7 BEST Podcasts for Part-Time Niche Marketers Who Want to Earn $$$
When I was growing up, my mom loved to remind me how important it was to learn from other people’s mistakes.
If my best friend got time-out a recess for drawing during math class, that I was a lesson I could learn without having to make the same mistake myself.
If a teenager in our community stayed out past his curfew and had a run-in with the police, that was another lesson to learn without breaking the rules for myself.
And while that’s a super effective strategy for keeping shy little girls from disobeying their parents, I’ve found that piece of advice to be incredible in building a business.
Obviously, that approach is broken, so no need to try it for yourself.
Did you watch a peer crash and burn because they pumped a lot of money into PPC ads without running A/B tests first to figure out what’s most cost efficient?
Don’t do it.
But, as niche marketers who work online, we don’t always have people in real life to watch and to tell us their stories of failures and success.
In fact, I’ve yet to find someone in my city with a business model remotely close to mine, and I’m fairly active in entrepreneurial circles.
Add on top of that the need to work a traditional 9-5 job, and you’ve got a recipe for never finding anyone to learn from.
Which is why the internet is so useful… and in particular… podcasts.
It’s been less than a year since I got turned on to the ability to learn from the mistakes of others via podcasts.
But after a summer of listening to them voraciously during my workouts, I actually purchased an iPod as a dedicated podcast-listening device.
All I wanted to do was listen to them more: on walks around town, while doing errands, while cooking, you name it.
I just learned so much from people telling the stories of their own personal business highs and lows...
...that I shaved months, if not years, of experimentation from my growing business, and could just skip to the things that I knew would work for me.
So, since most of you in the NicheHacks audience are trying to build up your niche sites part-time, I wanted to give you a list of the best podcasts for part-time niche marketers.
This way, you have another set of resources... one you can access during downtime or while doing mundane chores... that'll save you time and mess-ups while growing your business.
(Disclaimer: These are all podcasts I’ve personally listened to and can confidently recommend. If you have other podcasts you love, I’d love for you to add to the list - so please leave a comment with your favorite podcast on niche business and why you love it below.)
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What You'll Learn
- Which podcasts to listen to for tactical advice
- Podcast recommendations for beginning & experienced niche marketers
- Business model-based recommendations
1. Screw the Nine to Five
This is a podcast that hasn’t had any new episodes since late 2015 when the couple behind it, Josh and Jill Stanton, decided to shut down production for the time-being.
At one point, I was listening to one episode every day and was always taking notes on the advice they gave, it was just so valuable.
And in that episode, I rediscovered a productivity technique I’d experimented before, but couldn’t quite latch onto.
I started using it the very next day, and boosted my daily working time from 8-10 hours to six or less.
Meaning, I shaved up to 40% off the time I put into my work, but still got the same amount of stuff done.
And from their last episode, the one where they announced the end of the podcast, I learned not to take on any large content commitments that I didn’t feel 100% excited about.
(But boy am I ever glad they made that “mistake.”)
Their podcast episodes vary between the two of them talking about their own business and giving advice, and interviews with other successful online entrepreneurs.
It’s some of the best nitty-gritty strategy advice I’ve heard on the mechanics of making an online business successful, so if you only check out one podcast on this list, this is the one I’d suggest.
Plus it’s specifically aimed at people still working in a 9-5 position who are growing a business on the side, which is the vast majority of readers here.
(Which means chances are it’s absolutely perfect for you.)
Lessons you can learn from Josh & Jill:
- What it's like to run a subscription-based membership site
- The smartest choices for passive income business model
- What it means to provide value to your niche first before you sell to them
2. The Suitcase Entrepreneur
I look up to Natalie Sisson for a lot of reasons, the main ones being her success and the way she candidly shares her journey to success.
In every episode of this show I’ve listened to, she’s not afraid to admit the things she’s struggling with in her business.
And hearing the steps she takes to work through those problems helps me see where I can plan better and avoid mistakes in my own business.
She’s super candid in sharing her own journey, which is something I really appreciate.
Because while my business focuses on a different niche than hers, I love her model and would love to have a business like the one she’s got some day.
She also talks a lot about the freedom her business provides her with.
And how she manages to balance the possibility of traveling all the time with the need to sit down with her laptop and get serious work done.
From time to time, she also interviews other successful, location-independent entrepreneurs and unpacks how they run their businesses, which is a great source of ideas when you’re feeling stuck.
Lessons you can learn from Natalie:
- How to set up your business for location independent
- How to balance working and travel
- How to maintain passive & active streams of income
This is a five-day per week podcast, where Pat Flynn answers online and passive income business questions in a very straight-forward and matter-of-fact format.
Each episode is 10 minutes or less, so they’re quick to listen to and get back to tackling your to-do list.
I like listening to what Pat has to say, especially from a niche marketing perspective
Because before he was ever famous for making loads of money in passive income by talking about passive income, he was walking the walk in a very real way.
I mean, he started out making money on a niche site aimed towards security guards, for goodness sake.
If that’s not super niched and not your typical online business, I don’t know what is.
At the time of writing, he has well over 700 of these episodes, and the questions he answers are uber-specific and unique.
(Which, honestly, means that every single episode may not be for you, but the ones that are will be super helpful.)
Lessons you can learn from Pat:
- Powerful ideas for niche marketing & traffic generation
- How to find good people to outsource to
- How to analyze your numbers for action
4. Growth Everywhere
Full disclosure: I used to work with Growth Everywhere as a client in 2014 and 2015.
However, that aside, I still think it’s a great podcast… especially for niche marketers who’ve been successful with their businesses and are looking for ideas and ways to scale that will make sense for them.
The focus of the interviews are startup founders who start small, bootstrap, and then scale on a really big level.
So if you’re after serious growth in your niche business, I’d suggest listening to a few episodes—especially episodes where authors are interviewed—to get ideas to start implementing.
The reason I suggest authors is because their business models are usually a little truer to the solopreneur / solo online marketer model, so their ideas are more on par with your reality.
Things you can learn from Eric:
- How to get the most ROI out of your advertising budget
- How to skyrocket your subscriber growth
- How to make something profitable and capitalize on it
5. My Wife Quit Her Job
I LOVE suggesting My Wife Quit Her Job to niche marketers because the story of Steve Chou and his wife is almost exactly the same sort of story all wannabe niche marketers face:
You feel numb and complacent in your 9-5 grind, and you want to life a better, more fulfilling life.
Steve and his wife were tired of waking up early, drinking coffee, heading into work, coming home at 6:30, and then not having the passion or zest left over to do anything but eat dinner and watch TV.
“Even though we both made a pretty good salary from our day jobs,” says Steve, “we were coasting our way through life like lifeless zombies.”
After his wife got pregnant with their first child, they both got really motivated to improve their lives, and his wife knew she wanted to quit her job to stay home with the baby.
But… with the cost of a child and their lifestyle, they couldn’t really afford for her not to work at all.
Within a year, their niche site selling wedding linens replaced his wife’s salary without her spending so much time working.
On his podcast, he interviews entrepreneurs like him and his wife who bootstrapped their businesses to make big money and improve their lifestyles…
...which is another reason why it’s so perfect for niche marketers.
What you can learn from Steve:
- How to run an ecommerce website
- How to make even small, inexpensive products insanely profitable
- How to sell physical products instead of info products
6. The Solopreneur Hour / Proudly Unemployable
The Solopreneur Hour, titled Proudly Unemployable in iTunes, features interviews between the host and a slew of successful business owners.
It focuses on how—even if you don’t have any employable skills—you can take your interests and your hobbies and turn it into a successful business.
I love listening to this podcast while I’m traveling.
Because even though a lot of the business models are different on my own, it’s always refreshing to hear stories of people rising up and being super successful despite the odds.
Plus, when you’ve got no one working on your business except you, prioritizing is a HUGE deal....
And these episodes make it clear the kinds of things you should focus on, and which things tend to take care of themselves.
The interviews themselves focus on the mechanics of how a business was built from the ground up, giving you loads of inspiration.
Plus, since most of these people aren’t serial entrepreneurs, they’ve usually got plenty of “Oh shit, can’t believe I just did that” stories, which provide you with loads of lessons on what to avoid while building out your niche site.
What you can learn from Michael:
- How to turn your passion into something profitable
- How to look at your business with a big-picture mindset
- New ideas on how to add revenue streams to your business
7. Lucky Bitch
If I can be really blunt for a second, I think a big reason so many people LOVE the idea of passive income but so few actually succeed at it isn’t because building passive income streams is particularly hard.
In fact, I’d venture to say it’s pretty darn easy…
...especially given the fact that so many people who have been successful at it have been kind enough to write out exact blueprints for success for the rest of us to follow.
Instead, I think a lot of the struggle to succeed here comes from mindset blocks around money, that can influence our behavior without us realizing it.
For example, I grew up hearing the phrase “money doesn’t grow on trees” and sayings like I had to work hard to learn the “real” value of a dollar.
It’s important not to raise spoiled children, so I appreciate why the adults in my life did this.
But at the same time, I think it’s a big reason behind why I’m only now starting to reap in a handsome, comfortable income with my online work.
And if I’m totally honest again, I would have never recognized these limiting beliefs for myself.
Which is why I’m so thankful I came across this podcast.
Truth be told, the podcast is just the audio version of the videos posted on the blog every week, but they’re super effective at helping me keep my money mindset in check.
As the name kind of suggests, it’s content aimed towards women, but I think the basic messages of each podcast episode apply to everyone.
(And not to show too much favoritism, but this is the only podcast I now listen to religiously, as soon as a new episode comes out.)
Lessons you can learn from Denise:
- How to open your mind to easier income streams
- How to identify and get rid of your money blocks
- How to feel empowered about your big financial goals
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Alright, so these are my seven favorite podcasts to listen to when it comes to growing my own niched, online business.
Because they're by people who are doing the same thing as me... but who are 3, 5, or 10 years ahead of where I am, they give me the kind of outside perspective I need to make smarter decisions.
Because if hindsight is 20/20, why wouldn't I listen to someone else's hindsight to increase my own odds of succeeding?
But you tell me... what's your favorite niche marketing podcast? And what's the best piece of advice you've learned from it?