you traffic and work with you.


Affiliate Products:

The types of items you can market to Gun safety Niche is apparent when you look at the offerings online.

People are looking for gun safety rules, gun safety Tools, gun safety DVD etc.


Products on Amazon:

Amazon has over 86,145 products listed, ranging from just zero to Hundred dollars.



Best Selling Products On Amazon:


Pyramex Avante Safety Eyewear$7.881634.2

Tapco Intrafuse Pack of 6 Chamber Safety Tool-Rifle

The Gun Guide for People who Know Nothing About Firearms

Master Lock 94DSPT 3-Digit Combination Gun Lock

Tapco Intrafuse Pack of 6 Chamber Safety Tool-Pistol

The Gun Book for Boys


There will always be newer and better products which means buying the latest and items that will generate sales as well as repeat sales for you.


Products Available On Other Platforms


There are over 45 products related to the topic on CB. Incorporate these items from Clickbank to maximize profits.


Legally Concealed Courses - Firearms, Concealed Carry, Survival $18.54100%25.33
Concealed Carry Loophole Converts 17 Percent $48.3875.0%3.62
Ammo Independence: The Firearms Survival Guide $21.8875.0%7.69


Most Clickbank products offer 75% commission meaning generous payouts.



There are over 142 merchants on ShareASale selling items related to Gun Safety.



Most Popular:

MerchantCommissionCookie Length
United Commerce Group, Inc.5.00%60 days
Gun Storage Solutions5.00%60 days
Go Mama Go Designs10.00%90 days
Wash Safe Industries20.00%60 days



Other Affiliate Programs & Offers

These are independently run affiliate programs.


Canadian Safety SourceN/AUnknown
Gunsafes.com5.00%60 Days
Brownells5.00%14 Days


CPA & Other Offers


Sequndamano iOS CPI Spain$0.68N/AN/ABidderPlace




TitleAuthorPriceStar RatingReviews
Gun Safety GuideVitaly Pedchenko$0.004.432
Gun Safety in the HomeMassad Ayoob$9.474.614
Gun Safety: Home Defense and Concealed CarrySammy Franco$0.003.65
The Gun Guide for People Who Know Nothing About FirearmsSteven Gregersen$3.333.946
The Gun Book for BoysSilvio Calabi and Steve Helsley$13.274.529


Google Play Books


Gun SafetyBrian Kevin $36.33
Gun Digest's Defensive Handguns Firearm Safety Course eShortDavid Fessenden $2.10
Gun SafetyBernard N. Garcia$4.48
Guns the Right Way - Introducing Kids to Firearm Safety and ShootingJerry Luciano $9.99
How to Shoot Straight with a Hunting Shotgun - Including Care and Safety in Handling Your GunCharles Walker $8.79


Google Play Apps

Gun Safe$4.99
Gun Safe FreeFree


Blogs, Forums And Social Media 

Use these forums, blogs and social media groups to get content ideas, network, drive traffic and inspiration.

Google blog search shows almost 58,400,000 pages, so there's no shortage of content ideas and bloggers to network with.


Top Gun Safety Blogs:


BlogSocial Media Email List
NSSF blogYesYes
Gun VaultYesYes
NRA BlogYesYes


Use these blogs for content ideas, networking opportunities, guest posting, traffic and more.


Top Gun Safety Forums


Shooter’s ForumUnknownUnknown
Hunting ForumUnknownUnknown


These are some of the top forums catering to Gun Safety.

The membership numbers clearly show how simple it can be for you to discover and help solve issues for your audience and traffic to your site can start pouring in.


To discover 200+ profitable niche markets click the image below now...


Social Media

Facebook has tens of 1000’s of people interested in Gun Safety. It's a great place to network, advertise, get traffic, meet others in the niche and more.


Facebook Most Popular Pages


Page# of Likes
Everytown for Gun Safety899,339
Kitsap Rifle & Revolver Club2,111
Top Guns9,474
Gun safety3,468
Safety 1st Gun Range1,519
Virginia Gun Safety496


Facebook Most Popular Groups


LWVF Gun Safety Committee212
Gun safety31
Gun Safety Senior Project32
Gun Safety For Everytown41
Everyone for Gun Safety69


Most Popular YouTube Channels


ChannelVideo #Subscribers
Everytown for Gun Safety421491
York Furstenwald's Gun Safety74
Gun Safe TV221804
Titan Gun Safe457
Gun Safe Reviews116


Popular Reddit Groups


A sub dedicated to the discussion for gun safety devices.3


Scoop It Groups


Stun Gun in India475
Gun Safety via Mental Health Care22
Gun Safety4


Pinterest Pinners


Regina Gun Safety & Licensing4


Websites Sold On Flippa.com

Seeing websites that have already sold in the niche show a profitable and in demand niche.

It's also a great idea to get a look at what successful site owners have done and emulate them.


SiteSold For


Why Are People In This Niche

  • Guns have a series of defects that make them unpredictably dangerous, for that reason gun safety tools required
  • Firearms manufacturers operate in an unregulated environment that makes them irresponsible and insensitive to the need for more safety
  • Guns should contain certain features that would make them safer
  • More regulatory oversight is required to assure these safety features are implemented to protect us from these unethical manufacturers.
  • Conforming to state and federal regulations - it’s makes sure you have all your legal P’s and Q’s covered.
  • Building good safety habits - If you want to be a responsible gun owner, it’s important to start out with good habits.
  • Understanding grip and positioning - An often overlooked aspect of gun safety is the effective handling of the gun itself, especially when it comes to grip and positioning.
  • Learn to load and unload ammunition - One of the most important aspects of gun safety is knowing why you should treat every gun as if it were loaded.
  • Child Access Prevention Laws - While there is no federal legal requirement, 27 states and the District of Columbia have requirements that guns be locked up to prevent access to children, in some cases even if you don’t have children yourself.
  • Firearm Locking Device Laws - Even in cases where there are no children present in your home, many states require locking up your guns.
  • Protection from Burglars
  • Insurance Coverage Limitations and Required by Insurance Coverage
  • Protection from Lawyers - If your guns are stolen, it helps to be able to demonstrate that you took measures to safely and securely store them.
  • Protection from Fires - In most homes, everything would be lost if there was a significant fire. A fire rated gun safe provides some protection for your guns and other valuables from fire.
  • Tax Deduction / Rebate - A couple states offer a tax credit if you purchase a gun safe. In states like New Jersey and Massachusetts, gun safes are exempt from sales tax but you may have to remind them of this in big box stores.  A bill is being considered in Congress for a federal tax credit for a gun safe.




Most Common Topics And Questions

These questions / topics are problems that need solving. Solve them in your content and through your product recommendations and you'll have a happy audience ready to spend money.

Amazon, Clickbank and other networks have products which cater to these problems.

  • What are the new sophisticated tools for gun safety?
  • Essential Laws for gun safety


Who's Advertising In The Niche

Advertising is a strong sign of a profitable niche. People don't spend money on ads if they can't profit from it.

These are the 7 major advertisers on Google.com:


Gun Safe‎Miltons Gun Safe/Lock Specialists.
Learn More About Gun Safes Now!
Guns Safes up to 75% offGuns Safes sale
Gun Safe - Price Comparison‎Check Out Gun Safe
Great Deals on Electronics
#1 Gun Safe Manufacturer‎Looking for High Secured Gun Safe?
Order Directly From The Manufacturer


Blog Topic Ideas

These are some proven blog topic ideas that would work well in this niche:

  1. Gun Safety And Storage
  2. Gun Safety: 3 Fundamental Rules Anyone Who Handles a Gun Should Know
  3. Around Kids Its About Gun Safety
  4. Why We Love Gun Safety (And You Should, Too!)
  5. The Ultimate Cheat Sheet On Gun Safety
  6. How To Solve The Biggest Problems With Gun Safety
  7. 20 Myths About Gun Safety
  8. What Will Gun Safety Be Like In 100 Years?
  9. 7 Things About Firearm Safety Your Boss Wants To Know
  10. 14 Common Misconceptions About Firearm Safety

For more ideas check out the following resources:

  • http://www.hubspot.com/blog-topic-generator


Reasons To Get Involved In This Niche

  • Gun Safety is timeless market and is highly profitable.
  • It's worth $13 billion so now is the perfect time to get involved.
  • Over 247,040 people are searching for just the most obvious keywords every month – showing huge online demand.
  • Between the social media hubs and forums there's around 205,700 members meaning a huge pool of engaged traffic to tap into.
  • There's an endless array of content ideas in the niche including popular ones like “Gun Safety Tool” and “Gun Safety Features” – create similar content but better and it's almost guaranteed to go viral.
  • People are passionate about this topic and ready to spend money, you can see they already buy Gun Safety Locks and Gun Safety tools it may as well be spent with you.
  • There's endless problems from basic knowledge of gun safety to use of safety device for firearms and every problem as a product available which solves it – sell these as an affiliate.
  • There's plenty of good domain names available including info and gunsafety.net – pick one and get started.


To discover 200+ profitable niche markets click the image below now...


How To 'Hack' Your Way Into The Niche

You can have an up-to-date and relevant authority site on Gun Safety.

This niche has got it all – an obsessive audience with money to spend lots of products on sale, tons of social media sites, loads of blogs and forums with an easy to reach target audience.

You drive traffic from blog commenting, guest posting, forum marketing, interacting on social media with influencers.

You get your content ideas from seeing what's popular on other Gun Safety blogs and related blogs and simply write something bigger and better, bolder and stronger.  Make the other ones pale in comparison.

Your profits can grow in no time thanks to the passionate audience in this exciting niche market.

By networking with others in the niche, sharing their content and linking to them, your website will grow.  Just watch as they return the favor.

And don't forget to build your email list so you can continue to build your relationship with your audience, drive traffic back to your newest content, and promote to your audience


What You'll Need To Get Started:

  • A reliable web-host from the likes of WP-Engine (or Bluehost if you're on a budget)
  • Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)
  • An auto-responder to build your email list and contact your customers – Aweber is just $1
  • The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.
  • A set of 12+ free tools that'll blow up your email list and exponentially grow your site from SumoMe.


What You Can Use This Report For

There are no limits as to what you can use this niche report for, you'll find it useful whether you're looking to research new blog ideas, small product review sites, ecommerce, info-products or other business models.

HOWEVER most of the reports I create, including this one, make great topics for authority sites and blogs as I give you niches where there's a lot of money being spent AND huge demand, big online communities (forums, blogs, social media groups), lots of influential people to network with and a ton of good affiliate products to promote and more.

These niches make for great authority sites / blogs as they have multiple traffic sources, different ways to monetize, endless content ideas, easy to find traffic, scope for growth and more.

How you choose to use them is up to you but make sure you DO use them as simply researching will get you nowhere...taking action will!


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Comments (11)

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  1. Tony says:


    Great research. Interesting idea to target the gun safety niche.

    As an Amazon affiliate myself, I actually looked into how many gun related products Amazon sell.

    No body armor, no firearms.
    Just want to point that out as a reference.

    • Hi Tony, thanks for the comment.

      I think you've mistaken this niche to be about selling guns and preparing for an attack :P.

      Sort of, but if you look on Amazon and search "Gun safety", as mentioned in this post, then you'll actually find more than 96,000 results instead of the 86K mentioned in this post.


      There's lots to be sold in this niche.

      • Tony says:

        Hi Nader,

        Thank you for pointing that out and clarifying.

        I agree there are many "Gun safety" related products but many of them are books or low price items.

        Don't get me wrong, your method works. I agree with your market analysis to see how large the market is.

        On the other hand, being a small affiliate guy like me, what I care the most is the price of products I am going to promote.

        This is why I am doing more product oriented keyword research these days rather than the top down approach that is presented here, which might work better for larger companies.

        Nonetheless, great job identifying that niche 🙂

        • Hey Tony

          So why wouldn't this work with keyword research though?

          And if you don't mind me asking, how many sites do you have?

          Sounds like you have multiple, if you could start over, would you start with one big one instead of multiple?

          • Tony says:

            Hi Nader,

            Your approach works but it also needs to consider the market at the product level.

            For example, it's a good idea to find out how many people are interested in Yoga and the market size potential, but we also need to know if there are high price Yoga products.

            I do have a few sites but now I am just focusing on one. It's a large enough niche that I can go after different products.
            So within those products, I will find more than $50 products and do keyword research around them.

            If I could start over, for sure I would just do one big one with large enough niche to have different products.... which is kind of what I am doing now.

  2. Goob says:

    Nice post, but Joe Mande is a comedian. Not really sure he's really one of the 5 most influential people in this niche.

  3. Joseph says:

    Hi Nader,
    Great research work there. But do you think there will be some affiliate products related to it? If they exist their cost might be too low. Isn't it?

  4. Sean says:

    I think everyone might be missing the point. Gun Safety is a way in to the endless product stream that comes with gun ownership. For anyone who reads Backlinko, Brian Dean calls this a "Shoulder Niche."
    You begin by focusing on articles and content related to gun safety, trigger locks, certifications, Congress and so forth. That's the break-in angle you need to get rankings->build fanbase->capture email addresses.
    If someone is interested in Gun Safety, there is a good chance they own a firearm. This is the key to success, Ryan Deiss-style.
    Gun owners love gear...tactical vests, laser sights, night vision googles, scopes and optics, carrying/travel cases, etc. Buy a copy of Guns and Ammo and see who advertises in there. Pay attention to the cheap ads in the back, because that is where you are going to find infoproducts, potential JV partners, potential contributors, etc...
    Then ask yourself "If someone owns a gun, why do they own it?"
    How about Hunting (enormous market and endless $, with expensive trips and exclusive clubs).
    There's also Home Protection (another enormous market with endless $, including things like alarms and cameras, safe rooms, etc...).
    Someone may also be into Sport Shooting (plenty of high-priced seminar ideas in there).
    Think also about people who want Alternative Home Protection, since we are focusing on gun safety (tons of info-product potential here)

    I'm tempted to scoop up one of those domains and get cracking. Ryan Deiss' Digital Marketer has an excellent series of articles about how they launched a blog in a niche they knew nothing about and turned it into a $1 Million/month USD revenue stream. Stuart did a killer case study here at http://nichehacks.com/survival-life-1-million/

    The point is, 'Gun Safety' is a way into the perpetual gold mine that is 'Guns'