Tools

25 Turn-Key Email Marketing Platforms for the Busy Affiliate

We reviewed over two dozen of the most-used email marketing platform and senders to see which performed best. See how the tools compared and find out which platform is best suited for your affiliate marketing needs.

25 Turn-Key Email Marketing Platforms for the Busy Affiliate hero image

So you’ve had some success with affiliate marketing.

You have a few sites and they’re bringing in steady income.

Awesome job!

But now you’re wondering how you can really take your online business to the next level.

The answer is email marketing.

With email marketing, you can build relationships with your website’s visitors and leads, and generate even more revenue from your affiliate sites.

Email marketing delivers an average return of $42 for every $1 spent:

(Source)

While you can certainly send emails on your own, to personalize, automate, and optimize, you’ll want to use software to manage your email campaigns.

With features like email builders, scheduling options, segmentation and automated tools, you’ll be able to streamline your marketing efforts.

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Many email marketing platforms also allow you to split test your campaigns, so you can measure how effective your emails are instead of just guessing. You’ll be able to use this insight to grow your affiliate earnings.

You may already be familiar with email marketing software like AWeber, MailChimp, and Constant Contact, but what about any others?

To help you find the right tool to increase your email list, we’ve compiled a comprehensive list of the best email marketing platforms on the market.

01Constant Contact

Constant Contact: Overview

Constant Contact is a powerful email marketing platform. It offers an intuitive interface and a set of features that enable businesses to manage their email campaigns.

Constant Contact includes a drag-and-drop editor, allowing you to customize your templates and send emails that work on any device.

You can also track key metric results in real-time and see who is opening and clicking your emails — with this feature you can test different subject lines.

To create more effective campaigns, you can even segment your contacts. For example, you can send relevant emails to different contacts based on their interests. Build powerful email sequences and trigger emails based on specific user actions.

Upload contacts from sources like Excel, Outlook, or Salesforce or use the built-in email list-building tools to easily add new contacts.

Additional key features include:

  • Unlimited emails
  • Sign-up tools
  • Email templates
  • Real-time reporting
  • eCommerce integration
  • Contact list import
  • Pop-up forms
  • List segmentation
  • Third-party integrations

Constant Contact: Ideal User

Constant Contact is a great choice if you’re looking for affordable and easy-to-use email marketing software. The platform comes with everything you need to build out your first campaign — no coding necessary.

Constant Contact: Pricing

The Email plan starts at $20 a month and includes features like customizable templates, contact list management, list segmentation, reporting, and more.

The Email Plus plan starts at $45 a month and includes additional features like automated email triggers, dynamic content, multi-user functionality, and more.

Both plans allow you to send an unlimited number of emails, but pricing is based on the size of your contact list.

Constant Contact offers a 60 day free trial.

Pros

  • Intuitive drag-and-drop editor.
  • Affordable pricing plans available.
  • Ability to track key metrics in real-time.

Cons

  • Pricing is based on list size.
  • Reporting features lack customization.
  • Slow customer service.
02ConverKit

ConvertKit: Overview

ConvertKit is a marketing automation tool that allows content creators to build drip email campaigns.

The tool offers customizable opt-in forms that make it easy to collect email addresses as well as templates to design landing pages — no coding experience necessary.

The intuitive email designer allows you to add your own images and clickable call to action buttons. Send readers to a specific landing page or direct them to your latest blog post.

ConvertKit also includes a visual automation builder, allowing you to visualize the path a subscriber takes and send well-timed messages based on their actions.

Another powerful feature is the ability to tag and segment your subscribers. You can also keep track of how subscribers interact with your content right from the dashboard.

Additional key features include:

  • Drag-and-drop sequence builder
  • Email broadcasts for one-off messages
  • Real-time reporting
  • Mobile responsive designs
  • Third-party integrations

ConvertKit: Ideal User

ConvertKit is an email marketing platform made specifically for content creators, such as bloggers, artists, authors, course creators, and more.

ConvertKit understands that content creators don’t want to get tied up with the finer details of email marketing.

Whether you’re starting a business or growing a side hustle, ConvertKit is a great platform if you’re looking for an intuitive and affordable email automation tool.

ConvertKit: Pricing

ConvertKit now offers content creators the ability to create a free account.

The free plan allows users to build unlimited landing pages, customize their signup forms, manage up to 1,000 subscribers, and send email broadcasts.

However, if you want to build automated email sequences, build automation funnels, and integrate with other applications, you’ll need to upgrade to the Complete plan.

The Complete plan starts at $29 a month for up to 1,000 subscribers and gradually increases with the more subscribers you add.

Pros

  • Intuitive visual builder.
  • Subscriber tagging and segmentation.
  • Free plan available.

Cons

  • Premium support is only available with the paid plan.
  • Certain features only available in the Complete plan.
  • Pricing is based on subscriber size.
03Sendgrid

SendGrid: Overview

SendGrid is a cloud-based email platform that offers a robust set of features. The intuitive drag-and-drop editor allows you to easily build engaging campaigns and create responsive emails.

They provide a range of pre-made templates that are readily available. Or you can even use the Code Editor to build your emails from scratch if you prefer.

Save time with SendGrid’s powerful automation tools. With automation, you can nurture leads with drip campaigns and set up personalized emails to develop those relationships.

One of their strongest selling points is their unmatched deliverability. They send a staggering 50 billion emails a month for their customers with 99.999% uptime.

They have an industry-leading 96% average inboxing rate — the number of emails that are sent to a recipient’s inbox as opposed to the spam folder.

Additional key features include:

  • Custom API integration
  • 24/7 live support
  • Email analytics software
  • Email template engine
  • A/B testing
  • List segmentation

SendGrid: Ideal User

SendGrid is a great choice if you send a high volume of transactional emails and you’re worried about deliverability rates.

The platform even includes a new spam testing feature that tests your email’s content against spam filters before you hit send.

If you’re looking for a reliable email platform that can scale with your business, you can’t go wrong with SendGrid.

SendGrid: Pricing

SendGrid offers three marketing campaign plans: Free, Basic, and Advanced.

The Free plan lets you manage up to 2,000 contacts and send up to 6,000 emails a month.

The Basic plan starts at $15 a month and lets you manage up to 5,000 contacts and send up to 15,000 emails a month.

The Advanced plan starts at $60 a month and lets you manage up to 10,000 contacts and send up to 50,000 emails a month.

Pricing changes based on how many subscribers you manage and the number of emails you send out.

SendGrid offers a free plan, no credit card required.

Pros

  • Industry-leading inboxing rate.
  • 24/7 customer support.
  • Custom API integration.

Cons

  • Interface has an initial learning curve.
  • Complex setup process.
  • Features like automation are only available in the Advanced plan.
04Mailer Lite

MailerLite: Overview

MailerLite offers a “lite” email marketing platform that includes all the essentials you need to build your next campaign.

Use the drag-and-drop editor to easily build professional emails. MailerLite also includes features like website builder and embedded forms to help you build your email list.

The advanced targeting features allow you to build a drip campaign and personalize your messages to each subscriber. You can even perform split testing on your campaigns to get better results.

Additional key features include:

  • A/B testing
  • CAN-SPAM Compliance
  • Customer surveys
  • Image library
  • Template management

MailerLite: Ideal User

MailerLite is a good option if you’re getting started with email marketing and you’re looking for a simple platform to manage your campaigns.

You can start with a free plan and upgrade your plan as you build your list.

MailerLite: Pricing

MailerLite offers tiered pricing to suit your subscribers list.

MailerLite also offers a free plan for up to 1,000 subscribers and includes features like email automation, mobile-friendly newsletters, landing pages, and more. However, you’re limited to 12,000 emails a month.

The Premium starts at $10 a month and allows you to send an unlimited number of emails. It includes features like newsletter templates, promotion pop-ups, A/B split testing, and more.

Pros

  • 24/7 support
  • Intuitive drag-and-drop editor
  • Free up to 1,000 subscribers (but with limited features)

Cons

  • Some users note that emails occasionally go to customer’s spam boxes
  • Creating new emails has a learning curve
  • Email testing has basic functionality
05ActiveCampaign

ActiveCampaign: Overview

ActiveCampaign is a marketing automation tool with email marketing and CRM capabilities.

The drag-and-drop email designer lets you build professional campaigns in minutes. Use the segmentation and dynamic content features to send personalized messages based on user actions.

Other email marketing features include multi-user editing, revision history, audience segmentation, and analytics.

The visual automation builder makes it easy to automate your marketing campaigns and set conditions. For example, if a previous contact has made a purchase, you can create workflows that send additional offers their way.

ActiveCampaign also includes a built-in CRM, so you can manage your contacts and leads from a single platform. The lead scoring feature identifies leads that have a high probability of converting.

Additional key features include:

  • Integrated forms
  • Training and support
  • Migration services
  • Automation goals
  • Website visitor tracking
  • ROI tracking
  • Social marketing

ActiveCampaign: Ideal User

ActiveCampaign is a great choice if you’re looking for a robust marketing automation tool with CRM functionality.

The platform also offers over 280 integrations with third-party applications like Shopify, WordPress, and Zapier, so you can use it to complement your existing workflow.

ActiveCampaign: Pricing

ActiveCampaign offers four plans: Lite, Plus, Professional, and Enterprise.

The Lite plan starts at $15 a month and includes email marketing features, subscription forms, marketing automation, and more.

The Plus plan starts at $70 a month and includes features like lead scoring, third-party integrations, dynamic content, and more.

The Professional plan starts at $159 a month and includes predictive sending, conversion attribution reporting, and more.

The Enterprise plan starts at $279 a month and includes custom reporting, a dedicated account rep, unlimited users, and more.

You can sign up for a free 14-day trial and save about 20% a month if you sign up for annual billing.

Pros

  • Powerful email marketing software with CRM functionality.
  • Intuitive drag-and-drop email editor and visual automation builder.
  • Offers over 280 third-party integrations.

Cons

  • Easy to get overwhelmed with the number of options and features.
  • Limited reporting capabilities.
  • No landing page creator.
06Emma

Emma: Overview

Emma is a flexible email marketing platform built with all the tools teams need to build engaging campaigns and connect with their subscribers.

The platform includes a simple drag-and-drop editor that lets you build professional emails in minutes. If you have coding experience, you can also use the HTML builder to design and test emails.

List segmentation tools allow you to group subscribers based on certain criteria and send more targeted messages.

Want to know which offers deliver the best results? With A/B content testing, you can test different offers to a small segment of your list and measure the results in real-time. Use the editor to build landing pages and publish them in a single click.

Additional key features include:

  • List segmentation
  • Dynamic content
  • Lightbox forms
  • Mailing score
  • Click map
  • Third-party integrations

Emma: Ideal User

Emma is built to facilitate collaboration between marketing teams. Emma is also a great choice for agencies, franchises, restaurants, and universities.

Emma: Pricing

Emma offers three plans: Pro, +Plus, and Emma HQ.

The Pro plan starts at $89 a month and is designed for small businesses. Features include segmentation tools, dynamic content, A/B testing, and more.

The +Plus plan starts at $159 a month and is built for marketers who need more advanced capabilities. Features include real-time reporting, a landing page builder, unlimited automation workflows, and more.

The Emma HQ plan starts at $279 a month and is intended for franchised businesses that manage the multiple locations. Features include unlimited users, custom templates, private branding, and more.

Pros

  • Responsive dashboard that provides insightful reporting.
  • Third-party integrations with applications like Google Analytics and Shopify.
  • Powerful segmentation and automation features.

Cons

  • Pre-made templates aren’t as intuitive.
  • Pricing plans are more expensive than other platforms.
  • Formatting issues when pasting from Word documents.
07Send in Blue

SendinBlue: Overview

SendinBlue is a cloud-based email marketing plarm that enables companies to build sophisticated campaigns and automate their workflows.

The drag-and-drop editor lets you create professional-looking emails. Simply add the blocks and styles you want to reflect your brand. You can also start with an existing template.

Workflows allow you to automate your sales funnel and create a set of conditions that trigger based on user actions.

If you’re creating an email nurturing campaign for the first time, SendinBlue gives you access to pre-made automation campaigns that you can use.

Additional key features include:

  • Auto-responses
  • CAN-SPAM Compliance
  • Event triggered emails
  • Mobile optimized emails
  • Mailing list management
  • Dynamic content
  • SMS messages

SendinBlue: Ideal User

SendinBlue is for enterprises and large size companies that need more robust functionality within a single platform.

SendinBlue: Pricing

SendinBlue offers five plans: Free, Lite, Essential, Premium, and Enterprise.

The Free is great if you want to test-drive the software. You can manage an unlimited number of contacts and send up to 300 emails a day.

The Lite plan starts at $25 a month with no daily sending limit. Features include a mobile-friendly email designer, template library, and more.

The Essential plan starts at $39 a month. Features include A/B testing, advanced segmentation, heat map reporting, and more.

The Premium plan starts at $66 a month. Features include a landing page builder, automation workflows, and more.

The Enterprise plan includes more premium features like priority support, a dedicated account manager, and more. Contact them directly to get a quote.

Discounts are available for each plan with annual payments.

Pros

  • Affordable pricing plans with robust email marketing features.
  • Easy to compose emails and manage contacts.
  • Free plan available with a daily 300 email limit.

Cons

  • Some users note that their customer support is lacking.
  • Using the drag-and-drop features can be complicated for new users.
  • Slow-loading interface for setting up templates.
08HubSpot

HubSpot: Overview

HubSpot offers free email marketing software that allows you to create and personalize your marketing emails.

The software makes it easy to quickly create email campaigns that are responsive across all devices. You can use the drag-and-drop editor to customize the layout or choose from a range of templates.

The platform includes detailed analytics that show you key metrics like open rates, click rates, and time spent viewing your emails.

You can also run A/B tests on your email campaigns and measure what offers resonate with your audience. HubSpot maintains an impressive 99% delivery rate, so your emails will get delivered to your list.

Additional key features include:

  • Drag-and-drop editor
  • Email scheduling
  • Analytics and reporting
  • Contact management
  • Contact insights
  • List segmentation

HubSpot: Ideal User

HubSpot’s email marketing software is a great choice for startups and small businesses that have a limited budget. You can always start with their free plan and upgrade if you need additional functionality.

HubSpot: Pricing

HubSpot’s email marketing software is free to use. But if you want additional capabilities like automated workflows, you’ll need to pay for one of their upgraded plans. You’re also limited to 2,000 email sends a month.

Pros

  • Intuitive email marketing software that’s free to use forever.
  • HubSpot CRM is also available for free.
  • High email delivery rate.

Cons

  • Requires an upgraded marketing plan for additional functionality.
  • Marketing Hub is more expensive than other solutions.
  • Limited to 2,000 email sends a month.
09Campaign Monitor

Campaign Monitor: Overview

Campaign Monitor offers powerful and intuitive tools for companies to build personalized email marketing campaigns.

The software provides a drag-and-drop editor that makes it easy to create branded emails. The list management tools enable you to build segmented lists, so you can send targeted emails based on certain criteria.

Another useful feature is the visual designer, which allows you to visualize the customer journey and create emails for each stage as prospects move through the sales funnel.

With built-in interactive analytics, you’ll gain deeper insights as to how your emails are performing in real-time. This lets you see which offers are generating results and which ones aren’t.

Additional key features include:

  • Template designer
  • Dynamic content
  • A/B testing
  • Personalization tools
  • Third-party integrations

Campaign Monitor: Ideal User

Campaign Monitor is suitable for small and large businesses alike. You can always get started with the Basic plan first, then upgrade as your needs grow.

Campaign Monitor: Pricing

Campaign Monitor offers three plans: Basic, Unlimited, and Premier.

The Basic plan starts at $9 a month and allows you to send up to 2,500 emails. Features include email personalization, list segmentation, analytics, and more.

The Unlimited plan starts at $29 a month and allows you to send unlimited emails across your emails. Features include inbox previews, time zone sending, spam testing, and more.

The Premier plan starts at $149 a month and offers premium phone and email support. Features include pre-built engagement segment, advanced link tracking, and more.

Note that pricing is based on the size of your subscriber list. There’s no time limit on the free trial.

Pros

  • Robust personalization features.
  • Intuitive drag-and-drop editor.
  • Numerous third-party integrations.

Cons

  • Restrictive formatting options with the email builder template.
  • Some features and configurations can be initially hard to figure out.
  • No built-in CRM.
10Get Response

GetResponse: Overview

GetResponse offers an all-in-one marketing platform that makes it easy to build email marketing campaigns and create landing pages.

You can send one-time email broadcasts, set up autoresponders, trigger emails after certain actions, and more. GetResponse also boasts a 99% email delivery rate, so you can be confident that your emails will be delivered.

The visualizer allows you to visualize the customer journey and set up automation workflows for each stage of the sales funnel.

The integrated webinar software allows you to create webinars, which you can use to collect leads for your business. Webinars offer a great way to expand your reach as you can livestream on Facebook and YouTube.

Additional key features include:

  • Responsive email design
  • A/B testing
  • Inbox preview
  • Lead scoring
  • Analytics and reporting

GetResponse: Ideal User

GetResponse is an excellent platform if you’re looking for a simple and hassle-free way to create professional emails and workflows. GetResponse is also a great choice if you’re looking to implement webinars in your marketing.

GetResponse: Pricing

GetResponse offers four plans: Basic, Plus, Professional, and Enterprise.

The Basic plan starts at $15 a month and includes autoresponders, unlimited landing pages, automation templates, and more.

The Plus plan starts at $49 a month and includes integrated webinar software, contact scoring, up to 5 automation workflows, and more.

The Professional plan starts at $99 a month. Features include unlimited automation workflows, unlimited sales funnels, and more.

The Enterprise plan includes a dedicated account manager, a dedicated IP address, email campaign consulting, and more.

Discounts are also available for each plan if you choose annual or biennial plans. There is a 30-day free trial that you can try.

Pros

  • 99% email delivery rate.
  • 24/7 support available through live chat and phone.
  • Scalable workflows based on specific user actions.

Cons

  • Plans increase in price for over 1,000 subscribers.
  • Integrated webinar software not available with the Basic plan.
  • Export features are lacking.
11Drip

Drip: Overview

Drip is a marketing automation platform that allows stores to build engaging campaigns across multiple channels. It offers a powerful eCommerce CRM that allows you to manage your list and tag your subscribers based on previous actions.

Drip offers personalization features, so you can deliver more relevant offers and product recommendations.

Drip also allows you to manage and automate campaigns across different channels. For example, if a visitor has previously viewed a product, you can retarget them on other channels like Facebook or Instagram.

With numerous integrations, you can use Drip’s powerful features whether you use Shopify or Magento to run your store.

Additional key features include:

  • CAN-SPAM Compliance
  • Autoresponders
  • Dynamic content
  • Subscriber management
  • Performance tracking
  • Camping templates
  • Third-party integrations

Drip: Ideal User

Drip is an excellent option if you have an online store. You can use their features to grow your business and sell more of your products.

Drip: Pricing

Drip at $19 a month and allows you to send an unlimited number of emails. However, pricing is based on the number of subscribers you have in your list.

Features include detailed email analytics, unlimited users, multichannel automations, behavior tracking, and more.

You can try all features with a free 14-day trial.

Pros

  • Connects with major ecommerce platforms like Shopify and WooCommerce.
  • Offers a built-in CRM and lead scoring.
  • Offers cross-channel marketing automation.

Cons

  • Pricing is based on the number of subscribers you have.
  • Limited reporting capabilities.
  • Email builder not very intuitive.
12Keap

Keap: Overview

Keap, formerly Infusionsoft, offers a robust set of features that allow small businesses to efficiently manage their email campaigns and track their sales pipeline.

The platform offers automation workflows that allow you to nurture your leads and convert more prospects. Choose from a number of email templates to build your emails. You can also utilize A/B split testing to test your offers

Drip also offers an integrated CRM that manages your contacts and keeps track of all interactions.

Additional key features include:

  • Lead scoring
  • List segmentation
  • Reporting and insights
  • Sales pipeline
  • Invoicing
  • Third-party integrations

Keap: Ideal User

Keap is ideal for small businesses and consultants. Whether you sell products online or have a physical store, you can use Keap to manage your campaigns and grow your business. You can also use Keap to send quotes and invoices to clients.

Keap: Pricing

Keep offers three plans: Keap Grow, Keap Pro, and Infusionsoft.

Keap Grow starts at $79 a month for up to 500 contacts. Features include a built-in CRM, SMS messaging, quotes, payments, and more.

Keap Pro starts at $149 a month for up to 500 contacts. Features include marketing and sales automation, recurring payments, landing page builder, and more.

Infusionsoft starts at $199 a month for up to 500 contacts. Features include lead scoring and company records, advanced reporting, and more.

Keap also offers a 14-day free trial.

Pros

  • Responsive customer support.
  • Robust CRM with lead scoring.
  • Numerous third party integrations and a robust API.

Cons

  • Lengthy setup process.
  • Can be overwhelming to learn all the features.
  • Clunky search functions.
13Aweber

AWeber: Overview

AWeber provides a powerful email marketing software for small businesses.

Use the drag-and-drop editor to build custom emails and professional landing pages without having to write a line of code. You could also get started even faster with a template from the large library.

AWeber allows you to build automated campaigns and send personalized emails, ensuring your offer gets sent to the right person.

AWeber doesn’t outsource email deliverability. All emails are delivered through their servers, which are managed around the clock by their team.

Finally, AWeber offers pre-built reports that allow you to quickly gather meaningful insights about your marketing campaigns.

Additional key features include:

  • Landing page builder
  • Campaign automations
  • Free migration services
  • Reporting and analytics
  • A/B testing
  • ROI tracking

AWeber: Ideal User

Aweber is ideal for small businesses and entrepreneurs who want to use email marketing to grow their businesses. It’s also great for startups that want to build drip campaigns for their list.

AWeber: Pricing

Aweber offers straightforward pricing compared to other email marketing platforms. Pricing is based on the number of subscribers you have. Whether you have a small list or thousands of subscribers, you get access to all the core features.

Note that you can also get pricing discounts if you pay quarterly or annually. AWeber offers a free 30-day trial.

Pros

  • 24/7 customer support available.
  • Straightforward pricing plans.
  • User-friendly interface that’s easy for beginners to use.

Cons

  • Some features like email scheduling aren’t as intuitive.
  • No built-in CRM.
  • Landing page builder doesn’t offer a way to use tracking pixels.
14Mail Chimp

MailChimp: Overview

MailChimp is an all-in-one marketing platform that allows businesses to build and manage their campaigns across multiple marketing channels.

Build professional landing pages and create customized forms to collect new leads. The platform even automatically creates Facebook and Instagram ads for your landing pages, allowing you to reach even more customers.

MailChimp offers seamless integration with over 300 applications, such as WordPress, Slack, Canva, Zapier, and more. With 24/7 customer support, you’ll be able to get help when you need it.

Additional key features include:

  • Subscriber management
  • Landing pages
  • Social marketing
  • Website visitor tracking
  • Sales intelligence
  • ROI tracking

MailChimp: Ideal User

MailChimp is ideal for small businesses. Those that are just getting started with email marketing can sign up for a free plan and upgrade later as their needs grow. MailChimp also offers a ton of helpful resources for businesses to get started with their platform.

MailChimp: Pricing

MailChimp offers four plans: Free, Essentials, Standard, and Premium.

The Free plan is great for those that are still new to email marketing. It includes all the basics that businesses need to manage their campaigns like list segmentation, landing pages, and more.

The Essentials plan starts at $9.99 a month. Features include behavioral targeting, custom coded templates, A/B testing, and more.

The Standard plan starts at $14.99 a month. Features include site analytics, retargeting ads, multi-step automation, and more.

The Premium plan starts at $299 a month and includes more advanced features like multivariate testing, advanced segmentation, and more.

Pros

  • Free available for startups and small businesses.
  • Email marketing guides and resources available.
  • High deliverability rates.n

Cons

15Klaviyo

Klaviyo: Overview

Klaviyo is a cloud-based marketing platform built for eCommerce marketers to create and personalize their marketing campaigns.

Klaviyo makes it easy to segment your audience. Build segments based on transactional data or events like subscribing to a list. This kind of hypersegmentation allows you to deliver more personalized messages.

You can also transfer data to social platforms like Facebook and Instagram to create targeted ads and reach even more customers.

Additional key features include:

  • Drag-and-drop email editor
  • Responsive email templates
  • A/B testing
  • Mailing list management
  • Facebook advertising
  • Pre-built autoresponders
  • Website visitor tracking

Klaviyo: Ideal User

Klaviyo is a great marketing platform for businesses that sell online. It offers deep integrations with eCommerce platforms like Shopify, BigCommerce, Magento, and more.

Klaviyo also offers pre-built email flows to welcome new customers and reach those who have abandoned their shopping carts.

Klaviyo: Pricing

Klaviyo prices its services depending on the number of contacts you manage.

You can get started with a free account and send 500 emails to up to 250 contacts. Features include pre-built automations, ROI-based reporting, one-click integrations, and more.

  • 500 contacts: $20 per month
  • 1,000 contacts: $30 per month
  • 1,500 contacts: $45 per month
  • 2,000 contacts: $60 per month
  • 3,000 contacts: $70 per month
  • 3,500 contacts : $80 per month
  • 5,000 contacts: $100 per month

Pros

  • Deep integrations with numerous eCommerce platforms.
  • Makes it easy to segment customers based on certain criteria.
  • Pre-built email workflows available.

Cons

  • Advanced functionality can be difficult for beginners.
  • More expensive than other email marketing platforms.
  • Customer support is lacking.
16Customer.io

Customer.io: Overview

Customer.io is a robust marketing automation platform that enables businesses to automate their email campaigns at scale.

Customer.io offers powerful segmentation features. You can segment your list based on personal attributes, pages viewed, and much more.

The visual workflow builder utilizes a drag-and-drop interface, enabling you to visualize the customer journey and send more personalized messages.

With Customer.io, you can test subject lines and different offers with A/B testing. You can then export your data for further analysis.

Additional key features include:

  • Event triggered email
  • Multiple workspaces
  • Conversion tracking
  • Activity stream
  • Custom designs

Customer.io: Ideal User

Customer.io is ideal for businesses that need to send personalized messages at scale, such as SaaS, B2C, mobile apps, and more.

Customer.io: Pricing

Customer.io offers two plans: Basic and Premium.

The basic plan starts at $150 a month and allows you to send an unlimited number of emails to up to 12,000 contacts. Features include workflow automation, email editor, audience segmentation, and more.

The Premium plan starts at $995 a month and includes a dedicated customer success manager, premium technical support, and more.

Pros

  • Comprehensive audience segmentation for better targeting.
  • Intuitive rules-based visual workflow builder.
  • Numerous third-party integrations.

Cons

  • Limited customization options.
  • Text editor lacks certain features.
  • Some knowledge of CSS may be required.
17Intercom

Intercom: Overview

Intercom is a Conversational Relationship Platform (CRP) that enables companies to deliver a more personalized experience to their customers and build stronger relationships.

Intercom allows you to connect directly with website visitors using real-time chat.

You can even use Intercom to onboard and re-engage customers with more targeted messaging. Taking a conversational approach allows your business to build stronger relationships with visitors and turn them into customers.

Additional key features include:

  • Customizable branding
  • Geo targeting
  • Proactive chat
  • Messaging tagging
  • Real-time monitoring
  • Live user data
  • Website visitor tracking

Intercom: Ideal User

Intercom is ideal for businesses that are looking to implement live chat on their websites and use conversational marketing to grow their sales.

Intercom Pricing

Intercom offers three plans: Essential, Pro, and Premium.

The Essential plan starts at $87 a month and allows you to manage customer emails and chats from one place, send targeted messages, track user behaviors, and more.

The Pro plan starts at $153 a month and allows you to customize your chat bots, automate multi-touch campaigns, and more.

The Premium plan offers more advanced features. This plan allows you to use custom bots across your sales process, gather actionable reports on team performance, and more.

Intercom offers a free 14-day trial.

Pros

  • Makes it easy to manage customer communications.
  • Integrates with platforms like HubSpot to manage leads.
  • Easy to collaborate with other teams.

Cons

  • Reporting features are lacking.
  • Initial learning curve with the software.
  • Inability to organize outreach features.
18Act On

Act-On: Overview

Act-On is a growth automation platform built to enhance the customer experience and increase engagements.

The drag-and-drop visual builder allows you to plan and execute marketing campaigns from one platform. You can use “if-then” conditional statements to send targeted messages to users based on certain behaviors.

The platform also comes with website optimization tools you can use to build landing pages that are responsive across all devices. The Website Prospector tool builds a dossier on each visitor, allowing you to respond to their needs in real time.

Act-On even includes a page scoring tool that shows you how well optimized your pages are for SEO and how you can improve them.

Additional key features include:

  • Customer scoring
  • Audience segmentation
  • Automated messaging tools
  • Analytics and reporting
  • Third-party integrations
  • Website visitor tracking
  • Web forms

Act-On: Ideal User

Act-On is ideal for mid to large-sized B2C and B2B businesses looking to grow their sales with marketing automation software.

Act-On Pricing

Act-On offers two plans: Professional and Enterprise.

The Professional plan starts at $900 a month for up to 2,500 contacts. Features include automated engagement programs, pre-built templates, interactive analytics, and more.

The Enterprise plan starts at $2,000 a month for up to 2,500 contacts. Features include account-based marketing, CRM integration, advanced reporting, and more.

Pricing for both plans increases the more subscribers you have. Act-On does not offer a free trial.

Pros

  • Robust email marketing platform with powerful automation capabilities.
  • Responsive customer support.
  • User-friendly interface.

Cons

  • Social media tools are lacking.
  • Building workflows can be cumbersome.
  • More expensive than other email marketing platforms.
19Marketo

Marketo: Overview

Marketo is a marketing automation platform built to help B2B and B2C companies streamline their lead generation efforts.

Marketo offers an intuitive visual editor that lets you create professional emails as well as fully responsive templates that work on any device. Trigger emails based on certain user activities and drive better results with A/B split testing.

You can also build professional landing pages and easily add forms to capture new leads.

Marketo’s automation tools allow you to build and manage campaigns across multiple channels at scale. With lead scoring, your sales team can focus on the best prospects.

Additional key features include:

  • Lead management
  • Account-based marketing
  • Revenue attribution
  • Event marketing
  • Real-time personalization
  • Performance metrics

Marketo: Ideal User

Marketo is ideal for B2B or B2C companies that need to create personalized multi-channel campaigns at scale. Marketo offers different plans to suit your requirements and you can upgrade as your needs grow.

Marketo: Pricing

Marketo offers four plans: Select, Prime, Ultimate, and Enterprise.

The Select plan includes features like audience segmentation, advanced personalization, email marketing, paid media targeting, and more.

The Prime plan offers features like website personalization, advanced journey analytics, automation tools, and more.

The Ultimate plan includes more advanced features that enable you to test and validate strategies before deploying on a larger scale.

The Enterprise plan allows globally distributed teams to deploy and manage their marketing campaigns.

Marketo does not display pricing information on their site. You’ll need to contact their sales team directly to request a quote.

Pros

  • Ability to build and launch campaigns at scale.
  • Ability to track prospects through the customer journey.
  • Responsive customer support team.

Cons

  • Initial learning curve with the platform.
  • No customizable reporting options available.
  • Email template designs don’t have drag-and-drop functionality.
20Get Notify

GetNotify: Overview

GetNotify is a free email tracking tool that automatically sends notifications when recipients read and open your emails.

GetNotify also enables you to track links within your emails and other details like the date and time your recipients open your emails as well as their geographical location.

Additional key features include:

  • Email content backup
  • Email delivery confirmation
  • Email read duration

GetNotify: Ideal User

GetNotify is for those who are looking for a simple way to track their email open rates. However, if you’re looking for more robust email marketing capabilities, you may want to consider other platforms.

GetNotify: Pricing

GetNotify is free to use, but there are limitations on how many emails you can track a month. You can track up to 150 emails a month with a free account or up to 700 emails if you make a small donation.

Pros

  • Free to use.
  • Limited to 150 email sends per month.
  • Works with any email provider.

Cons

  • Donations required to track more emails.
  • Only meant as an email tracking service.
  • Doesn’t offer marketing automation tools.
21Cakemail

Cakemail: Overview

Cakemail is a lightweight email marketing software that lets you create personalized email campaigns and engage your readers.

The email editor offers a range of content blocks that you can easily add to your emails — no coding or design experience is needed.

Cakemail also offers a content management system that you can use to manage your contacts and segment your audience based on certain criteria. This feature allows you to personalize your marketing campaigns.

Additional key features include:

  • CAN-SPAM
  • Mailing list management
  • Reporting and analytics
  • Template management
  • A/B Testing

Cakemail: Ideal User

Cakemail is ideal for small businesses and freelancers who are looking for a simple solution to manage their email marketing campaigns.

Cakemail: Pricing

Pricing for Cakemail starts at $8 a month for up to 500 subscribers. Features include unlimited email sends, contact management, email templates, and more.

Pricing is based on the number of contacts you have:

  • 1,000 contacts: $12 per month
  • 2,500 contacts: $24 per month
  • 5,000 contacts: $39 per month
  • 10,000 contacts: $59 per month
  • 25,000 contacts: $119 per month

Cakemail offers a free 30-day trial.

Pros

  • Simple way to create and send emails.
  • Easy to use and affordable.
  • Responsive customer support.

Cons

  • The platform sometimes lags when sending emails to a larger list.
  • Limited language choices.
  • No landing page builder.
22SendPulse

SendPulse: Overview

SendPulse is a marketing solution that enables businesses to manage email campaigns, web push notifications, SMS, and chat messages.

Create responsive emails with the drag-and-drop editor or choose from over 130 free templates for your next campaign.

SendPulse offers Automation 360 — automation tools that let you send automatic emails based on certain behaviors. For example, if a customer abandoned their shopping cart, you can send them a follow-up email.

The simple form builder lets you easily create your own forms that you can add to your landing pages and collect more leads. All forms are responsive, so users can enter their information no matter what device they’re using.

Additional key features include:

  • Email monitoring
  • Template management
  • Mailing list management
  • A/B testing
  • Ready made templates
  • Bulk SMS service

SendPulse: Ideal User

SendPulse is ideal for small to medium-sized businesses that are looking for an intuitive email marketing tool with powerful automation features. SendPulse is also a great choice if you’re looking to streamline different communication channels.

SendPulse: Pricing

The price to use SendPulse’s email marketing tools depends on how many subscribers you have. Users can get started with a free account and manage up to 500 subscribers.

Here’s a breakdown of SendPulse’s pricing:

SendPulse also offers a pay as you go email marketing service starting at a reasonable $32 for 10,000 email sends.

Pros

  • User-friendly interface with robust email marketing features.
  • 24/7 customer support.
  • Affordable pay as you go options.

Cons

  • Inconsistent delivery rates.
  • Saving email drafts can take a long time.
  • Clunky mobile app.
23Mailjet

Mailjet: Overview

Mailjet is an intuitive email marketing solution that enables businesses to create responsive emails and manage their contacts.

Use the comprehensive email editor to create professional emails or choose a template from their extensive library. Mailjet also offers collaboration features, allowing you and your team to work together in real-time on an email campaign.

The real-time dashboard that makes it easy for you to monitor your email campaigns and view key metrics like open rates, unsubscribes, and more.

Configure your SMTP relay in minutes and ensure your emails will get sent to your recipients faster. You can also utilize either TLS or SSL encryption to keep your emails secure.

Additional key features include:

  • Event triggered email
  • Subscriber management
  • Mailing list management
  • Template management
  • Reporting and analytics
  • A/B testing

Mailjet: Ideal User

Mailjet is ideal for medium to large sized businesses that send a large volume of emails. Mailjet is also a great choice for those looking for an affordable email marketing tool.

Mailjet: Pricing

Mailjet offers four plans: Free, Basic, Premium, and Enterprise.

The Free plan allows you to send 6,000 emails per month to an unlimited number of contacts. Features include APIs, an email editor, advanced statistics, and more.

The Basic plan starts at $9.65 a month and allows you to send up to 30,000 emails a month. Features include online customer support, free sub-accounts, more.

The Premium plan costs $20.95 a month and includes features like advanced segmentation, A/B testing, marketing automation, multi-user collaboration, and more.

The Enterprise plan includes all Premium plan features as well as a dedicated account manager, priority support, integration experts, and more. Contact their sales team to request a quote for this plan.

Pros

  • The email marketing software is simple and easy to use.
  • Competitive pricing compared to other marketing solutions.
  • Easy API integration.

Cons

  • Certain features are only available in the Premium plan.
  • Customer service is lacking.
  • Dedicated IP address limited to 150,000 email sends a month.
24Moosend

Moosend: Overview

Moosend is an easy-to-use platform that combines email marketing and powerful automation tools.

The drag-and-drop editor allows you to build professional emails in minutes. Segment your audience and send more relevant emails based on certain behaviors.

Moosend also provides an intuitive builder that lets you create optimized landing pages to use in your marketing campaigns.

Make your marketing even more effective with automation tools. Create workflows that automatically trigger based on certain actions. Moosend even offers over 30 ready-made templates you can use in your campaigns.

Additional key features include:

  • A/B testing
  • Web forms
  • Website visitor tracking
  • Reporting and analytics
  • Pre-made workflows
  • Lead scoring

Moosend: Ideal User

Moosend is ideal for businesses of all sizes from fledging startups to larger enterprises looking to grow their sales with email marketing.

Moosend: Pricing

Moosend offers three plans: Free, Pro, and Enterprise.

The Free plan lets you manage up to 1,000 subscribers. Features include unlimited email sends, sign-up and subscription forms, basic templates, and more.

The Pro plan starts at a reasonable $10 a month for up to 2,000 subscribers. Features include landing pages, pre-built automation templates, real-time reporting, and more.

The Enterprise plan offers additional features, such as custom reporting, a dedicated account manager, priority support, and more. Contact Moosend’s sales team to request a quote.

Pros

  • Responsive customer support.
  • Large library of email and landing page templates.
  • Affordable pricing plans.

Cons

  • Missing a few key third-party integrations.
  • No built-in CRM.
  • Some emails may get sent to spam folders.
25Sender

Sender: Overview

Sender offers an affordable and easy-to-use email marketing platform for eCommerce businesses. Over 40,000 customers use Sender to deliver more than 30 million emails daily.

Creating professional emails is a breeze thanks to the intuitive email builder with drag-and-drop functionality. Sender also includes a range of pre-built templates you can use to kick-start your next email marketing campaign even faster.

Save time and bring in more sales with automation tools. Sender offers features that allow you to automatically send emails based on certain user behaviors. If a customer abandons their shopping cart, you can quickly send a follow-up email and include a link to the product.

Additional key features include:

  • Mobile responsive templates
  • Subscription forms
  • Customer surveys
  • Dynamic content
  • Event triggered email
  • Landing pages
  • Reporting and analytics

Sender: Ideal User

Sender is primarily built for eCommerce businesses. With 1-click integrations, you can easily connect your eCommerce store to platforms like Magento, WooCommerce, PrestaShop, and more.

Sender: Pricing

Sender offers a free plan that lets you manage up to 2,500 subscribers and up to 15,000 email sends a month. The free plan includes all features and is free forever.

The monthly plan starts at $10 a month for up to 5,000 subscribers and up to 60,000 email sends a month. Pricing gradually increases with the more subscribers you have.

Sender also lets you purchase prepaid credits, which cost $33 for 10,000 email sends.

Pros

  • Free plan with all features.
  • High email delivery rates.
  • GDPR compliant.

Cons

  • Not as many template blocks as other email marketing solutions.
  • No mobile app available.
  • No built-in CRM.


Best Email Marketing Platform For Your Business

The number of email marketing platforms on the market is enough to overwhelm anyone. We recommend the following platforms for different types of businesses:

Best Email Marketing Platform For SMBs & Startups

As a small business or startup, you’re primarily focused on growth. You need an email marketing tool that can help you manage your campaigns across different channels and increase your reach.

We recommend:

  • MailChimp because it’s extremely easy to use. It’s also free for up to 2,000 contacts and includes all basic tools you need to get started. But if you don’t need a CRM, AWeber might just do the trick.

Notable mention: My Emma is another excellent email marketing platform with solutions specifically for small businesses like restaurants, nonprofits, agencies, and more.

Best Email Marketing Platform for eCommerce Businesses

As an eCommerce business, you want a marketing tool that can easily connect to your eCommerce platform and help you send emails based on certain user actions (e.g. shopping cart abandonment).

We recommend:

  • Sender because it offers 1-click integrations with popular eCommerce platforms like Magento, WooCommerce, and more. We also recommend Campaign Monitor for its robust feature set and award-winning customer support.

Notable mention: ActiveCampaign is another marketing platform we recommend for eCommerce businesses. It comes at a higher price, but it offers more advanced features like automation goals, predictive content, and more.

Best Email Marketing Platform for Enterprise Businesses

As an enterprise business, you’re looking for a software that can enable you to create personalized campaigns at scale.

We recommend:

  • Marketo because it comes packed with features that enable enterprises to create multi-channel campaigns at scale. If you’re looking for even features, we recommend HubSpot.

Notable mention: SendinBlue is another platform worth checking out if you’re looking for a more budget-friendly option. It also includes a built-in CRM.

Best Email Marketing Platform for Consultants

As a consultant, you want a tool that can help you manage your contacts and track your sales pipeline.

We recommend:

  • Keap because it offers features that make it easy to manage your sales pipeline and keep track of invoices. HubSpot is another excellent platform we recommend as it offers free marketing tools and even a free CRM for tracking your customers.

Notable mention: Moosend is another email marketing platform worth checking out for consultants. We expect good things from them in the coming months.

Conclusion

Email marketing is one of the most effective ways to attract and engage with your target audience.

Using tools like the ones I’ve covered here allow you to create professional emails, segment your list, and personalize your messaging.

But knowledge is the key element here. If you don’t know what you’re doing, these tools won’t help.

If you do, many of these tools will do the trick. Understanding what features you need will help you identify the tool best equipped with those capabilities.

Have questions about growing your list or affiliate marketing in general?

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Dmitry Paschenko