This $12bn Niche Has 95 Million Americans Yelling "Oh My Gut" On A Daily Basis

Filed in Niche Market Ideas by on April 16, 2017

Oh my gut...

This 12 billion dollar niche has many people repeating those 3 words.

More than 95 million people are suffering from problems in the Healthy Gut niche and they are actively looking for solutions.

Why not get involved and market solutions for this niche?

We'll be dissecting this multi-billion dollar niche apart and show you where and how the money can be made, what solutions are readily available and where you can find your audience.

You'll discover what the most popular content is, who the most influential people are, the most popular social media hubs, blogs and forums.

All of the reports that we create are thoroughly researched and designed to give you a head start in making a profit from the niche.

We try and choose niches that have a wide range of different business models available but the vast majority would make perfect blog / authority sites monetized by affiliate marketing.

And remember, there are many ways to tackle this niche so you don't need to worry about it being "too crowded".

Remember you need to dig into a unique angle and/or sub-niche.

Luckily for you, in this report we're going to jump into the Healthy Gut niche and show you where and how the money can be made.


To discover 200+ profitable niche markets click the image below now...


Market Size & Worth

  • If you look at digestive health in the U.S., it is a $12 billion niche.
  • Only digestive enzyme supplements market is expected to reach USD 1.6 billion by 2025.
  • Global digestive health food and drinks market will grow steadily at a CAGR of around 8% between 2016 and 2020.
  • 95 million people in the US suffer from digestive problems.



  • More than 34 million Americans are afflicted with diseases of the digestive system
  • Digestive diseases were reported more commonly by females than by males
  • The incidence and prevalence of most digestive diseases increase with age.
  • Intestinal infections such as gastroenteritis and appendicitis, which peak among infants and children.
  • Inflammatory bowel disease, and chronic liver disease, which occur more commonly among young and middle-aged adults.
  • Women are more likely than men to report a digestive condition

Source: HealthGuidance & Healingwell



Niche Demand 


KeywordAvg Monthly Searches
Leaky Gut26,000
Leaky Gut Symptoms5,800
Gut Flora 4,900
Gut Health4,000
Gut Bacteria 3,800
Stomach Bacteria2,000
Intestinal Flora 1,200
Restore For Gut Health900


The table above shows the monthly searches on Google for this niche.

Combined they add up to a over 10M searches a month and that's not including the thousands of long tail keywords that we haven't covered.

This is a huge niche with a lot of demand.


Common Searches
Healthy Gut
Healthy Gut Diet
Healthy Gut Flat Stomach
Healthy Gut Bacteria
Healthy Gut Book
Healthy Gut Flat Stomach
Healthy Gut Cook Book
Healthy Gut Flat Stomach the fast and easy low food
Healthy Gut Book
Healthy Gut Suppliment
Healthy Gut Diet
Healthy Gut Bacteria
How to get a Healthy Gut
Healthy Gut Foods
Healthy Gut Flora




The Healthy Gut
Yogurt Healthy Gut




Healthy Gut
Healthy Gut Diet
Healthy Gut Bacteria
Healthy Gut Healthy Body
Healthy Gut Happy you


As you can see people are searching for everything from The healthy Gut foods to Healthy Gut Foods in the niche.

This shows just how passionate this audience are about the niche.


Niche Growth & Monthly Searches



Look at the trend in interest in the Healthy Gut niche, it is looking more popular than before.

It is predicted to grow even more and with the current demand, there's no reason to hold out on this niche.

This niche is rising in demand and is potentially big business and timeless.

This trend will continue for years to come so step in as all the market research has been done for you.


Sub-Niches To Explore

  • Probiotic Food
  • Perfect Health
  • Gut Bacteria
  • Digestive System
  • Gut Flora


May Also Be Interested:

  • Diet Plan
  • Health Tips
  • Decrease Weight
  • Healthy Food
  • Organic Food



Most Popular Content

Use the ideas here to create similar content for your site.


Most Popular ContentShares
How to feed a happy, healthy gut8.5K
How to have a healthy gut - Jamie Oliver8.3K
Dr. Drew Ramsey: 'You have to have a healthy gut to have a healthy brain'3.2K
Prebiotics and Probiotics: Why You Need Both For a Healthy Gut4.8K
Study: Wine and coffee linked to a healthy gut2.9K


As you can see people excited and motivated to share content such as “Dr. Drew Ramsey: 'You have to have a healthy gut to have a healthy brain'” and “Study: Wine and coffee linked to a healthy gut” in this niche.


Domain Name Ideas


Domain Name


Influential People In The Niche


NameTwitter HandleFollowers
Karen Langston@karenlangston18.1K
Healthy Food Guide@healthyfoodmag21.6K
GutMicrobiota Health@gmfhx7.3K
The Blender Girl@theblendergirl43.5K


These are the 4 most influential people in the market niche on Healthy Gut.

Network with them. Highlight or feature them in your content. Interview them. Use them to do research.

These people are NOT your enemy, but instead potential partners who can send you traffic and work with you.


Affiliate Products:


In this niche people are buying “Healthy Gut, Flat Stomach: The Fast and Easy Low-FODMAP Diet Plan” and “Healthy Gut Cookbook”.


Products on Amazon:

Amazon has over 2,433 products listed, ranging from just 0.49 to 2000 dollars.



Best Selling Products On Amazon:


Product Avg/PriceReviewsRating
Healthy Gut, Flat Stomach: The Fast and Easy Low-FODMAP Diet Plan$10.88184.7
Healthy Gut Cookbook$12.2874.8
Happy Gut: The Cleansing Program to Help You Lose Weight, Gain Energy, and Eliminate Pain$16.99644.3
Gut: The Inside Story of Our Body's Most Underrated Organ$9.764574.6
Clean Gut: The Breakthrough Plan for Eliminating the Root Cause of Disease and Revolutionizing Your Health$6.864464.4
Healthy Gut: How to Restore Gut Balance, Boost Metabolism, and Heal Your Gut$10.9544.7
Kroeger Herb Healthy Gut Vegetarian Capsules, 100 Count$8.9325.0
The Good Gut: Taking Control of Your Weight, Your Mood, and Your Long-term Health$11.581454.6
The Heal Your Gut Cookbook: Nutrient-Dense Recipes for Intestinal Health Using the GAPS Diet$23.142354.6
Brain Maker: The Power of Gut Microbes to Heal and Protect Your Brain–for Life$11.258874.7
The Healthy Gut Workbook$16.83404.2
The Complete Gut Health Cookbook$15.4484.1
Healthy Gut Solution$8.98104.4
Happy Healthy Gut$13.27164.2
Idiot's Guides: Healthy Gut Diet$12.84
Healthy Gut Happy You$25.05135.0
Stomach Acid33.7
Clean -- Expanded Edition: The Revolutionary Program to Restore the Body's Natural Ability to Heal Itself$6.861,0164.3
The Skinny Gut Diet: Balance Your Digestive System for Permanent Weight Loss$10.392864.2
The Gut Healing Protocol: Reset Your Gut, Reduce Inflammation, Gain Energy and Feel Happier$9.77314.4


There will always be newer and better products which means buying the latest and greatest gadgets, books, apps, and systems that will generate sales as well as repeat sales for you.




There are over 58 products related to the topic on CB. Incorporate these items from Clickbank to maximize profits.


Leaky Gut Cure$30.1075.00%8.13
Banish Your Belly Bloat$12.4475.00%0.31
Fat Loss Secret :: Newbie Affiliate Made $80,753.08 In 45 Days.$36.7275.00%0.33


Most Clickbank products offer 50-75% commission meaning generous payouts.


 Other Affiliate Programs & Offers


These are independently run affiliate programs.


The Healhty Gut30.00%Unknown
Listen to your gut25.00%Unknown


CPA & Other Offers


OfferCommission or PayoutCookieTypeNetwork
Barrett's Esophagus Converts!$19.96SaleClickBank


Blogs, Forums And Social Media:


Use these forums, blogs and social media groups to get content ideas, network, drive traffic and inspiration.

Google blog search shows almost 16,000,000 pages and posts indexed about Healthy Gut, so there's no shortage of content ideas and bloggers to network with.


Top Healthy Gut Blogs:


BlogSocial MediaEmail List


Use these blogs for content ideas, networking opportunities, guest posting, traffic and more.


Healthy Gut Forums:


ForumMembers Posts
Fix your Gut121351


These are some of the top forums catering to Healthy Gut

The membership numbers clearly show how simple it can be for you to discover and help solve issues for your audience and traffic to your site can start pouring in.


To discover 200+ profitable niche markets click the image below now...


Social Media

Facebook has tens of 1000’s of people interested in Healthy Gut. It's a great place to network, advertise, get traffic, meet others in the niche and more.


Facebook Popular Page


Page# of Likes
Healthy Gut Girl3,011
Healthy Gut Lifestyle5,139
The Healthy Gut2,073
Gut Healthy792


Facebook Most Popular Groups


Healthy Gut213
Let's Gut Healthy320
healthy gut/healthy body185


Most Popular Youtube Channels


ChannelVideo #Subscribers
Jini Patel Thompson598,669
The Healthy Gut85731
Healthy Gut Girl!30345


Popular Reddit Groups


a way to heal the gut36
Gut and microbiome health and research.182
News related to the gut microbiome and health362


Scoop It Groups


Gut Health76
Gut Health157


Pinterest Pinners


Healthy Gut348
Healhty Gut289
Healthy Gut317



When there are magazines on the subject this is a great sign of a profitable market passionate people.


Magazine NamePrice
Health $17 (for 20 issues)
Health News Magazine$20 (for 12 issues)
Health Magazine$29.95 (for 12 issues)


Websites Sold On

Seeing websites that have already sold in the niche show a profitable and in demand niche.

It's also a great idea to get a look at what successful site owners have done and emulate them.


SiteSold For


Why Are People In This Niche

  • Stressors of all kinds are primary causes of poor digestion
  • Antibiotics kill a high percentage of naturally occurring beneficial bacteria that we need for digestion
  • Poor diet consisting of starchy foods, read meat, fats, sugars.
  • Drugs, alcohol and smoking can cause problems.
  • Eating too fast, not chewing our foods, eating under stress, poor food combining.
  • Side effect of many commonly used prescription drugs.
  • Low production of digestive acid in stomach.
  • Lowered enzyme production in body
  • Aging causes the gut to deterioate.
  • Stomach diseases such as peptic ulcer or cancer.


Most Common Topics And Questions

These questions / topics are problems that need solving. Solve them in your content and through your product recommendations and you'll have a happy audience ready to spend money.

Amazon, Clickbank and other networks have products which cater to these problems.

  1. What are the common reasons of poor digestion?
  2. What are the symptoms of poor gut?
  3. How to fix gut?
  4. What impact do nuts have on the gut?
  5. What is the best diet plan for healthy digestion?
  6. What are the common causes of poor digestion?
  7. Why do I need digestive enzymes supplements?
  8. Are digestive enzymes supplements destroyed in the stomatch?
  9. What are probiotics?
  10. Why do I need probiotics?
  11. Can children take digestive enzymes?



Blog Topic Ideas

These are some proven blog topic ideas that would work well in this niche:

  1. Could Your Workout Impact Your Gut Health? Yes—And Here’s Why
  2. Why is gut health so important?
  3. What Your Gut Says About Your Health
  4. Why fiber may trump everything else when it comes to gut health
  5. Health Highlight: Researchers use gut bacteria to map genetic mutations in colorectal cancer tumours
  6. The #1 Mistake You're Making When Eating For Gut Health
  7. Are Drinking Vinegars the Next Big Thing for Gut Health?
  8. Herbal Elixirs To Drink Every Day For Gut Health
  9. Eating bananas and potatoes helps improve gut health
  10. The Importance of Good Gut Health

For more ideas check out the following resources:



Reasons To Get Involved In The Niche

  • Healthy Gut is an growing market and is highly profitable.
  • It's worth $12billion and rising so now is the perfect time to get involved.
  • Over 10m people are searching for just the most obvious keywords every month – showing huge online demand.
  • The target audience, mostly female as well as males tend to have disposable income to spend – you can benefit from that spending.
  • Between the social media hubs and forums there's around 1m members meaning a huge pool of engaged traffic to tap into.
  • There's an endless array of content ideas in the niche including popular ones like “How to have a healthy gut - Jamie Oliver” and “ Drew Ramsey: 'You have to have a healthy gut to have a healthy brain'” – create similar content but better and it's almost guaranteed to go viral.
  • People are passionate about this topic and ready to spend money, you can see they already buy “Healthy Gut, Flat Stomach: The Fast and Easy Low-FODMAP Diet Plan” and “Healthy Gut Cookbook” – it may as well be spent with you.
  • There's endless problems from “What are the common reasons of poor digestion?” to “What are the common causes of poor digestion?” and every problem as a product available which solves it – sell these as an affiliate
  • There's plenty of good domain names available including “” and “” – pick one and get started.


How To 'Hack' Your Way Into The Niche

You can have an up-to-date and relevant authority site on Healthy Gut.

This niche has got it all – an obsessive audience with money to spend lots of products on sale, tons of social media sites, loads of blogs and forums with an easy to reach target audience.

You drive traffic from blog commenting, guest posting, forum marketing, interacting on social media with influencers.

You get your content ideas from seeing what's popular on other Healthy Gut blogs and related blogs and simply write something bigger and better, bolder and stronger.  Make the other ones pale in comparison.

Your profits can grow in no time thanks to the passionate audience in this exciting niche market.

By networking with others in the niche, sharing their content and linking to them, your website will grow.  Just watch as they return the favor.

And don't forget to build your email list so you can continue to build your relationship with your audience, drive traffic back to your newest content, and promote to your audience


What You'll Need To Get Started:

  • A reliable web-host from the likes of WP-Engine
  • Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)
  • An auto-responder to build your email list and contact your customers – Aweber is just $1
  • The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.


To discover 200+ profitable niche markets click the image below now...


If You've Missed Our Previous Niche Reports:


Want 6+ New Niche Reports Every Month?

If you want instant access to 150+ profitable niche reports and 6+ new reports every month including a list of profitable keywords, check out our members area.

Over 450 members are already taking advantage, why aren't you?

Join us here:


Comments (12)

Trackback URL | Comments RSS Feed

  1. Ken Black says:

    Thanks for the ideas, but what if no ads appear in google when you type in the keyword ? Does that mean that niche will not work because there is little competition in it ?

    • NicheHacks says:

      Hey Ken, it could be that or it could be people aren't advertising for a reason (like Google doesn't allow ads on that type of content or something) or something else entirely. You can't rule it out completely based on that and need to do more in-depth research.

  2. Ken Black says:

    Okay thanks. Maybe ads only show according to your IP address or where you live ? I live in Ottawa, Canada, so maybe the ads would show in the USA. If the CPC in the google keyword tool is high enough I guess ads would appear somewhere. Of course, at what level of CPC does that happen...

  3. Cristina says:

    Great Idea and thanks for the sharing.
    I have another.
    Is Anyone Here To share his/her email list with me.behalf of that I will provide other service like webdesign and development.

    • NicheHacks says:

      Hey Cristina, you want someone to share their email list with you? Honestly I doubt it's going to happen. People work hard to build their customer list it would crazy to give it away / share it with anyone else.

      • Cristina says:

        Thanks For your reply. Yes I know that But Instead of that I will Provide another service. I am trying to find some who can really help me.

        • NicheHacks says:

          I can only speak for myself (but I'm confident it will be the same for any serious online business owner) that no matter what service you or anyone else provided to me I'd NEVER give access to / share my email list. It would be crazy to.

  4. Lindsey says:

    This is a great one! Definitely potential, thank you for another niche market. I did click the health gut funnel link and it brought me to the general JVZoo marketplace. Is that where we find squeeze page, emails and the whole shebang? Not that you haven't helped enough already, but I'd really like to take a look at the "funnel".

    Thanks again for all you do.

  5. Hey Stuart!

    Been reading some of your individual-niche reports. And just had a most pleasant surprise, a whole lot of additional value from you that one wouldn't see coming when they see the term "report".

    In addition to you so kindly handing me some great niches, you're also handing me much of the sales talk that would get a person really excited - about the niche, when the sales talk is in your hands, and easily converted to be about that niche's product, when the sales talk is in my hands.

    Your niche reports are gold mines of sales talk. What we all need for our opt-in page and follow-up emails. You're a great writer. You're the best.


  6. I mean! in case you didn't know I meant in my last comment here - that of course I have to rewrite, rephrase, reorder, rework anything that you have said. You're a gold mine, period.